socially influencing ux - design workshop
TRANSCRIPT
SOCIALLY INFLUENCING
UX
SOCIALLY INFLUENCING UX
09:00 OPEN 10:45 – 11:00 COFFEE 12:45 – 13:30 LUNCH 15:15 – 15:30 COFFEE 17:00 CLOSE
INTRO HOMEWORKS
BEHAVIOR CHANGE SOCIALLY INFLUENCING UX
COMPUTER–SUPPORTED INFLUENCE BACKFIRES DESIGNING
PRESENTING TAKEAWAYS NEXT STEPS
MIT Media Lab School of Architecture and Planning
SOCIALLY INFLUENCING UX
ANTI-DISCIPLINARY
SOCIALLY INFLUENCING UX
DEMO OR DIE
SOCIALLY INFLUENCING UX
DEPLOY OR DIE
Persuasive Urban Mobility Dr. Agnis Stibe 12
SOCIALLY INFLUENCING UX
EXPECTATIONS
SOCIALLY INFLUENCING UX
HOMEWORKS
FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP
DO HOMEWORK 2-3 DAYS EARLIER
DOING HOMEWORK LAST MINUTE
UX WORKSHOP PARTICIPANTS
STOP LITTERING / PICK UP TRASH
DO NOT ACT UPON LITTERING
MY NEIGHBOURS
READ IT
DO NOT READ TECHNICAL SPECIFICATION
DEVELOPERS
DO IT MORE OFTEN
RARELY ATTEND HACKATHONS
YOUNG / EXPERIENCED DESIGNERS
BROWSE SUPPORT CENTER INSTEAD
PREFER CONTACTING SUPPORT
NEW USERS
NARROW PARTICIPANTS DISCUSSIONS
PARTICIPATE IN UX DISCUSSIONS
VARIOUS EMPLOYEES
SOCIALLY INFLUENCING UX
BEHAVIOR CHANGE
SELF- CONTAINED
SELF- DRIVEN
JANUARY 1st
h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm
h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm
h"p://www.searchenginepeople.com/blog/persuasive-design.html
UX SATISFACTION USABILITY
ACCESSIBILITY PLEASURE
ATTITUDE
BEHAVIOR
CITY UX
?
PERSUASION SOCIAL INFLUENCE
anac$onofcausingsomeone
todosomethingthroughreasoningorargument
acapacitytohaveaneffecton
thebehaviorofsomeoneinasocialcontext
PERSUASION SOCIAL INFLUENCE
ORIGIN Intention or agenda Presence of other people
DRIVER Reasoning or argument Behavior of surrounding people
IMPACT Controlled and guided Unpredictable and ambient
DIRECTION Push Pull
JOGGING
12JOGGING
374JOGGING
0
UX CHANGE ATTITUDE BEHAVIOR INFLUENCE
FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 53
h"p://inspira4on.goreapparel.com/cycling-to-work/
1202014
€ 30 000 000FROM/VON2010 —
TO/BIS2014
HighlightsRadwege-BauprojekteWichtige Radprojekte, in den Jahren 2010 bis 2014 umgesetzt: 1: Ottakringer Straße, 2: Ring-Rund-Radweg, 3: Radwege rund um den Hauptbahnhof, 4: Landstraßer Gürtel, 5: Zentrum Meidling, 6: Kagraner Platz, 7: fahrradfreundliche Hasnerstraße
Generelle Radverkehrsplanungund StudienAuswahl aus Konzepten und Studien: Radlangstrecken und Lückenschlüsse, befahrbare Haltestellenkaps für RadfahrerInnen, Piktogramme und Pfeile zur Erhöhung der Verkehrssicherheit, Radfahren gegen die Einbahn
1 2
45
6
3
7
Radfahrengegendie Einbahn
+ 16 %
StVO-Novelle umgesetztFahrradstraße: 1.650 mBenutzungspflicht bei Radwegen aufgehoben: 1.970 mBegegnungszonen: 1.200 m
DetailplanungMehr als 600 Einzelmaßnahmen für den (fließenden und ruhenden) Radverkehr pro Jahr, unter breiter interdisziplinärer Beteiligung am Planungs- und Umsetzungsprozess: Dienststellen, Bezirke, Wirtschaftskammer, Polizei etc. (bis zu 30 Beteiligte)
Radfahrnetz
Citybike-Stationen
+ 96 km2010
Budget für die Radinfrastruktur
MillionenEuro
(6 Mio. p.a.)
