social publish - more than just a press release
DESCRIPTION
Cision Webinar: Social Publish - More than just a press releaseTRANSCRIPT
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Social Publish: More Than Just a Press Release
Jason Kintzler @jasonkintzler
Founder, PitchEngine
Laurie Mahoney @channermahoney
Manager, Product Marketing, Cision
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How to Participate Today
During today’s web seminar, attendees will be in listen-only mode.
If you are experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317
Submit text questions Q&A addressed at the end of today’s session
Everyone will receive an email within 48 hours with a link to view a recorded version of today’s session
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Webinar Hashtag #cision
Follow Us!
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Industry Update: PR/Marketing Silos
coming down
Who is PitchEngine?
What is Social Publish?
Case Studies
Demo of Social Publish
Q&A
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so who is
PitchEngine was dreamed up by Jason Kintzler in 2008 a
former journalist turned PR guy
Unlike traditional wire services, PitchEngine enabled users to
openly create and share their own content, while including
images, videos and attachments.
Social publishing tool that enables business and organizations
to engage with the media, their customers and influencers
Alternative to a traditional press release or can supplement a
traditional press release
?
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What's difference between a story
and a press release?
Press release has to be “news” and is written in a traditional
format (who, what, when, where, how).
• Can’t be political, controversial, featured articles
• Written for the media
A “story” is written for your target audience – consumers,
constituents, employees.
• Write the way your audience would want to read their news
• “Brand Journalism”
A press release can be a “story”
• Clients may choose to rewrite their press releases in a different format
or simply post them as they would a press release
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Shift in the industry
From Press Releases to Branded Content
From pushing out news to telling your story direct to your
audience
Sharing content vs. optimizing content for search engines
Marketing people become their own journalists
• Not waiting for others to tell your story
• Become your own storyteller
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The integration of PitchEngine &
Influencers into CisionPoint
What is the Social Publish offering?
Package includes:
Unlimited “stories” on
PitchEngine.com for 1
brand/company
Unlimited
photos/videos/documents
Unlimited stories on CisionWire
(SEO only) for 1 brand/company
Digital Influencer Database
1 Facebook Newsroom
1 Customized Newsroom
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Social Publish in
Action
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Share Your Story from CisionPoint
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Create a Newsroom
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Build Your Story
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New fields available
Twitter Pitch
Quick Facts
Website Links
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Jason Kintzler @jasonkintzler
Founder, PitchEngine
Laurie Mahoney @channermahoney
Manager, Product Marketing, Cision
Thanks for joining us!
Questions?