social networking for businesses 2012 part 0 intro
TRANSCRIPT
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Social Networking for Businesses
By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012 3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Who Am I?
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Elizabeth Sugar Boese
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
World traveler – explored over 60 countries
Seminar
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Time: 9-noon
Break: 10:30-10:45pm
Handouts: LOTS of material for your reading pleasure. We
will not cover it all during seminar.
Focus:
Why use social media (specifically for business)
What is social media (definition, types, differences)
How to use social media for business (getting started, tips, plan)
Questions?
Why use social media for business
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Market research
Customers likes/dislikes
Competition
Branding
Build relationships
More accessible to
customers/clients
Get name out there
Rise in search engine rankings
Improve traffic
People trust other peoples’
recommendations
Business connections
Find employees
Find colleagues
Knowledge sharing
“Free”
ROI – money
Increased sales (money)
More transactions
More new customers
Increased frequency of current
customers
What is Social Media
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Definition:
Group of people
Share interests/activities
Connected online
Terms: chat, instant messaging, blogs, weblog, micro-
blogging, tweets/tweeting, RSS feeds, Atom feeds, viral,
podcast, SEO, tagging
Social media does not replace your traditional website.
People are talking about you in social media
Join the chat, help direct it
Social Media sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
There are TONS of social
networking sites
Networking
Social: FaceBook, MySpace,
Hi5, Friendster, Orkut,
Bebo, Tribe
Business: LinkedIn, Ryze
Blogging
Blogger, WordPress, Drupal,
Xanga
Bookmarking Del.icio.us, Reddit
Media Documents: SlideShare,
Google Docs
Video: YouTube, Vimeo
Images: Flickr
Reviews Yelp
Articles E-zine Articles, Reddit
Others Internet radio, podcast
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Social Networking
Facebook Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
These are *my*
friends listed!
Facebook Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Facebook - responses
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Business networking
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Blogging
Twitter Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Twitter Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Twitter Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Blogging
Wordpress, Drupal (vs. Blogger)
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Wordpress
Get your own hosting service and install Wordpress instead of
blogging on wordpress.org
Use Atahualpa theme (by BytesForAll) – Looks awesome and
tons of customization options without programming
http://wordpress.bytesforall.com
Free!
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Bookmarking
Del.ici.us
Organizing
Sharing
Profiling
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Media
SlideShare A fun example
The Brand Gap
http://www.slideshare.net/coolstuff/the-brand-gap
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Media
Google Docs
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Media
Video: YouTube
http://www.youtube.com/watch?v=MpIOClX1jPE
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Reviews
Yelp
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
FourSquare
Foursquare
Mayors Get 25%
Off at Ann Taylor
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
FourSquare
Foursquare
Mayors Get 25%
Off at Ann Taylor
Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Articles
E-Zine
How to pick which ones
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Do a market analysis
Who is your audience
Where are they?
What do they like?
Reading articles
Watching videos
Quick updates
Keeping abreast of the most current products/services/courses/etc.
What role will you play
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
What role will you play?
Listener
Eavesdropper
Market research
Aggregator
Filterer
Contributor
Answerer
Connector
Producer
How to pursue your role
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Contributor How-to articles, videos
Educate on a topic
Tips and advice
Post photos of
business/fans/events
Start discussions
Update status of what you’re doing
Top # lists
Review products/services
Interview prominent people
Offer free
ebooks/samples/podcasts
Introduce your product/service
Testimonials
Listener Tweets RSS feeds Search
Aggregator Announce upcoming seminars and
events Top # lists Compile reviews/testimonials of
products/services Compile list of links for particular
area Maintain up-to-date posts to latest
news Repost links to other
blogs/tweets/reviews
Tips
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Have your customers provide your content
Contests
Coupons
Offer incentives – discounts for loyal customers who
participate, recognition at events, links to their own sites from
your business site
Check grammer/spelling!
Be succinct.
Don’t self-promote too often.
Tips
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Follow net etiquette
All upper case letters = yelling
Do not slander/flame others
Go for solutions, not attacks
Keep it real
Be you. Personality is important. Have one. Yet don’t get too personal.
Don’t cheat the system – anything you do will be found out.
Be a good role model. Remember, people talk. Guide their
conversations.
Track your ROI. Google Analytics, track sales, customers.
Return on Investment (ROI)
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Establish a baseline % growth annually
$ sales
# transactions
# unique customers
# new customers
Customer service satisfaction
Write plan & goals
Compare to growth with social media efforts
Continual time
Event-based
Quarterly
Annually
6.3% growth 9.5% growth
# of friends/followers not necessarily valid – e.g.,
easy to inflate with fake users. Be careful if you hire
an agency that guarantees you X # followers!
Summary
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Write out plan and goals for social media
Go where your customers are
If using a new social media site, play with it a bit as a regular
person before launching your business on it.
Time-box how much time you spend on social networking, or
hire someone.
Be you.
Measure ROI. Change plan based on results.