SOCIAL RESPONSIBILITYSOCIAL RESPONSIBILITY

OUR EXPERIENCE OUR EXPERIENCE

SOCIAL RESPONSIBILITYSOCIAL RESPONSIBILITY

OUR EXPERIENCE OUR EXPERIENCE

ABLA 2010Cali, Colombia

ABLA 2010Cali, Colombia

Centro Venezolano Americano del Zulia strengthens the bonds of friendship between Venezuela and The United States of America through activities and services that identify both cultures and exceed the expectations of the community, as well as its own human resources.

MissionMissionMissionMission

Social Responsibility (SR) is not only an attribute and obligation of the private sector. It is a mandate to be assumed by every organization with available resources which may be effectively invested for the benefit of all its stakeholders.

A major institutional goal is to “Create More and Better Citizens.” This includes ALL stakeholders.

Social Responsibility (SR) is not only an attribute and obligation of the private sector. It is a mandate to be assumed by every organization with available resources which may be effectively invested for the benefit of all its stakeholders.

A major institutional goal is to “Create More and Better Citizens.” This includes ALL stakeholders.

Our Philosophy on Social ResponsibilityOur Philosophy on Social ResponsibilityOur Philosophy on Social ResponsibilityOur Philosophy on Social Responsibility

Social Responsibility according to DruckerSocial Responsibility according to DruckerSocial Responsibility according to DruckerSocial Responsibility according to Drucker

“Every organization must assume responsibility for its impact on employees, the environment, customers, and whomever and whatever it touches. That is social responsibility. But we also know that society will increasingly look to major organizations, for-profit and nonprofit alike, to tackle major social ills”.

Peter DruckerThe Daily Drucker:

366 Days of Insight and Motivation for Getting the Right Things Done

2004

“Every organization must assume responsibility for its impact on employees, the environment, customers, and whomever and whatever it touches. That is social responsibility. But we also know that society will increasingly look to major organizations, for-profit and nonprofit alike, to tackle major social ills”.

Peter DruckerThe Daily Drucker:

366 Days of Insight and Motivation for Getting the Right Things Done

2004

The Truly Valuable Assests an Organization hasThe Truly Valuable Assests an Organization hasThe Truly Valuable Assests an Organization hasThe Truly Valuable Assests an Organization has

• Products and services• Expertise• Global infrastructure• Network of connections•Credibility• Reputation• Influence•Skilled and Motivated Employees•Committed Stakeholders

Our StakeholdersOur StakeholdersOur StakeholdersOur Stakeholders

Students and Users of ServicesStudents and Users of Services

U.S. Embassy /State

Department

U.S. Embassy /State

Department

SuppliersSuppliers

Neighbor Communities

Neighbor Communities

Regional and Local

Governments

Regional and Local

Governments

EmployeesEmployees

Chambers and businesses,

Non-Governmental Organizations

(NGO)

Chambers and businesses,

Non-Governmental Organizations

(NGO)

Mass mediaMass media

Board of Directors/

Directive Council

Board of Directors/

Directive Council

Cross-sector partnerships are essential to Social Responsibility issues Cross-sector partnerships are essential to Social Responsibility issues

“... it is surprising, and a motive for study, this proactive and integrating determination which motivates (the stakeholders) and which converts them into a model of an institution with educational, cultural and social impact, three directives tacitly understood, accepted and activated by its members, in all stages of the development and evolution of CEVAZ….”

Humberto AmadoPresident of the CEVAZ Board of Directors

July 2006

“... it is surprising, and a motive for study, this proactive and integrating determination which motivates (the stakeholders) and which converts them into a model of an institution with educational, cultural and social impact, three directives tacitly understood, accepted and activated by its members, in all stages of the development and evolution of CEVAZ….”

