M.T. Caime Saporito I.T.I. Malignani - Udine

SOCIETINGSOCIETINGA new European way to interpret your A new European way to interpret your

enterpriseenterprise

M.T. Caime Saporito I.T.I. Malignani - Udine

PEOPLE

PLACE

PLAN

PRODUCT

PRICE

PLACE

PROMOTION

PRODUCT

Well, which one is the present and which one is the

past?

M.T. Caime Saporito I.T.I. Malignani - Udine

What you’ve to consider is profit, no matter people! For selling a

product you’ve to take in account revenue, costs and a strong boss, like

ME!

What’s the sense of it actually?

M.T. Caime Saporito I.T.I. Malignani - Udine

In MY big factory people are tools who must produce what I order, without thinking; the only one who knows how to

manage business is ME!

Your way of thinking is

oldfashioned: you care productivity instead workers’

welfare.

M.T. Caime Saporito I.T.I. Malignani - Udine

Have you ever thought that a person who likes his work produces much more and

better than one who hates it?

Oh, , I don’t see what you mean!