intro – social networking

Intro – Social Networking

Joel EladiTeam – [email protected] Support and TrainingAcademic Technology ServicesUniversity of San Diego,

Academic Tech Services iTeam [email protected],

ext. 7400

Agenda

• Facebook – What is it, how does it work, why use it? Understand terminology.

• Create your own Facebook Page for a class

• Twitter – What is it, how does it work, why use it, who do you follow? Understand terminology.

• Set up your own Twitter account• LinkedIn – What is it, how does it work,

why use it?, Understand terminology.• Blogs – What are they and How to create

one. • Wikis – What are they, what are benefits?

University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400

Some amazing statistics

• Over 800 MILLION Facebook users around world!• Half of all users log in at least once per day• Average Facebook user logs in FOUR times per day• 93% of all US Internet users have a Facebook

account

• 100+ million Twitter users (500,000 new users / day)• 135 million LinkedIn users (2 new users / second)• YouTube – 2nd most popular search site; 3 billion

views/day


What is Facebook?

• Social networking site where people maintain their own profile page and talk with friends, family, the world.

• You build a network of friends, acquaintances, and “fan pages” or businesses/public entities to follow.

• You can share pictures, web URL links, videos, or your status, and interact with friends (Like, Comment, Share)

• Thousands of Facebook applications, from gaming (FarmVille, Angry Birds) to communications & more

• Businesses of all sizes have created their own presence on Facebook to interact, listen, and gain customers


What’s Facebook look like?

• Wall • Your Info page• Status Updates• Photo Albums• Groups, Pages, Apps


How do I build my network?

• Find Friends

• Friend Requests

• People You May Know

• Introductions


How do I interact with others?

• News Feed• Ticker• Notifications• Like• Comment• Share• Groups• Pages


Do I tell everyone everything?

Facebook has a Lists function where you can limit who gets updates: • Close Friends• Acquaintances• Subscriptions• Family• School lists• Make your own list…


How do I create a Page?

University of San Diego, Academic Tech Services

iTeam [email protected], ext. 7400

What is Twitter?

• “Micro-blogging” service where you send out status updates/thoughts/information & reply to others

• Tweet – 140 characters or less• Free account – tweets visible to the world• You “follow” other people to receive their updates• You use the # (hashtag) to indicate a word or

trend about your message that’s the topic or search word

• You can tweet photographs, links to articles, & more

University of San Diego, Academic Tech Services

iTeam [email protected], ext. 7400

What does Twitter look like?


Who’s using Twitter?

• Students• USD faculty/staff• Other educators• Conferences• Businesses• Universities• Speakers/Experts• Celebrities…


Who’s using Twitter at USD?

• @uofsandiego – Main Univ of SD Twitter account

• @SanDiegoMBA, @USanDiegoLaw, @USDMSGL

• @usdpeace – Kroc IPJ, @usdsoles, @usdcas

• @deanpyke, @deanboyd, @deancordeiro – Various Deans

• @torerolife, @USDStudents, @usdradio, @usdeclub (fun)

• @DiegoTorero, @USDToreros, @USDVista, @usdcareerserv

• The list goes on and on…


Why use Twitter?

• Send out updates (timely, mobile, last minute changes)

• Share information (articles, papers, videos)• Notifications (events)• Start a conversation (one person tweets, others

respond)• Follow-up from live discussions• Respond to questions/thoughts• Getting news

• Communication!• And yes, fun stuff too… University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400

What should I tweet?

• Articles

• Replying

• Self-promotion University of San Diego, Academic Tech Services iTeam [email protected], ext.

7400

Answer student questions…


How do I use Twitter?

• Go to Twitter and sign up for an account• Decide who you want to “Follow” and receive their

updates or tweets• On a regular basis, you access Twitter from their

website, your phone, iPad, etc, or have Twitter notify you

• You can tweet updates, pictures, Internet web links…

• REMEMBER: Each tweet can only be 140 characters!

• You can also Re-Tweet other people’s Tweets• You can Reply to someone’s Tweet


How do I create an account?


How do I decide who to follow?

• Twitter will encourage you to pick celebrities, specific interests, or people you already e-mail…

• Use their search function to find people or organizations that interest you

• When you follow someone, see who THEY are following

• Check your friends’ bios (e-mail sigs, business cards)

• #FF or Follow Friday…


How do I check Twitter?

• Tweets (Home) – What people are tweeting• Interactions (@Connect) – What others are doing on

Twitter• Mentions – When people reference you


How do I write a tweet?

• From your home page, enter the tweet in the box provided

• Camera icon – Tweet a pic; Crosshair – Add a location

• Character count – keep it at/under 140 characters


Must-Have Twitter Tips

• Shortening web link – Use services like bit.ly, you provide full URL, they give you a shortened version to tweet out.



• When you see a tweet you want to broadcast to your following, you “Re-Tweet” it with two clicks!



• When you see a tweet you want to reply to, click Reply!


When you want to see a small conversation…

Hover your mouse over that tweet, then click the View Conversation link to expand that tweet…


The main pane expands to show tweets & replies…


What is LinkedIn?

