#socialtvconf presentations - 22/1/13 - james whatley, social media director at ogilvy
DESCRIPTION
James Whatley, Social Media Director at Ogilvy presents the challenge to Social TV and Second Screen experiences thus far - asking whether they are genuinely working?TRANSCRIPT
SOCIAL TV, REALLY?
James Whatley
Senior Associate Director, Social@Ogilvy
Social TV Conference
Jan 22nd 2013
THREE AUDIENCES TODAY
@whatleydude // #SocialTVConf
BROADCASTERS
@whatleydude // #SocialTVConf
AGENCIES
@whatleydude // #SocialTVConf
BRANDS
@whatleydude // #SocialTVConf
BROADCASTERS:
@whatleydude // #SocialTVConf
BROADCASTERS:
IS SOCIAL TV ANY GOOD?
@whatleydude // #SocialTVConf
IT IS NOT GREAT
@whatleydude // #SocialTVConf
REMEMBER THIS?
@whatleydude // #SocialTVConf
LOOK!
TWITTER ON THE TELLY!@whatleydude // #SocialTVConf
IT’S GREAT, RIGHT?
@whatleydude // #SocialTVConf
…RIGHT?@whatleydude // #SocialTVConf
IT’S WRONG
TV IS A ONE WAY MEDIUM@whatleydude // #SocialTVConf
TWITTERWALLS ON THE TV?
@whatleydude // #SocialTVConf
TWITTERWALLS ON THE TV?
WHY DO I CARE?
@whatleydude // #SocialTVConf
IT DOESN’T MAKE SENSE
@whatleydude // #SocialTVConf
AGENCIES:
@whatleydude // #SocialTVConf
AGENCIES:
THINK THINGS THROUGH
@whatleydude // #SocialTVConf
#DRIVETIME
@whatleydude // #SocialTVConf
LOTS OF TWEETS!
@whatleydude // #SocialTVConf
DO SOME ANALYSIS
@whatleydude // #SocialTVConf
@whatleydude // #SocialTVConf
ADD SOME CREATIVE
@whatleydude // #SocialTVConf
A
B
C
D
E
F
G
H
A – STARTB – NIGHTCALLC – THE GIRLD – QUOTEE – LOVEF – ELEVATORG – GRUESOMEH – END
@whatleydude // #SocialTVConf
BUT NOBODY DID IT
@whatleydude // #SocialTVConf
AND FINALLY
@whatleydude // #SocialTVConf
BRANDS:
@whatleydude // #SocialTVConf
BRANDS:
WHAT IS YOUR OBJECTIVE?
SELL. MORE. STUFF.
@whatleydude // #SocialTVConf
@whatleydude // #SocialTVConf
PEOPLE AREN’T LOOKING
AT YOUR ADS ANYMORE
@whatleydude // #SocialTVConf
CHOOSE YOUR OWN
ADVENTURE
@whatleydude // #SocialTVConf
SHAZAM YOUR
ADVERTISING
@whatleydude // #SocialTVConf
SHAZAM YOUR
ADVERTISING
@whatleydude // #SocialTVConf
TV TWITTER WALLS SUCK
@whatleydude // #SocialTVConf
TV TWITTER WALLS SUCK
(WHERE IS THE CONTEXT?)
@whatleydude // #SocialTVConf
THINK IT THROUGH
@whatleydude // #SocialTVConf
THINK IT THROUGH
(MEASURE STUFF)
@whatleydude // #SocialTVConf
THINK IT THROUGH
(MEASURE STUFF)
http://media.twitter.com is your friend
@whatleydude // #SocialTVConf
SET CLEAR OBJECTIVES
@whatleydude // #SocialTVConf
SET CLEAR OBJECTIVES
(AND ACHIEVE SOMETHING)
THANK YOU
@whatleydude // #SocialTVConf
James Whatley
Senior Associate Director, Social@Ogilvy
Social TV Conference
Jan 22nd 2013