Humberto AmadoPresident of the CEVAZ Board of Directors

July 2006

The development of a Social Responsibility structure has

strengthened Cevaz performance and generated, among

many others, the following benefits:

• Loyalty and appreciation• Trust and transparency

• Dedication and identification• Governmental support

• Positive image and self esteem•Improvement in organizational culture•Opportunities to offer new services

The development of a Social Responsibility structure has

strengthened Cevaz performance and generated, among

many others, the following benefits:

• Loyalty and appreciation• Trust and transparency

• Dedication and identification• Governmental support

• Positive image and self esteem•Improvement in organizational culture•Opportunities to offer new services

Organizational ChartOrganizational ChartOrganizational ChartOrganizational Chart

General Assembly

Board of Directors

General Director

Academic & Tech

Finances

Infrastructure

Culture

Marketing

Policy

Committees

Social Responsibility

James Kauffman B. James Kauffman B.

ScholarshipScholarship

James Kauffman B. James Kauffman B.

ScholarshipScholarshipEmployees Employees

ScholarshipScholarship

Employees Employees

ScholarshipScholarshipTeachers Teachers

ScholarshipScholarship

Teachers Teachers

ScholarshipScholarship

Responsibility of Individual Stakeholders

Board of Directors/

Directive Council

Board of Directors/

Directive Council

Responsibility of Individual

Stakeholders

Zulia

East Coast Branch

Zulia

East Coast Branch

Cevaz Headquarters

Maracaibo

Cevaz Headquarters

Maracaibo

Maracaibo

West Branch

Maracaibo

West Branch

Responsibility of Individual

Stakeholders

Communication is key to bolster the organization’s reputation, but more important to create cross-sector partnerships that are essential to Social Responsibility issues.

Communication is key to bolster the organization’s reputation, but more important to create cross-sector partnerships that are essential to Social Responsibility issues.

Communication is a Two Way StreetCommunication is a Two Way Street

Listen to your Stakeholders; Talk to your Stakeholders.

Listen to your Stakeholders; Talk to your Stakeholders.

Communication

Affinity Reality

UNDERSTANDING

Social Areas of Investment at CEVAZ(2010)

Social Areas of Investment at CEVAZ(2010)

Strengthening Human Resources

Cultural activities and contribution to Baseball Minor League

Education(English Scholarships)

Total

8,20%

1,35%

3,78%

13,32%

SOCIAL RESPONSIBILITYSOCIAL RESPONSIBILITY

OUR EXPERIENCE OUR EXPERIENCE

SOCIAL RESPONSIBILITYSOCIAL RESPONSIBILITY

OUR EXPERIENCE OUR EXPERIENCE

THANK YOUTHANK YOU

CENTRO VENEZOLANO AMERICANO DEL ZULIA "CEVAZ"SOCIAL INVESTMENT PROJECT YEAR 2010

EXPRESSED IN BOLIVARS

AREA OF INVESTMENT PURPOSE INTERNAL EXTERNAL CONSOLIDATED %

STRENGTHENING OF OUR Contribution to our personnel meal program 728.132,28

-

728.132,28

3,26

HUMAN RESOURCESHospitalization Surgery and Maternity insurance policy destined to the preventive care and general health of the working personnel and direct relatives

Administrative Fund. 552.139,73

552.139,73

2,47

Contribution to thepersonnel´s children and endorsement

of the hard-working family integral care program 105.508,00

105.508,00

0,47

Making of occupational exams to our employees 136.850,00

136.850,00

0,61

Fulfillment the of Prevention, Conditions

and Work Environment Organic Law 57.040,00

57.040,00

0,26

Development, improvement and professional growth opportunities for the employees being present at conventions and workshops:

ABLA convention2010 : 28.590,00

28.590,00

0,13

TESOL Convention Boston 2010 25.266,00

25.266,00

0,11

VENTESOL Convention(Maracay 2010) 44.211,00

44.211,00

0,20

NAFSA Conference (Kansas City 2010) 12.213,00

12.213,00

0,05

Facilitators for the training of teaching personnel 21.086,00

21.086,00

0,09

Attendance to the IX Conference Merida 2010 3.570,00

3.570,00

0,02

Other Courses and Conferences 118.609,00

118.609,00

0,53

SUB-TOTAL No. 1 1.833.215,01

1.833.215,01 8,20

SOCIAL INVESTMENT PROJECT YEAR 2010EXPRESSED IN BOLIVARS

AREA OF INVESTMENT PURPOSE INTERNAL EXTERNAL CONSOLIDATED %CULTURAL, SPORTS AND Fulfillment of the institutional mission across the coordination, RECREATIONAL ACTIVITIES development and promotion of cultural activities that dignify

Venezuela and the United States of America.

