social selling and the art of failing forward

ClosingBigger.net@ShaneGibson #GetSociable!@ShaneGibson

Social Selling &

The Art of Failing Forward

with Shane GibsonAuthor & Professional Speaker

ClosingBigger.net@ShaneGibson #GetSociable!

Saying you don’t believe

in social media is like saying you

don’t believe in the

internet @Garyvee


“The Customer Owns Your Brand”


900 million 1.4 Billion


SocialProximity


175 300 Million


400 million updates/day


6 Billion Hours of Video/mo


Selling

“… is about creating an environment where an act of

faith can take place”


Discovery Consumption Interaction Connection Consent

The 5 Stages of Consent


Discovery Consumption Interaction Connection Consent

MediumsActionsToolsBehaviors

Search EngineDirect UpdateShared UpdateAdvertisingIn-personPrintReferralSeminarsPublicity

TweetsFacebook UpdatesBlog PostsVideoSharesEmailOnline chatsWebinarsSeminars

Clicked on a linkAsks a questionLikes an updateRetweetsVisits website or clicks an ad

PhoneIn-personNewsletterFollows us on Twitter, likes on FacebookRequests a quote, sample or downloads whitepaper

Sell to meEducate meStay-in touchBuild a relationship

The 5 Stages of Consent


9 Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community#9 Get Sociable!


Who’s Steve?


LinkedIn is a lot like the gym


Your Profile1. Photo2. Complete Work History3. Full bio4. References and Endorsements5. Connected to Company Page(s)6. Add Rich Media7. Start Blogging


Social media success is about listening.


Score Keeping?


Stakeholder Spotting


Inte

l/Dat

a


Social Selling CRM

SCRM

SocialemailValues

PreferencesData

RelationshipHistory

Business IntelPersonal Intel

360 view

SCRM


Nimble CRM


Nimble Chrome App


Social Communications Success1. Focus on “A” Category Prospects2. Pick the Right Platforms3. Follow the Rules of Engagement4. Use a social CRM like Nimble5. Follow-up follow-up follow-up

ClosingBigger.net@ShaneGibson #GetSociable!@ShaneGibson

The Art Failing ForwardNetworking and

Building Your Personal Brand

With Shane GibsonAuthor & Professional Speaker


I don’t know what I’m doing. Ever.

Unconsciously Unskilled

Consciously Unskilled

Consciously Skilled

SubconsciouslySkilled


Why is the first question always:

“What career path have you chosen?”


They’re looking for ideas


Business Ethics

“There’s no such thing as business ethics… either you’re ethical or you’re not”

- John Maxwell


.It’s about the people for social brands


Your Social Graph


Best networking building lessons from a guy who doesn’t tweet.


Shane’s Rules1. Don’t forget where you came from2. Find awesome mentors3. Be yourself4. Share as a discipline5. Publish!6. Be Social and be Sociable!


Rule #7

You are networking or you are not pursuing your dream or building you career.


Rule # 8 Find Awesome Partners


13 tips on making the world your networking function

1. Be referable don’t gather contacts or pressure for referrals

2. Be interested not interesting 3. You can’t have 200 best friends – prioritize 4. Add value with your network 5. Bank your equity (with the right people) 6. It’s a small town


13 tips…7. Map and seek out the “white hot center” 8. The more you give the more you get 9. Do your due diligence before you refer 10. Keep Promises, Follow-through 11. Be seen 12. Step it up every year – build your community13. It’s an asset and it takes time to build. Invest.


Let’s Connect

http://closingbigger.net

http://twitter.com/ShaneGibson

http://linkedin.com/in/shanegibson/

http://closingbigger.net/

http://twitter.com/ShaneGibson

http://ca.linkedin.com/in/shanegibson/

http://ca.linkedin.com/in/shanegibson/