social network in your pocket
Post on 21-Oct-2014
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DESCRIPTION
Full notes here on my blog: http://bit.ly/3bMXHR As our social network sharing behaviors become more integrated into our mobile experiences, it is increasingly necessary to design what we've previously called "off line" experiences to spread online.TRANSCRIPT
THE SOCIAL NETWORKIN YOUR POCKETOff-line experiences playing by online rules
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Digital technology has rapidly transformed the way we live.
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The way we communicate.
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The way we get information.
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The way we organize social action.
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The way we entertain ourselves.
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The way we document our lives.
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SOCIAL!?
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BLOGSFACEBOOK
YOUTUBE
SOCIALBOOKMARK
REVIEWS
WIKIPEDIA
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Haven’t we always
been social?
(Some of us more so than others.)
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MYIDENTITY
MY FRIENDS
MY ROLE
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IMPLICIT EXPLICIT
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Experiences are spread deliberately in this social environment.
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WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 15
WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 16
WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 17
WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 18
How do you design experiences that spread?
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Know the community.
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Understand their desires.
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Give them the tools to share the experience.
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You thought the internet changed quickly... you should see mobile.
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Years to reach +50MM internet users:
YR 1
DESKTOP INTERNET
(NETSCAPE)
YR 2 YR 3 YR 4 YR 5
50 MM USERS
MOBILE INTERNET -(IPHONE & IPOD TOUCH)
Source: Mary Meeker, Morgan Stanley, “Economy + Internet Trends”, October 2009
2009 MIKE ARAUZ //
Number of people using social network sites on mobile devices:
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Source: http://blog.nielsen.com/nielsenwire/online_mobile/global-mobile-strategies-for-growth/
JULY 2008 JULY 2009
18.3 MM6.4 MM
2009 MIKE ARAUZ //
% of mobile web users who post status updates via Twitter or another service:
25
Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx
APRIL 2009 OCTOBER 2009
11% 25%
2009 MIKE ARAUZ //
Over 65 million people use Facebook on their mobile devices, that’s 26% of all users.
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Source: http://blog.facebook.com/blog.php?post=129875017130
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Mobile technology is making all experiences digital and social.
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OFF LINE
REAL-WORLD
IN STORE
IRL
MEATSPACE28
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New rules apply.
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ONLINE
SOCIAL MEDIA
WEB 2.0
CYBERSPACE
ON SCREEN30
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New challenges and opportunities await.
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Mobile Location-based Apps:
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Mobile Augmented Reality:
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Mobile Social Network Concepts:
Facial Recognition
SocialTagging
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Where do we go from here?
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Every experience should be designed to spread through a digital social network.
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What community will spread this experience?
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How will this experience serve the shared desires of the community?
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Are we providing the community with the right tools to spread this experience?
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THANK YOU.Mike Arauz, Strategist at Undercurrentblog: www.mikearauz.comtwitter: @mikearauzemail: [email protected]