Two exhibitions (Cevaz Gallery) 23.000,00 23.000,00

0,10

Our Anniversary (Cevaz Gallery) Exhibition 13.800,00 13.800,00

0,06

Cinema and short film festival 11.500,00 11.500,00

0,05

Concerts 11.500,00 11.500,00

0,05

Exhibition " Emerging Artists " 6.900,00 6.900,00 0,03

Promotion of the Sport as formation activityand personal growth, throughthe support to the Halcones del Zulia

Minor Baseball School 16.634,00 16.634,00

0,07

Support to the Fernando Rincon Foundation. Ist Sports Meeting 1.500,00 1.500,00 0,01

Coordination and development of activities in the library with the intention of encouraging the reading in young people and children;also to give support to encourageother cultural expressions destinedto create more and better citizens:Reading Festival 9.765,00 9.765,00 0,04 Stories and Drawings Contest - Bookmarkers 2.300,00 2.300,00 0,01 Theater group 6.000,00 6.000,00 0,03

Informative newspapers and bibliographical and audio-visual material 12.525,00 12.525,00

0,06

Other activities: Literary circles, round tables, library club and movie cycle for children and adults 4.025,00 4.025,00 0,02

Supporting the motivations of our employees acrosssocial gatherings and receptions:

Family day 51.750,00 51.750,00

0,23

Christmas Holiday of celebration for our employees and childrenwith Christmas presents 108.100,00 108.100,00 0,48

Recognition decorations for years of services to employees 17.250,00 17.250,00

0,08

Employee and co-worker of the year award 5.000,00 5.000,00 0,02 SUB-TOTAL No. 2 182.100,00 119.449,00 301.549,00 1,35

CENTRO VENEZOLANO AMERICANO DEL ZULIA "CEVAZ"SOCIAL INVESTMENT PROJECT YEAR 2010

EXPRESSED IN BOLIVARS

AREA OF INVESTMENT PURPOSE INTERNAL EXTERNAL CONSOLIDATED %EDUCATION Creation of a scholarships system for

the English Language Education through:

Access Program 432.000,00 432.000,00 1,93

Indigenous Ethnics Programs 25.628,00 25.628,00 0,11

Young University programs 3.136,00 3.136,00 0,01

James Kauffman Programs:For university students in the economic sciences,

finance and accounting areas. 5.800,00 5.800,00 0,03

Programs Anniversary for students of scarce Institutional resources 103.380,00 103.380,00 0,46

(supported through mutual agreement

between other institutions or companies) 54.920,00 54.920,00 0,25

Agreements (supporting

the governmental entities members) 21.600,00 21.600,00 0,10

Teachers Costa Oriental del Lago Branch . 21.400,00 21.400,00 0,10

Employees 828,00 828,00

0,00

Work 56.602,00 56.602,00 0,25

Employees 80.861,00 80.861,00 0,36

Educational book support for our employees 11.410,00 11.410,00 0,05

Other activities related to the language education

Spelling Bee 6.900,00 6.900,00 0,03

Futher Aheah/ Academic Deveploment Day

Practice Makes Perfect 20.226,00 20.226,00 0,09

SUB-TOTAL No. 3 148.873,00 695.818,00 844.691,00 3,78 -

TOTAL SOCIAL INVESTMENT(SUB-TOTAL 1+2+3) 2.164.188,01 815.267,00 2.979.455,01 13,32