social radar introduction

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Xb b^RXP[ \TSXP PUUTRcX]V h^da STRXbX^]b. FWh RW^^bT SOCIAL RADAR? One of the largest and most historical social data collections. Research back to One of the biggest and most successful social media efforts to date. in July 2010, Old Spice launched the ‘Your Man’ campaign, In the two weeks surrounding the campaign, the phrase ‘Old Spice’ appears in nearly 80 , 000 posts in the Social Radar database. /DGLHV ORRN DW <RXU 0DQ SRVWV ZHUH HDFK RQ D VLQJOH VKHHW RI SDSHU VWDFNHG XS LW ZRXOG UHDFK 0,/(6 +,*+ ,I 6RFLDO 5DGDUҋV Mountain Dew launched a promotional campaign to crowdsource its next flavor. Fans could vote on three flavors: Distortion, White Out and Typhoon. Social Radar analysis discovered that many users thought the White Out flavor tasted like Sprite. We give our clients 100% freedom to research unlimited subjects and brands 80 % are American 13% mention a feature 45% are concerned with price 22% are unhappy 5% are highly influential bloggers 3XS h^d KNOW? _T^_[T \T]cX^]TS h^da _a^SdRc what if you knew what everyone is saying?

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Page 1: Social Radar Introduction

SOCIAL RADAR?

One of the largest and most historical social data collections.

Research back to

One of the biggest and most successful social media efforts to date. in July 2010, Old Spice launched the ‘Your Man’ campaign,

In the two weeks surrounding the campaign, the phrase ‘Old Spice’ appears in nearly

80,000

posts in the Social Radar database.

Mountain Dew launched a promotional campaign to crowdsource its next flavor. Fans could vote on three flavors: Distortion, White Out and Typhoon. Social Radar analysis discovered that many users thought the White Out flavor tasted like Sprite.

We give our clients 100% freedom to research unlimited subjects and brands

80% are American

13% mention a feature

45% are concerned with price

22% are unhappy5% are highly influential bloggers

K

NO

W?

what if you knew what everyone is saying?

Page 2: Social Radar Introduction

Social Radar

INSTANTsentiment analysis, trends, key influencershot topics, and MORE

FLEXIBLEaccess and unlimited research capabilities

COMPARE chatter over time with historical data back to January 2007

Let Social Radar do the work for you and provide alerts for unexpected changes in conversation.

PO

WER