social selling webinar with jeff zelaya

Social Selling Webinar with Jeff Zelaya

SOCIAL SELLINGIncrease Your Leads, Sales and Profits

Presented by: Jeff Zelaya

1


AGENDA

• Intro to Social Selling

• Prospecting

• Relationship Building

• Closing


PRE-REQUISITES

• Top Producer Mentality (Google “Top Producer Jeff Zelaya”)

• LinkedIn All-Star Status (Google “LinkedIn All-Star Profile

Checklist)

• LinkedIn Premium (Starts at $15.95/month)

• Belief and Love


TIMES CHANGEAdapt or die


WHAT IS SOCIAL

SELLING?Leveraging your

personal brand with a marketing and sales

strategy that leads to better business

relationships that result in increased sales


MY SOCIAL SELLING STORY

“Necessity is the mother of invention”


$1.2 MILLION IN REVENUESocial Selling Helped Me Break Records


AWARENESS

• Are you visible?

• Where?

• What?

• How?


REPUTATION

• What are they saying about you?

• Where?

• Why?

• How?


EDUCATION

• Listening

• Learning

• Teaching

• Industry Expert


PROSPECTINGFinding our Targets


PROSPECTING 101

• Strategy

• Execution

• Automation


PROSPECTING STRATEGY

• Who do you want as a client?

• Who do you want as a partner?

• Verticals, Department, Titles, Competitor, Recent Events

• Get Introduced


INBOUND OPPORTUNITIESWhy are they checking you out?


NEW LEADS DELIVEREDRight to your inbox

Automation


RELATIONSHIP BUILDING“People buy from people, not from companies. Learn to show your personal side and

get to know your prospects better. Think of it as making a friend before making a sale.” - Jeff Zelaya


PROVIDE VALUE FIRST

• Share Relevant Insights

• Get Involved In Groups

• Get to Know Them

• Help Out


CONTENTis still the reigning king


NURTURING IS CRUCIALTake care of your people and they will take

care of you


FACE TO FACE

is still the best


MEASURE YOUR ENGAGEMENT

“If you can’t measure it, you can’t manage it” - Peter Drucker


CLOSING AKA OPENINGA close is just the beginning…


RECOMMENDATIONSReferrals and Reward


THANK YOU!Connect with me at jeffzelaya.com

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