society & industry news | rses.org · 2020. media kit rsesjournal.com \\ 2. welcome . to . rses...

$: Society & Industry News | RSES.org · 2020. MEDIA KIT RSESJOURNAL.COM \\ 2. WELCOME . TO . RSES JOURNAL. The official monthly magazine of RSES, the nation’s top source for technical,$
MEDIA KIT

HVACR FOR CONTRACTORS \\ TECHNICIANS \\ FACILITY MANAGERS

PERFORMING CO TESTING

10

Troubleshooting:Why the low condensing temperature?

9How You Should Really Size Geothermal Systems 16Best Practices for Compressor Change-Outs 22

CO TESTINGAre we ready to keep our customers and ourselves safe this winter?

2020 MEDIA KIT RSESJOURNAL.COM \\ 2

WELCOME TO RSES JOURNALThe official monthly magazine of RSES, the nation’s top source for technical, training, business and information for HVACR professionals.

RSES Journal’s mission is to provide authoritative, useful information to RSES Members and the HVACR industry on the installation, maintenance, service and repair of HVACR equipment; new technology; new products; industry trends and issues; business management and customer service; and news about RSES Regional, State and Chapter activities. RSES Journal supports RSES’ mission to provide world-class training and education for its Members and the HVACR industry.

PERFORMING CO TESTING

10

Troubleshooting:Why the low condensing temperature?

9How You Should Really Size Geothermal Systems 16Best Practices for Compressor Change-Outs 22

CO TESTINGAre we ready to keep our customers and ourselves safe this winter?

StaffRSES JOURNAL

1911 Rohlwing Road, Suite A Rolling Meadows, IL 60008-1397

800-297-5660 rsesjournal.com | rses.org

Lori A. SchiavoExecutive Vice President

[email protected]

Bob MaderManaging Editor

[email protected]

Jordan BrandesSenior Editor

[email protected]

Stephanie RosheckCreative Director

[email protected]

AD SALES REPSCasey & Associates

P.O. Box 149Grayslake, IL 60030

847-223-5225

Robert D. Casey [email protected]

Theresa Clendening [email protected]

Jennifer Drevline [email protected]

Susan [email protected]

MISSION STATEMENT

MEDIA KIT

MONTH VALUEADDS

PRODUCTFOCUS EDITORIAL FEATURES BONUS

DISTRIBUTION

JANUARY ISSUE CLOSE: 12/4/19

MATERIALS DUE: 12/6/19

AHR Expo Package IAQ CO2 Systems DOAS Furnace

TroubleshootingProper Brazing

Techniques AHR EXPO

FEBRUARY ISSUE CLOSE: 1/3/20


Tech Solutions Automation Walk-In Coolers &

FreezersRooftop Unit Installation EC Motors Using AR/VR

in Training

MARCH ISSUE CLOSE: 2/5/20


Showcase Shuffle Refrigerants Compressor

Service Air Balancing Installing Multi-Head Mini-Splits

Multimeters, Voltmeters, Ammeters

HVACR EDUCATORS & TRAINERS

CONFERENCE

APRIL ISSUE CLOSE: 3/4/20


Post-AHR Expo Package

Best of the AHR Expo Small Reach-Ins Installing VRF

SystemsCooling Season

StartupProper Evacuation

Techniques

MAY ISSUE CLOSE: 4/1/20


Showcase Shuffle Chillers

HFOs and Replacement Refrigerants

Water-Source Loop Systems

Residential System Sizing

Top Trade Schools

JUNE ISSUE CLOSE: 5/6/20


Tech Solutions Filters Ammonia

SystemsASHRAE Fresh

Air Requirements EC Motors II Refrigerant Manifolds SKILLSUSA

JULYISSUE CLOSE: 6/3/20


Showcase Shuffle

HVAC Cleaners

Servicing Supermarket

Rack Systems

Communicating Controls for

Unitary Equipment

Split System Troubleshooting Thermal Imaging

AUGUSTISSUE CLOSE: 7/8/20


Showcase Shuffle

Hand & Power Tools

R-290 and Other Hydrocarbons Duct Sealing Troubleshooting

Mini-SplitsIoT and HVAC

Controls

SEPTEMBERISSUE CLOSE: 8/5/20


Tech Solutions Interviews

Work Trucks Critically-Charged Systems Fan Walls Heating Season

StartupIndustry

CertificationsATMOSPHERE

AMERICA

OCTOBERISSUE CLOSE: 9/2/20


Company Profile IoT Defrost Systems Troubleshooting

Rooftop Units Hydronics Hand Tools

NOVEMBERISSUE CLOSE: 10/5/20


Showcase Shuffle Boilers Refrigeration

Controls

Hot & Chilled Water Pump

Packages

Geothermal Heat Pumps

Refrigerant Recovery

DECEMBERISSUE CLOSE: 11/4/20


Pre-AHR Expo Package AHR Preview Screw

CompressorsAir Handlers & Fan Coil Units Power Venting Capacitors HARDI ANNUAL

CONFERENCE

*For Detailed Ad Perk descriptions, see Marketing Opportunities page or contact an Ad Sales Rep. ** Editorial topics are subject to change.

