social recruitment: the world wide war of attraction
TRANSCRIPT
(those born between 1980 - 2000 and raised online) will soon make up to 50% of
Millennials
YOUR WORKFORCE.
Rather than ban social media, teach your employees how to use it.
It’s everywhere.
REMOVE BANS.
As with any form of marketing, you need a
STRATEGY.#1
Consider what you need to do online to make sure you
STAND OUT.
You don’t need to be on all social networks – only the ones that will fulfil your goals.
CHOOSE.Which weapons?
Potential new candidates are most interested in posts about the progress of
NEW HIRES.Tell their story.
Share your social recruitment strategy with key stakeholders and
GET APPROVAL.
Document it.
Once you have a strategy, you need to put it into
ACTION.
#2
Corporate pages are free to setup and, unlike personal profiles, are
OPEN TO ALL.
Setup a page.
Don’t prematurely invite people to “like” your new page.
WAIT.
Ignore the wizard.
This will allow you to see who posted what content to your Facebook page
MONITOR IT .
Have your own logins.
You can only change it once. Choose an easy to spell and remember name - keep itCONCISE.Be careful.
To keep your username consistent on all social networks, use this site to check if it’sAVAILABLE.namechek.com
Let potential candidates contact you via Facebook’s private messages, to protectPRIVACY.Page settings.
Change the notification settings so you don’t miss any messages. Get them sent byEMAIL.Notifications.
Posts from pages that we don’t interact with on a regular basis are hidden.AFFINITY.
Facebook will hide posts with media types (e.g. video, etc) that you don’t interact with.EDGE WEIGHT.
Post when your page followers are online. Poorly timed posts will be hidden. RECENCY.
Once your Facebook presence is setup, it’s time to work on
ATTRACTION.
#3
Set ads to show up to those that like or work for other organisations
POACH.
Advanced targeting.
Import email addresses and target ads only at those people, on Facebook.RECONNECT.
Custom audiences.
Setup ads that only appear to users that have already visited your recruitment site.STALK.
Retargeting.
Which LinkedIn account you should choose depends on your goals and staff turnover.YOU DECIDE.
Free v Paid.
But, you can’t see the full details of those that are a 3rd degree connection or not connected to you.
LIMITED DETAILS.
If you’re a regular recruiter or time poor, then a paid account is worth considering.WHICH ONE?
Paid accounts:
You’ll likely want to consider the Business or Recruiter Lite accounts, based onYOUR NEEDS.
If you’re a regular recruiter or time poor, then a paid account is worth considering toSAVE TIME.
how social media can be used as a recruitment tool.
You now know…
