Mobile und Social Web: Alles nur Marketing ?

Christian Meder, inovex GmbH

Christian Meder

Schwerpunkte open source (free software) Linux Web Java Android CTO@inovex Christian Meder

Warum ? Was ? Wer ? Warum ich ? Wie ? Wann ?

Agenda

Warum ?

„The next generation of leaders and start-ups to emerge will involve mobile, local

and social.“

Was ?

Social Web

• Blogs, Wikis

• Profiles

• Connections

• Status Updates

• Sharing:– Likes, +1– Text– Photos– Videos

• Social Search, Social Browsing, Social Commerce„When your friends aren't Google employees, using your social graph to influence your search results is somewhere between stupid and insane.“

Michael Gray, Graywolf's SEO blog

Mobile Social Web

• Location awareness

• Context awareness (personalized device)

• Mobile mashups

Wer ?

Social Media Marketing

Warum ich ?

Guillermo Garcia-Mont, dribble.com

Intranet Social Web

Consumerization

Wie ?

Facebook

• Connect (2008)

• Graph API (2010)

• OAuth 2.0

• OpenGraph Protocol

• Social Plugins

• Apps auf Canvas

OAuth

OAuth

• Blaine Cook (2006, Twitter)

• offener Standard

• Authorisierung, Freigabe von Services

• 1.0 (2007)

• 2.0 draft v2-25

• nicht rückwärtskompatibel

• Desktop, mobile, web und living room

OpenSocial

• container and API for web apps

• 0.5 (2007, launch)

• Proxy and OAuth

• Google

• 1.0 / 1.1 (2010)

• Shindig

• IBM, SAP, Jive, Atlassian, Liferay, ...

OpenSocial

• 2.0 (2011)

• Activity Streams

• Oauth 2.0

• OpenSearch

• Mobile

• Shindig 3.0 nicht released (trunk)

HTML5

• Geolocation API (GPS)

• Audio API

• WebGL API

• Touch Events API (multi touch)

• Orientation API (accelerometer)

• _no_ Media Capture API (camera)

HTML5

• mobile browser test

• Open source WIP

• Facebook

Web Intents

Web Intents

Wann ?

Jetzt !

Guillermo Garcia-Mont, dribble.com

Jetzt, aber Lücken

Jetzt: Services and APIs

Geduld: Web Intents

Jetzt 1.x: Liferay, Atlassian, Jive, ...Geduld 2.x: Shindig und Rave

Vielen Dank !