Stay on top! Leverage data to make informed strategic decisions Chris Anderson & Lindsay Brady

#SocialRecruitIn

Lindsay Brady Senior Insights Manager LinkedIn

Chris Anderson Co-Founder & Author Anderson Sally

The world of analytics can be daunting

Our aim is to make analytics empowering for your business

Don’t be like Harry…

Don’t become Statto…

And If You Can’t Be Brad…

….Try to be more like Big Sam!

The 3 “I’s” of (Football) Analytics

Information

Implementation

Insight

1.

2.

3.

You can use information to make better decisions

Ask a question

Collect data

Analyse

Act on insight

“In sports, what is true is more powerful than what you believe,

because what is true will give you an edge.” Bill James

How can you get started?

What new markets should I enter?

?

Learn about the supply of relevant candidates

Learn about the supply of relevant candidates

Understand how in demand these candidates are

10k+ reports available to help inform your strategy

What new market should I enter? Ask a question

Information

Insight

Implement

• Supply is high enough for our needs

• The level of demand is moderate

• This talent pool is growing with more talent coming than leaving

• Take action on these findings!

How can I increase brand awareness of my company among our target audience?

?

Are you asking the right question?

What content is your target audience most likely to engage with?

What channel is more effective to engaged with your target audience?

How can I increase brand awareness of my company? Ask a question

Information

Insight

Implement

• You are not effectively engaging your target audience

• They are interested in consuming content around social media marketing & recruiting

• The best channel to engage them is employee shares

• Take action on these findings!

You can use information to make better decisions

Ask a question

Collect data

Analyse

Act on insight

The world of analytics can be daunting…

…but there are simple ways to get started