EDITORIAL CALENDAR


Unless indicated otherwise, all statistics from the stat pages derived from the 2017 Readership Survey of HVACR Publications conducted by Research USA, Inc.

PURCHASING INVOLVEMENT OF EQUIPMENT %MORE THAN ONE 91%

RESIDENTIAL A/C UNITS 61%

GAS FURNACES 56%

LIGHT-COMMERCIAL A/C UNITS 60%

DUCTLESS SPLIT SYSTEMS A/C 57%

HEAT PUMPS 53%

PACKAGED A/C, GAS-HEATING UNITS 48%

REFRIGERATION SYSTEMS 47%

PACKAGED TERMINAL A/C UNITS 37%

REFRIGERANT RECOVERY/RECYCLING EQUIPMENT 43%

ICE MACHINES 40%

BOILERS 33%

ELECTRIC FURNACES 36%

HUMIDIFIERS 31%

REACH-IN COOLERS/ FREEZERS 34%

CHILLERS 25%

WALK-IN COOLERS/FREEZERS 39%

DEHUMIDIFIERS 27%

HYDRONIC (WET) HEATING SYSTEMS 30%

BUILDING-MANAGEMENT SYSTEMS 23%

COOLING TOWERS 19%

GEOTHERMAL SYSTEMS 19%

AUDIENCE PROFILEPURCHASING INVOLVEMENT OFCOMPONENTS/TOOLS/SUPPLIES %

COMPONENTS/TOOLS/SUPPLIES 97%

HAND TOOLS 76%

REFRIGERANTS 72%

AIR FILTERS 71%

MOTORS 73%

GAUGES 68%

TEMPERATURE CONTROLS/THERMOSTATS 70%

RELAYS/CONTACTORS/STARTERS 65%

BRAZING/SOLDERING TOOLS 72%

POWER TOOLS 64%

COIL CLEANERS 67%

FILTERS/DRIERS 62%

REFRIGERANT CONTROLS 58%

CAPACITORS 69%

COMPRESSORS 64%

FANS/BLOWERS 62%

TEST INSTRUMENTS/ANALYZERS 62%

PIPING 53%

VACUUM PUMPS 60%

COILS 55%

INSULATION 43%

HEAT EXCHANGERS 40%

SHEET METAL 34%

DUCT SEALANTS/ADHESIVES 40%

TRUCKS/VANS 30%

AIR CLEANERS/PURIFIERS 37%

WATER-TREATMENT CHEMICALS 21%

COMPUTER HARDWARE/SOFTWARE 26%

CO MONITORS 24%

CO2 MONITORS 20%

DATA LOGGER 21%


/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / // / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

21.6%$10 MILLION +

12.4% $500,000–

$999,99914.7%$1–$2.5 MILLION

19.0%$2.5–$9.9 MILLION

32.3%UP TO 500,000

AVERAGE REVENUE OF READERS' COMPANIES

twitter.com/rseshq linkedin.com/company/rses/facebook.com/rseshq

READERS WORK ON THE FOLLOWING EQUIPMENT/SYSTEMS

AIR-CONDITIONING 89%

REFRIGERATION 64%

WARM-AIR HEATING 61%

ELECTRICAL 59%

VENTILATION 62%

PIPING 46%

ICE MACHINES 48%

CHILLERS 39%

HYDRONIC (WET) HEATING 42%

REFRIGERATION CONTROL/ENERGY MANAGEMENT 35%

INDOOR AIR QUALITY/ DUCT CLEANING 35%

BUILDING AUTOMATION 38%

SHEET-METAL FABRICATION 25%

GEOTHERMAL 27%

READER RESPONSES TO ADS

Unless indicated otherwise, all statistics from the stat pages derived from the 2017 Readership Survey of HVACR Publications conducted by Research USA, Inc.

INDUSTRY SEGMENT HEATING VENTILATION A/C REFRIGERATION

COMMERCIAL 66% 60% 70% 55%

LIGHT COMMERCIAL 69% 60% 73% 54%

INDUSTRIAL 38% 34% 41% 32%

INSTITUTIONAL 40% 36% 44% 35%

RESIDENTIAL 63% 53% 66% 34%

MORE THAN ONE 88% 80% 93% 71%

92%TAKE ACTION AFTER SEEING AN AD

76%INVOLVED IN PURCHASING

69%USE ADS TO FIND NEW PRODUCTS

VISITED AN ADVERTISER'S

WEBSITE

74%TOOK SOME ACTION

IN RESPONSE TOSEEING AN AD

92%

AUDIENCE PROFILE


31.6%14.6%

13.4%

6.0%

SERVICE TECHNICIANS

INSTRUCTORS/STUDENTS

FACILITY MANAGERS/OPERATIONS/MAINTENANCE

ENGINEERS/SALES

34.4% CONTRACTORS/OTHERS ALLIED TO FIELD

MATERIAL SUBMISSION: Please submit ad materials in a hi-res .pdf format to [email protected]. Material due dates are listed on the editorial calendar. COVER POSITIONS (full pages only): 15% added to earned frequency rate for covers 2 and 4; 10% added to earned rate for cover 3. FREQUENCY DISCOUNTS, COMMISSION, PAYMENTS: All contracts, insertion orders and copy are subject to publisher’s approval. Ads are billed at the one-time rate unless a contract is submitted for a

specific frequency rate/time period. Contracts canceled before completion will be short-rated at the earned rate. Copy and con-tract regulations listed in Standard Rate & Data Service apply.

