social4ce company presentation and credentials
TRANSCRIPT
COMPANY’S PRESENTATION AND CREDENTIALS
| so·cial force | [ attrib. ] your social business accelerator
We are a boutique consulting firm focused on digital business and social media.
We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:
Communication EfficiencyCustomer Experience
Connected EnterpriseCommunity Engagement
We provide services related to:Social Media Marketing | Social Business Consulting
WE LOOK FORWARD TO SERVING YOU
© – CONFIDENTIAL - Company presentation and credentials p. 4
LEAD STRATEGIST & CONSULTANT
Patrick AttallahFounder - CEO
[email protected] linkedin.com/in/patrickattallah @patrickattallah
Patrick is a French/Lebanese social business strategist, social media thought leader and at the heart of a ‘digital’ entrepreneur with +20 years experience in media, marketing and organizational change, having successfully setup, developed and run many telecom and technology-based businesses.
For the last 4 years, Patrick has mainly focused on developing social media business consultancy services in France, Italy and the Middle East (Lebanon and KSA), managing multilingual teams and global accounts such as Carlson Wagonlit Travel, Golden Lady, Honda Europe, France Televisions, Byblos Bank, KSA Ministry of Labor, Nahdi Medical Company and many others.
As an active speaker at social media events, he regularly contribute to sharing on the impact of social (media) technologies on business brands, organizations and customer experience, hence on how becoming a “social business”.
Management Consultancy
Social Data Analytics
Digital Transformation Strategy
Social Business Design
95%
90%
95%
100%
© – CONFIDENTIAL - Company presentation and credentials p. 5
READ OUR STORY
2010HOW IT ALL STARTEDPatrick Attallah was invited as a guest speaker to Arabnet Digital Summit Beirut. During the event, he realized the growing need for social media strategy from companies in different sectors and the need for transforming the data into actions for the businesses to benefit the most. That’s when social4ce got founded.
2011 In September 2011, social4ce organized in Beirut one of the most comprehensive social media events that was happening simultaneously in 10 different cities around the world: Social Media Week.
It was the perfect opportunity to introduce proper social media methods into the businesses with insights and keynotes from international speakers from companies such as Facebook and Google.
This helped the successful launch of social4ce into the Lebanese market.
SOCIAL MEDIA WEEK
2012 social4ce started its operations in Saudi Arabia developing social business services for clients such as The Ministry of Labor, Al Nahdi, Saudi Binladin Group etc.
LAUNCH IN KSA
2013 Two of our clients, Gandour and Silkor, were nominated for the awards.
Gandour’s strategy was set to drive online traffic and activation through their offline campaigns making it one of the top references in integrated marketing.
Silkor’s strategy was to increase sales through Facebook offers, placing 13000 claim in less than 10 days with an ROI that left them with a smile on their faces.
FACEBOOK STUDIO EDGE AWARD NOMINATION
2013 social4ce, part of a team, won the gold MENA Cristal Award for “Web or e-communication - Digital PR - Social Media” category for Dewar’s “Worth Doing” CSR Campaign.
GOLD MENA CRISTAL AWARD
social4ce, also won the Dubai Lynx Award for “Best Use Of Social Media” for Dewar’s “Worth Doing” CSR Campaign.
DUBAI LYNX AWARD
2014 LAUNCH IN DUBAI
IF YOU DON’T START IN THE RIGHT SPOT, YOU ARE GOING
TO LOSE THE GAME BEFORE YOU EVEN GET STARTED.
Mike O’Neil
© – CONFIDENTIAL - Company presentation and credentials p. 13
OUR APPROACH
IN A “CONNECTED WORLD” WE MAKE THE DIFFERENCE WITH THE 4CE
Silos between online and offline don’t exist in the mind of consumers. Brands shouldn’t lose sight of how their offline tactics affect online conversations.
Allowing a company’s stakeholders to connect at many levels and encouraging
a culture of real-time exchange and transparency can help improve business
productivity.
Optimizing touchpoints to provide a better customer experience and engage with customers via social media is key to customer service and satisfaction.
Engaging customers through creative online campaigns, social conversations,
crowdsourcing and user generated content can improve a brand’s image
and help gain business value.
1 3
2 4
Communication Efficiency Connected Enterprise
Customer Experience Community Engagement
© – CONFIDENTIAL - Company presentation and credentials p. 14
THE METHODOLOGY WE FOLLOW
PEOPLE COME FIRST: P.O.S.T
P O S TPEOPLEWho are you trying to reach?
OBJECTIVESWhat do you want to accomplish with them?
STRATEGYWhat is the scope of the social conversation?
TECHNOLOGYWhich social channel or technology will you use?
© – CONFIDENTIAL - Company presentation and credentials p. 15
WHY DO BUSINESS WITH US
CONNECT People with real people
TRANSFORMSocial data into valuable business insights
ADAPTTo the challenges brought by social technologies
WE HELP YOU
HERE IS A TASTE OF WHAT WE DO
© – CONFIDENTIAL - Company presentation and credentials p. 17
SOCIAL MEDIA MARKETING
STRIVING FOR A TWO-WAYS COMMUNICATION WITH THE AUDIENCE
Content Strategies and Branding Community Management• Content evaluation • Cross channel strategy• Information architecture• Content creation and production
• Ongoing community engagement• Social media moderation• Content planning• Measurement and reporting
Bloggers and Influencers Outreach• Online influencers mapping• Bloggers identification• Influencers programs • Events organization and management
Design and Development• Back/Front end development (website, blogs,
social activations, mobile apps)• Quality assurance• User experience evaluation
Social Media Campaigns and Advertising • Creative thinking• Project management• Social media advertising plan• Campaign tracking and reporting
Mobile Marketing Strategies• User experience and development• Mobile advertising• Customized partnerships• Performance and analytics
© – CONFIDENTIAL - Company presentation and credentials p. 18
SOCIAL BUSINESS CONSULTING
GOING BEYOND CREATIVE SOCIAL MEDIA CAMPAIGNS AND CONTENT
Online Reputation Management Social Media Benchmarks• Social conversations audits• Online reputation strategy• Brand monitoring and reporting• Crisis planning and management
• Social media channels analytics• Competitive benchmark and reporting• Latest trends analysis and review (digital,
mobile, social…)
Customer Care and Social CRM Social Media Trainings• Quantitative and qualitative customer
satisfaction analysis • Social customer service process• Social data integration
• Public and private trainings, for community engagement, reputation management, social CRM, social recruitment…
• Customized social media workshops
Employer Branding• Employer’s brand online strategy• Research and advisory services• Social recruitment strategy• Online HR communication strategy
Digital Transformation• Strategic Planning and Change Management • Social Business Design• Workflows and Processes Audits • Social Data Collection & Business Intelligence
WE HELP BRANDS SUCCEED IN THE “SOCIAL” WORLD
© – CONFIDENTIAL - Company presentation and credentials p. 20
NGO
E-Commerce Media & Telecom Construction
FMCG
Automative
Government
Retail
Restaurants & Nightlife
Beauty & Wellness
Travel
Oil & Energy
Healthcare
Banks
