social network analysis of cmad2013 twitter data
DESCRIPTION
Social network analysis of CMAD2013 Twitter data to be presented at global community manager hangout during CMAD2014TRANSCRIPT
Social Network Analysis of
CMAD2013 Twitter Data
Jari Jussila @jjussila
& Jukka Huhtamäki @jnkka
Tampere University of Technology
Updated 27.1.2014
• 155 people participated in the
CMAD2013 event in Finland #cmadfi
• 223 people participated in the
CMAD2013 live stream during the day
#cmadfi
• During the CMAD2013 day 2126 tweets
were exchanged with the hashtag
#cmadfi
• On the average, one participant sent
more than 5 tweets during the
CMAD2013 day #cmadfi
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Community Manager Appreciation
Day (CMADFI) in Numbers
Twitter Statistics of CMAD2013
Finland
Top 10 People tweeting Number of tweets
1 @sveikkolainen 103
2 @PauliinaMakela 100
3 @terhiaho 77
4 @twiittari 61
5 @MerviRauhala 56
6 @Piritta 52
7 @markosuomi 49
8 @minnavaltari 47
9 @hannatakala 45
10 @SusannaHei 39
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Top 10 Hashtag Number of tweets
1 #cmadfi 2660
2 #cmad 62
3 #cmadfilabel 46
4 #hrsome 40
5 #suoralinja 39
6 #sketchnotes 33
7 #recruitment 32
8 #streaming 30
9 #tampere 28
10 #yle 28
Based on tweets from January 21 to March 4 2013 [1]
Hashtags of CMADFI2014
Participants
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hashtags used by #cmadfi participants during previous 2 weeks http://bit.ly/chashtags
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Network of Hashtags (CMAD2013)
Based on tweets during January 21 2013 [1], [2]
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Network of People (CMAD2013)
Based on tweets during January 21 2013 [1], [2]
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Two-Mode Network of People and
Hashtags (CMAD2013)
Browse interactive visualization of last year’s #cmadfi event: http://bit.ly/hicss2014 [1]
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Two-Mode Network of People and
Hashtags (CMAD2014)
Interactive visualization of #cmadfi community’s tweets from past 2 weeks http://bit.ly/cnetwork
27.1.2014 9 Tailored for CMADFI2014 by Jukka Huhtamäki (@jnkka). Based on Lynn Cherny's design and code that
again is a version of Mike Bostock's Les Miserables co-occurrence example.
Community Hashtags Co-
Occurrence Matrix (CMAD2014)
http://bit.ly/hcmatrix
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Composite Network of Social Media
Data from Twitter, Blogs, and
Example of composite network [3]
What social media
data sources would be
relevant for #cmadfi?
• Google+ Page?
• Instragram?
Related to #cmadfi should
data be collected also
using other keywords or
hashtags?
For Discussion
• What would you like to find out from the Twitter data or
other social media data of #cmadfi event?
– e.g. #sentiment
• What kind of visualizations would be most valuable from
a community manager or a community member
perspective from #cmadfi event?
• Does social network analysis and visualization of
#cmadfi Twitter data raise any privacy or security
concerns?
• How do you feel seeing your own #cmadfi social network
data visualized and shared to public?
27.1.2014 11
References
1. Jussila, Jari; Huhtamäki, Jukka; Henttonen, Kaisa Kärkkäinen, Hannu; Still,
Kaisa 2014. Visual network analysis of Twitter data for co-organizing
conferences: case CMAD 2013. Proceedings of the 47th Annual Hawaii
International Conference on System Sciences, January 6-9, 2014,
Computer Society Press, 2014, 1474-1483. http://URN.fi/URN:NBN:fi:tty-
201401221053
2. Jussila, Jari; Huhtamäki, Jukka; Kärkkäinen, Hannu; Still, Kaisa 2013.
Information visualization of Twitter data for co-organizing conferences. 17th
International Academic MindTrek Conference, October 1-4, 2013, Tampere,
Finland. MindTrek Conference New York, NY, 139-145.
http://URN.fi/URN:NBN:fi:tty-201401221052
3. Salonen, Jaakko; Huhtamäki, Jukka; Nykänen, Ossi 2013. Challenges in
Heterogeneous Web Data Analytics - Case Finnish Growth Companies in
Social Media In: Artur Lugmayr, Heljä Franssila, Janne Paavilainen and
Hannu Kärkkäinen (ed.) . Proceedings of the 17th International Academic
MindTrek Conference 2013: "Making Sense of Converging Media", October
1-3, Tampere, Finland 131-138. http://URN.fi/URN:NBN:fi:tty-201312191527
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