social storytelling - dan tyte, working word pr
TRANSCRIPT
Results
Reach of 390.8k23k views of the videoThe total number of engaged users was 4567 (69 on Twitter and
4498 on Facebook with over 500 stories shared)
Crucially, net gain in Facebook followers was 85% up on weekly average, Twitter was 30% up, so they’re part of our community for future campaigns.
All in one week with a small social following.