Visual Social Media

Jack Bukin

House Keeping

– Fire Exits– Comfort Breaks– Tea’s and Coffee’s– Questions

Introductions

–What is your name?– How confident are you at using Visual

Social Media?–What do you want to get out of today?

• Background to Visual Social Media• Faces of Visual Social Media• Using Visual Social Media• Benefits of Visual Social Media• How you can use it in your business

What are we going to cover?

What is Visual Social Media?

– Visual Social Media is the sharing of content with others through the use of images and video instead of text.

Why Visual Social Media?

– Engaging– Fun– Simple–Mobile Friendly!– Limitless

90%of information

transmitted to the brain is visual

Visuals are processed 60,000 X faster

In the brain than text

20%

People only remember

of what they read 40%

of people respond better

to visual information

42%of Tumblr posts are photo’s

Photos are liked 2X more than text updates

Videos are shared 12X more than links and text

posts combined700 YouTube videos are shared on Twitter

every minute.

The main providers of Visual Social Media

– Pinterest– Instagram– Vine– Snapchat– Facebook/Twitter

Who does it well?

Jaguar Land Rover

Nordstrom

Who does it well?

Who does it well?

Sony

Nike

Who does it well?

Kindred Rose

Who does it well?

Mobile Only

-Instagram-Snapchat-Vine

Computer + Mobile Friendly

-Pinterest-Facebook/Twitter

Time to have a go!

Pick up an iPad

Snapchat

Pro’s and Con’s of Snapchat

Pro’s- Exclusive one to one with

customers- Great for Contests and Giveaways- Not many other companies are

using it- Simple to use

Con’s- Junk mail potential- May not be worth the time- It leaves no trace

Vine

Pro’s and Con’s of Vine

Pro’s- Ease of use- Focuses on creativity- Extension of reach

Con’s- Restricted time- Platform limitations

Instagram

Pro’s and Con’s of Instagram

Pro’s- Photo editing features- Uses the hashtag feature- No restrictions to content

Con’s- Platform limitations- Ownership of Photo’s

Pinterest

Pro’s and Con’s of Pinterest

Pro’s- It doesn’t have to be just images- A massive driver to websites- Attractive and easy to use

Con’s- Self promotion is not allowed- Difficult to use as your sole Social

Media account

How could Visual Social Media be useful for your business?

- It’s a great way to catch your audiences attention- You can be as creative as you like with it- A great way to promote your products

Any Questions?