30
792010
Winterdienst
266 km prioritär geräumte Radwege
Errichtete Radabstellplätze
2010
+ 9.588
27.329 Stück
2014
36.917 Stück
2014 1.270 km
1.174 km
Radinfrastruktur 2010 – 2014
Tempo-30-Zonen in Wien
Befahrbare Haltestellenkaps für
RadfahrerInnen
Radlangstrecken
Piktogrammeund Pfeile
zur Erhöhung der Verkehrs-sicherheit
Radfahrengegen
die Einbahn
Modal Split RadverkehrAnteil des Radverkehrs an den zurückgelegtenWegen der Wienerinnen und Wienern
2010: 1.472 km
2014: 1.657 km
4,6 % 7,1 %
2010
2014
EINBAHN
ausgen.
2010
208.790 m
ausgen.
242.420 mEINBAHN20
14
Impressum: Magistrat der Stadt Wien, Rathaus, A-1082 Wien, www.verkehr.wien.at
ATTITUDE
BEHAVIOR
ENVIRONMENT
h"p://levieva.blogspot.fi/2011/06/social-psychology.html
SOCIALLY INFLUENCING UX
SOCIALLY INFLUENCING SYSTEMS / UX
@ags4
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
@ags4
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
@ags4
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
@ags4
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
@ags4
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
@ags4
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
@ags4
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
CT COMPETITION
SL LEARNING
SC COMPARISON
CR COOPERATION
NI NORMATIVE
SF FACILITATION
RE RECOGNITION
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 81
Thanks: Matthias Wunsch
SENSITIVE READ FEEL SENSORS
SMART CLASSIFY UNDERSTAND BIG DATA
SENSITIVE READ FEEL SENSORS
PERSUASIVE CHANGE CARE
SOCIALLY D INFLUENCING UX
SMART CLASSIFY UNDERSTAND BIG DATA
SENSITIVE READ FEEL SENSORS
UX
14COMPANIES
239EMPLOYEES
29374MILES
SOCIALLY INFLUENCING UX
PRIVACY
THE WHITE MIRROR TOLD THAT IS GOING TO HAPPEN. IT SAID THERE IS NO OTHER WAY. SOMETHING IS ABOUT TO LAND ON THIS PLANET. SOMETHING UNEXPECTEDLY STRONG AND RESILIENT. THE KINGS WONDERED AND COULD NOT BELIEVE THAT. THE KINGS ON THE BRIGHT SIDE OF THE PLANET TRIED TO PULL THEIR HEADS TOGETHER AND FIND A WAY TO PREPARE FOR THE INEVITABLE OCCASION…
h"p://giphy.com/gifs/tetris-zirvjg7inwu2s
88% PEDALED
NOT
PEDALING
33% SAFE
SOCIALLY INFLUENCING UX
COMPUTER–SUPPORTED INFLUENCE
JOGGING
12JOGGING
374JOGGING
0
COMPUTER – MEDIATED (CME)
FACE–TO–FACE (FTF)
COMPUTER – HUMAN (CHU)
COMPUTER – MODERATED (CMO)
INTE
RPE
RSO
NAL
INFL
UEN
CE
Userbehavior
Usercontent
Dynamicdesign
Dynamiccontent
Persuasivedesign
SOCIALLY INFLUENCING UX
ETHICS
POSITIVE OUTCOME
NEGATIVE OUTCOME
INTENDED
UNINTENDED
MAJOR SEVERITY
MINOR SEVERITY
HIGH LIKELIHOOD
LOW LIKELIHOOD
BACKFIRING
DARK PATTERNS
TARGET BEHAVIOR
SURPRISE BEHAVIOR
UX
SOCIALLY INFLUENCING UX
BACKFIRES
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ng
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT Mistailoring
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITYMINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistarge4ng
