social tools for company, industry, and competitive information: simmons gslis continuing education...
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Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar, March 8, 2012Scott Brown and Simmons GSLIS Continuing Education provide a preview of the April 2012 online CE workshop entitled "Social Tools for Company, Industry, and Competitive Intelligence." Includes a bonus piece on mobile apps as well as an introduction to the Simmons GSLIS CE offerings for spring and summer 2012.TRANSCRIPT
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Simmons GSLIS Continuing Education Webinar:
Social Tools for Company, Industry, and Competitive Information
Scott Brown, Social Information Group – March 8, 2012
Simmons GSLIS Continuing Education
© 2012 Social Information Group
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Twitter: @simmonsgslis
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• Welcome!
• Introduction to Simmons GSLIS Continuing Education
• Social Tools for Company, Industry, and Competitive Information: an overview
• Bonus: Mobile apps
• Q&A
• Final thoughts and wrapup
Agenda
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• I have not heard of the Simmons GSLIS CE program before
• I have heard of it, but have not looked at the workshops
• I have looked at the workshops, but have never taken one
• I have taken a Simmons GSLIS CE workshop online
• I have taken a Simmons GSLIS CE workshop on-site
Poll
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• About Simmons GSLIS CE
• Online and on-site offerings
• Upcoming topics:
– Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons
– Apps4Librarians
– Instruction Librarian Bootcamp
• See more at http://gslis.simmons.edu/ce
• Contact: Kris Liberman @ [email protected]
Simmons GSLIS Continuing Education
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Instructor: Scott Brown
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• Owner, Social Information Group
• Upcoming book: Social Information: Gaining competitive and business advantage using social media tools
• 20+ years’ experience – public, academic, corporate
• Coach
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• About the workshop
• Social networks (including Google +)
• Blogs and microblogs
• Video, audio, images
• Social search
• What else does the workshop cover?
• Bonus: mobile apps
Today’s webinar topics
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• “Crash course” on social tools for finding business, competitive, and industry information
• Strategic and practical approaches
• The main tools, why you’d use them, and what kind of information you’d find there
• Readings and “how-to” slides and screencasts
• You conduct your own research during the workshop
About the workshop
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I have an account in:
• Google +
• I don’t have an account in any of these
Poll
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• Examples: LinkedIn, Facebook, Google +
• What can you find?
– Organizational information
– Employee movement
– Customer information
• Use for:
– Competitive tracking – employees, jobs, news
– Industry buzz
– Tracking strategy
Social networks
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http://plus.google.com
Social networks example: Google +
© Andres Rodriguez - Fotolia 11
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Use to track:
• Organizational pages
• Competitor pages
• Competitor employees
Recap: Google +
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• Examples: Google blog search, Twitter
• What can you find?
– Organization blogs and commentary
– Alternative perspective
– Industry “feeds”
• Use for:
– Company and industry research
– Finding experts
– Industry trend tracking
Blogs and microblogs
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Following
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Listorious: listorious.com
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Use to:
• Find “players” in the market/industry
– Organizations
– Associations
– Publications
• Discover a network
• Keep up on “buzz”
Recap: Twitter
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• Examples: YouTube, iTunes, Flickr – and now Pinterest
• What can you find?
– Interviews
– Event and site photos
– Podcasts
• Use for:
– Competitive research
– Customer insight
– In-depth views of a company’s experts/products
Video, audio, images
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Use to:
• Find official organization videos
• Event coverage
• Interviews
Recap: YouTube
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• Examples: SamePoint, SocialMention
• What can you find?
– Aggregated social activity
– High-level view of social discussion
– Sentiment – kind of
• Use for:
– Quick overview of social activity
– Sentiment
– Search engine for certain social properties
Social search
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Commodities
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Companies
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Use to:
• Find social activity
• Search unique social properties
• Identify positive/negative news
Recap: Social search
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• More depth on the tools we’ve covered
• Additional tools
• Illustration of techniques
• Settings and protecting your information
• Privacy and ethics
• Emerging tools and international perspective
What else does the workshop cover?
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• Asynchronous
• Self-paced with weekly discussions
• “Real-world” focus
• Screencasts
• Current readings
• Final assignment: your research on an organization or industry of your choice
The logistics
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Bonus: Mobile apps
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• Not inherently
• Look for the social components
• The difficulty – getting at the information
Are apps “social?”
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• Layar
Which might be useful?
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• Layar
• Yelp and similar review apps
Which might be useful?
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• Layar
• Yelp and similar review apps
• Unsocial
Which might be useful?
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Q&A
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• Social tools keep evolving – for better or for worse
• Re-discover the standards
• Be creative - try everything
Final thoughts
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• Register for upcoming courses!
– Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons
10% discount for Scott’s April class
(please choose MARWEB as your “student type”)
• See more at http://gslis.simmons.edu/ce
• Contact: Kris Liberman @ [email protected]
Don’t forget! Simmons GSLIS Continuing Education
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Contact and connect with me:
http://www.linkedin.com/in/scottrbrown
http://www.socialinformationgroup.com
@socialinfo
303-834-7553
Scott Brown Social Information Group
Thank you!
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