The Social PR Collective

Cassie Boorn is writer, entrepreneur, social media specialist and PR girl who has built digital programs for Fortune 500 companies, entrepreneurs, small businesses and bloggers. Her work been featured in the New York Times, Chicago Tribune, NPR: All Things Considered, Forbes and Psychology Today. She is the founder of AskaPRGirl and is a regular contributor at The Grindstone and Babble Voices.

A few of her accomplishments: • Created digital programs for Fortune 500 brands including P&G,

American Express, Fiat and Daily Candy• Attended more than a dozen blogging conferences and built

relationships with more than 500 influencers• Featured speaker at key industry events including Tech Week,

Blissdom and Advertising Week

About Me

Services Blogger and Media List Creation

Media list creation includes: a custom list of 200 key contacts that reach a combined 10 million impressions. Media List includes URL, monthly impressions, reach of social channels and contact info.

Media Outreach

Creation of media plan and custom pitch and media outreach securing a minimum of 5 placements that reach a combined 1.5 million impressions.

Social Media Strategy

social strategy creation includes holistic strategy, recommended channels, content strategy, voice guidelines, suggested content, and tactics for growing a highly engaged following.

Content Creation

Content creation includes a months worth of visual and text content for 2 social channels.

Community management

Content creation including a months worth of visual and text content for 2 social channels as well as leveraging tactics to increase social following by 15% monthly. Daily social media monitoring, responding to comments and up to 3 hours of crisis PR support.

Campaign managementStart to finish campaign management including up to 3 hours consulting on campaign strategy and recommended tactics, creation of plan and timeline, campaign execution and creation of a full-wrap up report.

Conversation monitoringDaily conversation monitoring and creation of a weekly report highlighting all media coverage and social mentions.

Event managementEven planning including: timeline, management of event space design, catering and other details, media outreach, networking at event, following up for coverage.

Strategy PlanningIncludes brainstorming, planning, research, campaign development, identifying strategic partners, media strategy, social strategy, creation of press materials, etc

Management Hourly RateIncludes project management, media outreach, etc.

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Let’s Talk!

Cassie Boornwww.askaprgirl.com

@cassieboorn