social springboard: understanding the elements of digital social
DESCRIPTION
Foundations of digital social interactions presented at Webcom Montreal 2008TRANSCRIPT
Social Springboard: Understanding the Elements of Digital Social
Thomas Vander WalPresented to: Webcom Montréal
Montréal, Canada :: 12 November 2008
Understanding Human Communication
Signal Through the Noise
Social Tools Augment
Face-to-Face
Elements of Social Software
Identity Object
Presence
Collaboration
Actions
Groups
Sharing
ReputationRelationships
Conversation
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
InfoCloud Solutions, Inc. - 2008
Spheres of Sociality
Mob
Collective
Selective
Personal
Selective Groups
Formal Groups
Informal Groups
Prescribed Groups
Emergent Groups
Reality in the Numbers
Comfortable Walled Gardens with
Permeable Walls
InfoCloud Solutions, Inc. - 2008
Selective to Collective
Collective
Selective
Matrix of Perception
InfoCloud Solutions, Inc. - 2008
Differing Perspectives
Personal
Collective
Collaborative
Newbie
Service Owner
External Developer
Depth of Perception
Non-user
Non-contributing Collective User
Non-contributing Selective User
Light Contributing User
Heavy Contributing User
Depth of Perception
Non-user
Non-contributing User Contributor
Collective Selective Light Heavy
Personal
Collective
Collaborative
Newbie
Service/Owner
Outside Developer
Face
s o
f P
erce
pti
on
Personal
Collective
Collaborative
Tensions of Persona
Village versus...
City
Multiple Personae
Shadow Effect
Rough Reputation Systems
Improving Reputation Systems
Context
Turning on Conceptual Models
Selling Derived Value
Merci
InfoCloud Solutions, Inc. - 2008
URL: http://infocloudsolutions.comE-mail: [email protected]: [email protected]: vanderwalSkype: tjvanderwal