social networking for linguists on twitter and linkedin

Social Networkingfor Linguists

on Twitter and LinkedIn

by Catherine Christaki

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@LinguaGreca #xl8social

© Lingua Greca Translations

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Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations

Talking points

• Social media definitions• Numerous benefits• Social media profiles• What to share• Follow/Connect tips• Common mistakes

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Housekeeping

• 10 min. for Q&A at the end

• Share on Twitter, Facebook

• Recording available for 40 days

• Slides & handouts will be posted on

www.linguagreca.com/blog

• Webinar review

I’m Catherine and this is Heraklion, Crete.

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The view from our office in Toronto

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● Greek translator (IT, Medical, Technical)● Lead Greek translator for Apple

● Networker, marketer … for Lingua Greca● Social media curator & blogger

● Member of The Savvy Newcomer blog team● ATA Mentor

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Definition of social media

Photo source: http://rebarinteractive.com/clinical-research-social-media/

today’s most transparent, engaging and interactive form of public relations

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Social Media Marketinghow businesses join the conversation inan authentic wayto build relationships

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Social Prospectingallows you to mine the social web to identify new likely buyers

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Talking points


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Benefit #1: Networking

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Benefit #2: Socializing

Allowed guests:Colleagues

& other professionals!

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Benefit #3:Help 24/7

Questions aboutLanguage or translation

BusinessApps/Services

Or evenDirections

Restaurants…?

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Benefit #4: Learning

No time for offline learning?

Your social media friends are there

to help!

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Benefit #5: Follow events

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Benefit #7: Boost your online presence

Promote your brand but

don’t overdo it.

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Benefit #8: Marketing

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Talking points


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Twitter profile

Handle: Company/NameBio: keywords

Links: website, blogLocation

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Twitter profile

PhotoHeadshot,

professional

Header photo

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LinkedIn profile

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Think of your profileas a place to provideyour career narrative

rather than your career history

Caroline McClure,founder of ScoutRock

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LinkedIn profile

Vanity URL

Shouldn’t be: linkedin.com/pub/name_surname/x/xyz/xyzCustomize it to: linkedin.com/name_surname

1. Go to Profile > Edit Profile.2. Click the gear icon,then in the page that opens, click the pencil next your URL to change it.

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LinkedIn profile

Photo

Headline

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LinkedIn profile

Contact infoemail, website

blog, social media

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Summary = your elevator speech in writing

First person and present tense

Use a conversational tone

Highlight your achievements

LinkedIn profile

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Talking points


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What to share

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NewsQuestionsResources

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What to share about you

Blog postsNew website content

EventsAchievementsP

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/osc

arm

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com

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Don’t share

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Game updatesInappropriate photos

Personal infoFinancial info

Complaints about clientsComplaints about colleagues

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Talking points


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How to find people on LinkedIn

‘People you may know’

Friends andmutual connections

Former colleagues

My network mapGet your map at http://inmaps.linkedinlabs.com/

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How to find people on LinkedIn

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Groups, like:American Translators Association

Localization Professional

Advanced SearchIndustry: Translation, Localization

Title: Translator, InterpreterLocation

Keywords: English-Greek Subtitler

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How to find people on Twitter

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Professional contacts

Twitter suggestions

Twitter listsCheck out Erik Hansson’s

twitter.com/erik_hansson/lists

https://twitter.com/erik_hansson/lists

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How to find people on Twitter

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Common hashtags for linguists#xl8 & #t9n for translation#L10n for localization#1nt for interpreting#g11n for globalization#i18n for internationalization

80 Twitter Toolswww.hongkiat.com/blog/twitter-tools/

http://www.hongkiat.com/blog/twitter-tools/

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Talking points


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Don’t do on LinkedIn

• Incomplete profile• Not enough connections• No or few groups• Non-customized URL • Profile looks like a resume

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Don’t do on LinkedIn

Generic invitations

=Big no-no

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LinkedIn invitation examples

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Don’t do on Twitter

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• Professional not personal• Personal information• No engagement• Automatic DMs

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• RTing is not all about you• Too few/many tweets• Hashtag galore

• Tweets starting with @name@XXX is a FR translator-> visible to users who follow both you and @XXX.@XXX is a FR translator -> visible to all users

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• Spread them out• Protected tweets• Too much self-promotion

When it comes to social media, the selfish shall be punished but the generous shall be rewarded.

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There are no one-size-fits-all recipes for success.

It’s up to you to find the way to make it fun and rewarding for your business.

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Questions?Comments?

Please type your questions into the Questions box in the

GoToWebinar interface.

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Thank you for attending

Catherine ChristakiSite: www.linguagreca.comAdventures in Technical Translationwww.linguagreca.com/blog

@LinguaGrecaLingua Greca TranslationsCatherine Christaki & Lingua Greca Translations

http://www.linguagreca.com/

http://www.linguagreca.com/blog

http://www.twitter.com/LinguaGreca

https://www.facebook.com/LinguaGreca

http://www.linkedin.com/in/catherinechristaki

https://www.linkedin.com/company/lingua-greca-translations

social networking for linguists on twitter and linkedin

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