BROADCAST INTELLIGENCE

SOCIAL TV

750 Programmes per day

500,000 tweets per day

6 million Twitter users who tweet about UK TV

60% of UK twitter users

TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENT

Twitter is open

- Means we can measure it

- People want to be part of a shared conversation

Twitter is immediate

- Engagement is real time

- Not limited to those in our circle

TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENT

Twitter is open

- Means we can measure it

- People want to be part of a shared conversation

Twitter is immediate

- Engagement is real time

- Not limited to those in our circle

REAL TIME BUZZ MORE VALUABLE THAN BACKGROUND BUZZ

Qualitative data from real time is more interesting

- Able to map real time engagement peaks to event in the show

Realtime engagement more valuable to advertisers

- It’s the real time social audience that is exposed to advertisers

THE COMPLETE PICTURE

Need consistency to be able to gauge a show’s social performance

All the tweets about all the shows

Single onscreen hashtag can generate 10s of thousands tweets

Hashtags trend organically based on what’s happening onscreen

We are able to capture these automatically

#FAGASHBREATH

#FAGASHBREATH

LEADERBOARD

LEADERBOARD

LEADERBOARD

LEADERBOARD

LEADERBOARD

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

INSIGHTS

THE AMAZING DYNAMO - SOCIAL DRIVING TUNE IN

INSIGHTS

INSIGHTS

INSIGHTS

PREDICTIONS FOR 2013

- Social Audience becomes a secondary currency in TV media planning

- Social Media increasingly used to trail major campaigns

- Deeper integration of social into campaigns

- Social used as a springboard to viral

BROADCAST INTELLIGENCE

@secondsync