social. visual
DESCRIPTION
This is SPEAKER SUPPORT for a presentation on social visual communication (which I have delivered at Intuit and at PRSA's Sacramento chapter). It is not intended to stand alone, but I hope it's useful to you anyway. You can listen to the audio of the presentation here: http://holtz.com/blog/content/fir-speakers-and-speeches-shel-holtz-on-social-visual-communication/4207/TRANSCRIPT
Social.Visual.
Shel Holtz@shelholtz
billionphotos will be taken next year
“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment, and we are turning photography into a communication medium.”
-- Robin Kelsey, Harvard photography professor
27,800 photos uploaded to Instagram every minute
• 5 million per day, 575 likes & 81 comments per second
• Engagement 10x Twitter’s
208,000 photos uploaded to Facebook every minute (6 billion/month)
• 20% of daily shared photos• Half of Facebook newsfeeds • Engagement 100-180% better
Pinterest generated the 4th largest amount of web traffic worldwide
outperforms
by a factor of
10
PreviouslyUnusableMoments
News
Marketing
“We believe the consumer is part of [Fashion Week], and that their inclusion is going to grow. The consumer has a voice and say in [our]
brand, they should get special perks even if they can’t attend the show.”-- Uri Minkoff
Does this mean
writing is dead‽
A Social/VisualSchema
Based on “Shaping Organizational Image-Power through Images: Case Histories of Instagram”by Brian J. McNely, University of Kentucky
http://bit.ly/16xm8IH
OrientingHumanizingInteracting
PlacemakingShowcasing
Crowdsourcing
OrientingHumanizingInteracting
PlacemakingShowcasing
Crowdsourcing
OrientingHumanizingInteracting
PlacemakingShowcasing
Crowdsourcing
OrientingHumanizingInteracting
PlacemakingShowcasing
Crowdsourcing
OrientingHumanizingInteracting
PlacemakingShowcasing
Crowdsourcing
OrientingHumanizingInteracting
PlacemakingShowcasing
Crowdsourcing
Infographics
Infoposters
Shel Holtz, [email protected]
@shelholtz415.881.7435