Big Data

Big Decisions Can Drive

Christine Garcia, Growth and Content

How

Big Data is more than a buzzword.

90% of the world’s data was created in the last 2 years.We create 2.5 x 1018 bytes of data per day.

77,610 hours of video on Netflix

4,310 unique

visitors on Amazon

347,222 tweetssent

694 Uber rides

taken

Every minute…

Big data works differently in India.

29% 85%Internet users in India Internet users in the US

Data IntelligenceUsing all possible data for decisions

Data IntelligenceUsing all possible data for decisions

Collecting high-quality data under the

toughest conditions

600+ data sources from 30+ countries, all matched and merged

Intelligent data cleaning with entity recognition,

geocoding, etc.

Visualizations to make a decision obvious in

seconds

FinanceGuide ATM and bank locations through an Economic Well-Being Index

RetailFind the consumers who can afford your product

RetailFind the consumers who are most likely to buy your product

RetailUse POI (point of interest) data to target advertising and retail locations most effectively

PhilanthropicUse data intelligence to improve quality of investments

JournalismUse data to drive better stories

JournalismUse data to drive better stories

GovernanceAnalyze the effectiveness of a scheme or policy

GovernanceTrack schemes eligibility at the household level

GovernanceTrack progress on important schemes and projects through real-time data from the field