• Concept of Six Degrees of Separation

• Imagine being able to tap the networks of all your professional and personal connections

• LinkedIn is not designed for daily use. Build your profile once, stay in touch, use when needed.

• Another way to control and define your online presence


The power of your network


Basic Elements of LinkedIn

• Two main components-Your profile (like your resume… but more)-Your network (friends/colleagues are 1st degree

connections)• Search engine to find other members• Introductions to expand your network• LinkedIn Groups • LinkedIn Answers• Premium accounts that cost $$ for more

access/features

• “Facebook for grown-ups” University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400

Why use LinkedIn?

• Have your friends and colleagues help you connect to new people (know someone who knows someone)

• Always stay in touch with past colleagues/classmates

• Poll your network or the outside world on a question or help request…

• Looking to hire someone? (check references, look for a specific skill set, see recommendations, job board)

• Make it easier for past colleagues, classmates, or friends to find and reconnect with you

• And yes, you can use LinkedIn to help you find a job…


How do I sign up with LinkedIn?


What’s on my LinkedIn profile?

• Work experience (full time jobs, part time, consulting)

• Education (multiple degrees, from HS to Ph.D)• Non-profit or volunteer experience• Your portfolio (slide presentations, publications,

more)• Recommendations from other people• Links to your online presence (website, blog,

Facebook)• Skills/expertise list• Only one picture – your headshotUniversity of San Diego, Academic Tech Services iTeam [email protected], ext.

7400

How do I build my network?

• When you create your profile, LinkedIn will recommend colleagues and classmates that most likely interacted w/you

• LinkedIn has tools to scan your e-mail account• People You May Know – LinkedIn recommends

people you may know by cross-referencing what you put in your profile versus what other people list in their profile

• Looking at your friends’ connection lists – See which names you recognize and sending Request to Connect

• Doing searches on an ongoing basis (2 new people join LinkedIn on average – per SECOND!)University of San Diego, Academic Tech Services iTeam [email protected],

ext. 7400

How should I use LinkedIn properly?

• When you first join, spend about 1-2 hours to fully set up your profile and start building your network based on who you can think of and using LinkedIn’s tools

• Every week, spend a little time looking around, reviewing the Network Updates from your connections.

• Every 2-3 weeks, look into some of the other features on LinkedIn like Groups, Answers, Recommendations

• Occasionally, review your profile and see if someone new has joined LinkedIn or you want to grow your network.University of San Diego, Academic Tech Services iTeam [email protected], ext.

7400

What’s a blog?

• Similar to an online journal, a blog is a “frequent, chronological publication of thoughts and web links.”

• Usually organized around a subject matter (news blogs, travel blogs), a university class (expand on lectures), a specific event (Conference blog) or personal diary

• Great way to share an ongoing stream of information with an audience that can comment along the way

• Blog post – An individual entry on a blog, can be a couple of paragraphs, a full article, or picture(s)

• Informative, constantly updating, timely, consistent


What are some good uses for a blog?

• Supplement a live class – course readings, topics that come up in class, students contribute guest blog posts

• Cover an ongoing or special event – iTeam has a special Blackboard migration blog, for example

• Document the progression of a project, like a research project from start to finish (origin, progress, results)

• Organize around a topic – share newly discovered websites about topic X, or interest Y.

• Collaborative or Group Blogs – allow students to work together to write blog entries and share knowledgeUniversity of San Diego, Academic Tech Services iTeam [email protected], ext.

7400

Examples of USD blogs

USD iTeam Blog: http://usditeam.wordpress.com

Law School list of blogs: http://www.sandiego.edu/law/news/blogs_publications/blog/

David Pyke’s blog (Business School Dean)http://sites.sandiego.edu/pyke/

Master’s in Science Global Leadership Blog: http://usdmsgl.wordpress.com/


http://usditeam.wordpress.com/

http://www.sandiego.edu/law/news/blogs_publications/blog/



http://sites.sandiego.edu/pyke/

http://sites.sandiego.edu/pyke/

http://usdmsgl.wordpress.com/

http://usdmsgl.wordpress.com/

What’s a wiki?

• Wiki is a repository of information where anyone can add, revise, or delete content, by using a web browser.

• Most famous example – Wikipedia• Allows for collaboration• Great for knowledge sharing• Generate research• Create your own wiki with:•WetPaint•Wikispaces•Wikidot


Connecting it all together

• Consider having a personal account for yourself, and a “public” account you use for work-related items

• Set up your work accounts to connect to each other (for example, each Twitter update can be posted to your Facebook account, tweet any new blog post, etc.)

• Find a frequency of updates that works for you and stay near that average (if you do 1-2 updates per day, don’t try to suddenly do 10-20 unless you’re promoting an event)

• Always keep privacy concerns on your minds, and your students minds…University of San Diego, Academic Tech Services iTeam [email protected],

ext. 7400

Questions?


intro – social networking

Documents

academic tech services

apps university of san

list university of san

facebook users

facebook page

twitter users

facebook account

whats facebook