Facilitated by Chisa D. Pennix-Brown, MBA

LINKEDIN

Welcome & Agenda

• Please turn phones to silent or vibrate

• Ask questions

• Facilitator & Introductions

• Follow the Facebook page

www.FB.com/LadyBiznessInc

• Join the Email List at

http://eepurl.com/tq3Xj

WHAT IS LINKEDIN?

• The Leader in Business Social Media

• Over 40 Million Members

• Over 170 Industries

GOALS

1. Re-connect

2. Career

3. Answers

2015 TRENDS

• Increase in Mobile Use

• Increase in Tablet Use

• Increase in Hashtags

• Trending Times for Users

7-10 AM & 5:30-9 PM

LINKEDIN COMPONENTS

1. Navigation Bar

2. Side Bars

3. Content Areas

Home Profile Connections Jobs Interests Business Services

LINKEDIN PROFILE

1. Edit Profile

2. Who’s Viewed Your Profile

3. Your Updates

Posts Recent Activity Followers

SKILLS

• Listing your skills gets you 13X More

views than those that do not have skills

listed

• Overall LinkedIn Members add more than

380 Million skills to their profiles

• You can add a total of 50 skills to your

individual profile

RICH MEDIA

• Upload photos or documents to enhance

your posts.

• You can also add video by pasting the

URL in the share box

ENDORSEMENTS

• Give them and you will

get them

• Its important to list your

skills

• List what YOU want to

be know for

RECOMMENDATIONS

• Ask for them from colleagues, clients,

• and bosses.

• Send a request & let them know what job

they are recommending you for

• Send a recommendation first to

encourage the other person to do

one for you!

LINKEDIN CONNECTIONS

1. Import- Google/Yahoo/Outlook/iPhone

2. Export – Microsoft Outlook, Outlook Express, Yahoo!

Mail , Mac OS

Keep In Touch Find Connections Add Alumni

CONTACTS

When you export contacts what do you

do with them?

• LEADS

• SEPARATE

• GRUOUPS

• JOBS

• CONNECTORS

BREAK

INTERESTS

1. Companies

2. Groups

3. Pulse

4. Education

How Many

Groups You

Are In!

Settings

Rankings

Additional

Info

GROUPS

• On average a typical person joins 7 groups

• There are more than 200 conversations

happening every minute

• More than 8,000 groups are created every week

• There are more than 2 MILLION groups

BRANDING

Accurate, Helpful, Consistent

1. Find Your Audience

2. Shape Perception

3. Establish Trust

COMPANY PAGE

• More than 3 MILLION companies

• Company Branding

– Inside looks, Events, Current Information

– Interviews & Employee Information

• Career Opportunities

• Tips & Best Practices

• Fun Facts & Quotes

CONTENT CREATION

SNACKABLE VALUABLETHE

SWEET

SPOT

High Quality/ShareableQuick to Consume

EDITORIAL CALENDAR

• Decide on times and

days to post

• Choose local and

regional happenings

• React to World News

& Culture events

PAGE ANALYTICS

• Use the reporting

provided by LinkedIn

to check dates,

clicks, comments,

shares, followers,

and engagement

SHOWCASE PAGES

Effectively segment your audience.

Provide information that resonates.

Focused content creation.

Content HUB!

REQUEST YOUR ARCHIVE

• Takes 72 hours to receive

• Include all the information

LinkedIn has stored about

you that you can't access in

other ways, including all your

activity and account history,

from who invited you to join,

to the time of your latest login.

SHOW UP &

SHOW OUT

MOMENT!Chisa D. Pennix-Brown, MBA

Follow me @LadyBizness

Recommendations at

LinkedIn.com/in/LadyBiz

Find this Presentation at

www.Slideshare.net/LadyBizness