socializing memories
TRANSCRIPT
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Socializing Memories:Growing Your Business with
Social Media
Alexandra GebhardtChief Social StrategistInside Media Networks
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What is Social Media?
Technology Powered
Storytelling
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Today’s MemoriesPowered by technology
Stored online via:
Photo Sharing Sites
Blogs
Micro-Blogs (Facebook/Twitter)
Documented by Users at All Age Levels
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A New Communication Tool
Broadcast
Direct Mail
Social Media
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Social Media: So What?Why should I care?Too much Noise!
Privacy?Not enough Time!
Drain on Resources!Not Productive!
How will it help my business?
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The Facts
2/3 of the Global Internet Population Visits Social Networks
~Nielsen, Global Faces & Networked Places, 2009
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The Facts
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The Facts
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The Facts
On October 12, 2009 Flickr Photos Reached 4 Billion
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The Facts
Flickr is not #1...
1. ImageShack = 20 Billion2. Facebook = 15 Billion3. PhotoBucket = 7.2 Billion4. Flickr = 4 Billion
Total World Population= 6.8 Billion
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The Facts
If Facebook werea country it wouldbe the 4th largest
in the world.
1. China 1,341,299,729 2. India 1,171,575,763 3. USA 308,127,6994. Facebook 288,798,840
World Population as of 10/20/09
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The Facts
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The Facts
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Top Social Media Sites
1. Facebook: http://www.facebook.com
2. YouTube: http://www.youtube.com
3. MySpace: http://www.myspace.com
4. Twitter: http://www.twitter.com
5. Flickr: http://www.flickr.com
6. LinkedIn: http://www.linkedin.com
**August 2009 Source: Alexa.com
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Types of Social NetworksBlogs
(WordPress)
Social Bookmarking(Digg/Delicious)
Wikis(Wikipedia)
Video Sharing(YouTube)
Microblogs(Twitter)
Social Networking(Facebook)
Prod/Service Feedback
(Yelp)
Photo Sharing(Flickr)
Chat(AIM/iChat)
Niche Networking
(LinkedIn)
VoIP(Skype)
Music Sharing(Last.FM)
Social Gaming
(XBox 360)
Social Aggregators(FriendFeed)
Virtual Worlds(Second Life)
LiveCasting(UStream)
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How Companies Use Social Media
MARKETING/PR CUSTOMER SERVICE/LOYALTY
SALES/LEAD GENERATION
THOUGHT LEADERSHIP/NETWORKING
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Integrate Social MediaExtend Your Strategy to Include Social Media
Marketing / PR = Facebook & Twitter (Links)
Customer Service = Twitter & Facebook (Feedback)
Lead Generation = LinkedIn (B2B)
Education/Thought Leadership = YouTube (Video)
Advertising = Facebook & Blogs
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You’re Already ThereSurvey your Employees & evaluate your existing networks; Facebook, MySpace, LinkedIn, Twitter, YouTube, AIM, iChat
Do you use the built-in email/messaging features of these services?
Scan your email inbox and websites you frequently visit to note your colleague’s social media presence
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Who Are You?
Google Yourself or your Company
How others see you online
Collect data on key online locations that mention you
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Business or Personal?Are your connections mostly personal or business or both? Should you separate your personal from your business contacts?Protecting your PrivacyKeep existing accounts or start new ones?Leverage assets you already own i.e. email addressesCreate a Corporate Social Media Policy
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Secure Your BrandSetup Your Username/Accounts on Multiple Social ServicesAvoid having others “squat” on your brand or company nameCan be done in one place - visit:
http://friendscall.me/http://knowem.com/http://namechk.com
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Check Usernames
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Start to ListenBegin searching online for conversations, comments, articles about you or your company using Google or top social sitesKey aggregate social search sites include:
http://www.socialmention.com/http://addictomatic.com/http://www.whostalkin.com/http://spy.appspot.com/http://www.samepoint.com/
Take notes of key influencers, websites, blogs who discuss your topic
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Social Search Engines
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Find Your NicheMonitor social search engines to find online social activity
About Your BusinessYour Competitors
Make list of relevant topics, include main and sub-topics
i.e. Photos, Scrapbooking, MemoriesSearch Facebook/LinkedIn Groups to find tips and conversations
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Create Your Social BrandOnce you’ve selected your key social networks and setup a basic account you should take a moment and customize it
Most key social sites allow you to customize your background, add images/logo, select a color scheme, and add the descriptive text**TWITTER TIP: http://mytweetspace.com/
This is time well spent to ensure your brand/image 1) expands into your social networks 2) matches your website
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Create A Fan Page
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Customize Twitter
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Customize Twitter
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Customize YouTube
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Customize YouTube
Customize YouTube layout background in PhotoShop
New YouTube Channel design is modular and allows for static banner graphics
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Social Search / SEOADD SOCIAL LINKS TO YOUR WEBSITE!Use Social Aggregators/Bookmarking including FriendFeed, Digg, StumbleUponJoin Groups, enable RSS/email noticesList yourself and your company in key directories including:
http://www.twellow.com/http://wefollow.com/http://hashtags.org/http://www.twibes.com/
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Maintain Your AccountsSetup key social aggregator accounts to automatically update your content feeds across networksAllows you to update your status in one location and broadcast the message across several social sitesUse a Community Browser such as:
http://seesmic.com/http://www.flock.com/http://www.twhirl.org/
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Single User/Multiple Accounts
http://www.ping.fm/
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Multi User/Multiple Accounts
http://www.hootsuite.com/**Integrates with Ping.FM**
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Build Your Audience
Build your network by using existing email lists
Export your contacts, or use an email extractor program i.e.e3 Software’s Direct Mail
Most social networks allow you to invite contacts by importing contact lists
Create a .txt file with email addresses separated with commas
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Invite Your Friends
Copy and paste email addresses from .TXT file or
Use “Find on other networks” to import from AOL, Yahoo, or GMail
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Invite Your Contacts
Facebook allows you to:
- import contacts
- search email
- find on Facebook
- search by location
- import your AIM
You can create groups and assign privacy to each
Includes phonebook!
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Join the ConversationSocial media can be compared to a “cocktail party” that never ends
You can join in the conversation at anytime, listen to other conversations, or share discussions
Be direct, introduce yourself, don’t spam! Ask for help, help others
Study the popular influencers in your desired target group
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Know Your Network
Once you’ve made connections you can use visualization and other tools to track relationships.http://nexus.ludios.net/
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Be InterestingPost content regularly, text, articles, video, photos, blogs, etc.Participate in group discussionsKeep topics on target with focus of audienceUse browser plug-ins to automate link sharing i.e. HootSuite’s “Hootlet”Share links with commentaryGive credit to others, use #hashtagsRun Contests & Promotions
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Keep ListeningOnce you setup your accounts and establish a baseline continue to monitor activity and progress
Goal is to get qualified, engaged followers & fans, not just a large number of people you may never meet
Use social monitoring and tracking services, third party & on each site
Respond to direct messages
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Questions?“AlexInsideMedia”
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Thank You!