social roi simplified - steve irvine, 80/20 solutions
DESCRIPTION
Steve Irvine Discusses Social Media for Revenue. Be sure to read his article likening Social Media to a Tupperware Party at: http://bit.ly/bRPgMu www,8020solutions.com Follow us: twitter.com/8020solutionsTRANSCRIPT
© 2010 | www.8020solutions.com
By: Steve Irvine, CEO80/20 Solutions
Quick Exercise
• It’s all about networking… get to know your neighbours
© 2010 | www.8020solutions.com
How can I help you?
1. Give you a simple way to think about Social ROI
2. Give you real tools and action items to actually achieve a high social ROI
© 2010 | www.8020solutions.com
Where is social today?
Brand Awareness
ROI for Customer Service (cutting communications costs)
ROI for Marketing (cutting media costs)
© 2010 | www.8020solutions.com
Where do we need to get to?
It’s all about the $$$$
Social driving revenue
© 2010 | www.8020solutions.com
So how do we sell more?
Right person,
Right Message,
Right Time
© 2010 | www.8020solutions.com
My Grandmother chat…
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Original Tupperware model
Get people to the party
Separate the influencers from friend collectors
Motivate them to buy
© 2010 | www.8020solutions.com
It’s all about the customer
BrandDaters
BrandLoyalists
BrandAcquaintances
BrandAdvocates
© 2010 | www.8020solutions.com
Where do we need to get?
Lis
ten
An
aly
ze Ac
t
© 2010 | www.8020solutions.com
Social Success Framework
Brawn Brains
Brand ControlledCommunity Controlled
ValueCreation
(ROI)
© 2010 | www.8020solutions.com
Key Takeaways
ROI is an aggregate measurement, but it can only be impacted on an individual basis
© 2010 | www.8020solutions.com
Follow-up
Steve Irvine, CEO, 80/20 [email protected]
Cameron Couch, Marketing, 80/20 [email protected]
Webinar:
Social for Revenue, May 12th, 2pm
© 2010 | www.8020solutions.com