social web case study: solving problems for your institution jo alcock evidence base birmingham city...
TRANSCRIPT
Social web case study: solving problems for your
institution
Jo AlcockEvidence Base
Birmingham City University
Introduction
Personal use of social web• Blog at Joeyanne Libraryanne• Tweet as @joeyanne
Institutional use of social web• Keen to introduce social web in workplace• Implemented social web at current and
previous workplaces (University libraries)
About solutions, not tools
Social web shouldn’t be used simply because a tool is available; it should only be used if it meets a need.
Each of my examples follow the same structure:
Engagement
Engaging with usersPresence where our users areFacebook page and Twitter
accountEngage in online conversation with
users
FacebookFacebook page engage in discussions. deliver news and updates about the service, and details of events.
TwitterTwitter account to engage in conversation, share updates, and pass on useful information (through retweeting)
Updates
Communicating news/updates to users
Avenue to communicate efficientlyBlog/RSS feedUsers can choose to subscribe to
updates
BlogsBlog used to deliver updates about the collection or service. Easy way to keep content fresh and deliver news conveniently to end users.
Event promotion
Low awareness of eventsCentral place with details of all
eventsGoogle calendar embedded into
websiteWebsite always up-to-date, easy
for staff to update, users can subscribe
Google CalendarEmbedded into website – easy to use (similar to Outlook for adding events), ability for people to subscribe or add events to their calendar.
The best bit?
Engagemente.g. FB/Twitter
Communicatione.g. Blog/RSS
Event promotione.g. Google Calendar
Website
Many of these solutions can work together
Internal communication
Communication between staff is ad hoc
Collaborative working spaceInternal wiki/intranet (e.g.
Sharepoint)Well informed staff able to work as
a team
SharepointCollaborative working area – shared documents (with version control), calendar, links, announcements and discussions.
Gathering feedback
Would like feedback from usersMonitor reputationRSS and alerting servicesKnow what people are saying,
giving valuable feedback
Monitoring servicesSet up searches to receive alerts when certain keywords are mentioned (such as your organisation).
Thank you for listening
Presentation: http://slideshare.net/joeyanne
Images from Iconfinder
Jo Alcockhttp://www.joeyanne.co.uk
@joeyanne