LOWLIKELIHOOD
HIGHLIKELIHOOD
MINORSEVERITYMAJORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistarge4ngMisdiagnosing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MINORSEVERITYMAJORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistarge4ngMisdiagnosingMisan4cipa4ng
LOWLIKELIHOOD
HIGHLIKELIHOOD
MINORSEVERITYMAJORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistarge4ngMisdiagnosingMisan4cipa4ng
SOCIAL PSYCHOLOGY An4-Modeling
LOWLIKELIHOOD
HIGHLIKELIHOOD
MINORSEVERITYMAJORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistarge4ngMisdiagnosingMisan4cipa4ng
SOCIAL PSYCHOLOGY An4-Modeling
ReverseNorming
LOWLIKELIHOOD
HIGHLIKELIHOOD
MINORSEVERITYMAJORSEVERITY
MINOR SEVERITY
MAJOR SEVERITY
LOW LIKELIHOOD
HIGH LIKELIHOOD
Poor Judgment
Mistailoring Mistargeting
Misdiagnosing Misanticipating
Social Psychology
Anti-Modeling Reverse Norming
Personality Responses
Defiance Arousing Self-Licensing
Fineprint Fallacy
Overemphasizing
Inexperience
Superficializing
Credibility Damage
Self-Discrediting Message Hijacking
SOCIALLY INFLUENCING UX
DESIGNING
SOCIALLY INFLUENCING UX
TITLE PROBLEM
TARGET CHANGE ENVIRONMENT ATTITUDE BEHAVIOR SOCIALLY INFLUENCING FEATURES
UX DESIGN PROPOSALS TECHNOLOGY
CHANNELS ETHICS
PRIVACY
Christiana von Hippel
SedentaryBehavior
SURVEY AND DATA UPLOAD
CONFIRM COMMUTING MODE
UNIVERSITY-WIDE LIVE DISPLAYS
SOCIALLY INFLUENCING SYSTEM
competition among schools:modal split per schoolparticipation rate per school
Fernando Granados and Javier Leal
CommuSng
You used 10 gallons of water while washing your dishes
Your sister
only used 6 gallons of water
Liz Voller
WaterConservaSon
TOP EVALUATORS INVOLVED SPECIALLISTS
JĀNIS BĒRZIŅŠ467 564 EUR Saved456 Twitter responsesProject: GAISMAS PILS
MONEY SAVEDISSUES TRACKED
BEST TWITTER RESPONDERS#BIMSAVESMONEY BEST TWITTER RESPONDERS OF THE MONTH
Social influence➢ social learning (good examples)➢ social comparision (work effeciency)➢ competition➢ recognition
Social Comparison
Cooperation
Social Facilitation
Project status on project team side.
Lets the requester team
know what is happening on “the
other side”.
Recognition*
● can be excluded from board if employee wishes so ● facts taken from employee surveys to add a personal touch
A display in each class
mummy picture from: www.marthastewart.com
Most visited places + dynamic rotating reviews
Social influence
aspects SIS principles that we will incorporate:
• Competition• Cooperation • Recognition• Social comparison
SL SC NI SF CR CT RE SUM
Mentor 4
BIM 4
Engage 4
EV 4
Kids 4
1 5 0 1 4 4 5
SOCIALLY INFLUENCING UX
PRESENTING
AUTONOMOUS
UX
421 3 5 6 87
109 11 12 13 14
ARTIFICIAL
UX
SOCIALLY INFLUENCING UX
TAKEAWAYS
SOCIALLY INFLUENCING UX
NEXT STEPS
FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP
cp.media.mit.edu/agnis-stibe
@agsti