CANCELLATIONS: Cancellations/order changes must be submitted to the publisher in writing. Publisher accepts no liability for verbal cancellations. Orders for all space are non-cancelable 15 days prior to space-closing date. Orders for cover pages and guaranteed position pages are non-cancelable. Supplied inserts are non-cancelable two months preceding date of issue.

SIZE 1x RATE 3x RATE 6x RATE 12x RATE

COVER SNIPE $1,400 $1,200 $1,000 $800

FULL PAGE $5,232 $4,688 $4,369 $3,901

2/3-PAGE $3,578 $3,383 $3,136 $2,835

1/2-PAGE ISLAND $3,183 $3,047 $2,860 $2,541

1/2-PAGE $3,043 $3,818 $2,652 $2,431

1/3-PAGE $2,461 $2,367 $2,235 $2,091

1/4-PAGE $2,227 $2,142 $2,010 $1,912

*Rates listed are four-color net.

Note: Bleeds are only available for full-page ads. For full-bleed ads, crop marks should not encroach into bleed. Live safety area 1/2" from trim. Bleed dimensions include 5/8" at top and bottom page and 5/8" at sides.

RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensons specified here.

RSES Journal distinguishes itself from other print publications via its peer-reviewed technical articles containing content that can be applied on the jobsite. Our representatives will work with you based on your marketing needs and within your budget to ensure your marketing dollars are used to attain high-quality leads.

PRINT AD SPECS TRIM SIZE: 8 1/8" x 10 7/8" (8.125 x 10.875)

A COVER SNIPE 4" x 3" x 4"

B FULL PAGE (with bleed) 8 3/8" x 11 1/8" (8.375 x 11.125)

C FULL PAGE 7 1/8" x 9 7/8" (7.125 x 9.875)

D 2/3-PAGE VERTICAL 4 5/8" x 9 7/8" (4.625 x 9.875)

E 1/2-PAGE ISLAND 4 5/8" x 7 1/4" (4.625 x 7.25)

F 1/2-PAGE HORIZONTAL 7 1/8" x 4 7/8" (7.125 x 4.875)

G 1/2-PAGE VERTICAL 3 1/2" x 9 7/8" (3.5 x 9.875)

H 1/3-PAGE SQUARE 4 5/8" x 5" (4.625 x 5)

I 1/3-PAGE HORIZONTAL 7 1/8" x 3 1/4" (7.125 x 3.25)

J 1/3-PAGE VERTICAL 2 3/16" x 9 7/8" (2.187 x 9.875)

K 1/4-PAGE 3 1/2" x 4 7/8" (3.5 x 4.875)

qBEST VALUE!

EF

G H

I

D

JK

BA C

PRINT SPECS + RATES

PRINT RATES*


E

DE

H

F

G

H

D C

BB

A

C

GF

Classified ads offer great visibility at a lower rate! All classified ads receive a lead-generating reader service number like our display ads. RSES Journal's creative team will assist on the creation of your ad.

SPECS A 1-COLUMN x 1" (2 1/4" x 1") VERTICAL OR HORIZONTAL

B 1-COLUMN x 2" (2 1/4" x 2") VERTICAL OR HORIZONTAL

C 1-COLUMN x 3" (2 1/4" x 3") VERTICAL OR HORIZONTAL

D 1-COLUMN x 4" (2 1/4" x 4") VERTICAL OR HORIZONTAL

E 1-COLUMN x 5" (2 1/4" x 5") VERTICAL OR HORIZONTAL

F 2-COLUMN x 1" (4 1/2" x 1") VERTICAL OR HORIZONTAL

G 2-COLUMN x 2" (4 1/2" x 2") VERTICAL OR HORIZONTAL

H 2-COLUMN x 3" (4 1/2" x 3”) VERTICAL OR HORIZONTAL

MATERIAL SUBMISSION: Please submit ad materials in a hi-res .pdf format to [email protected]. Material due dates are listed with the editorial calendar.


CLASSIFIED CONTACTTheresa ClendeningCasey & [email protected]

SIZE 1x RATE 3x RATE 6x RATE 12x RATE

1 COLUMN x 1" $195 $180 $165 $150

1 COLUMN x 2" $295 $280 $265 $250

1 COLUMN x 3" $345 $330 $315 $300

1 COLUMN x 4" $395 $380 $365 $350

1 COLUMN x 5" $445 $430 $415 $400

2 COLUMN x 1" $295 $280 $265 $250

2 COLUMN x 2" $395 $380 $365 $350

2 COLUMN x 3" $545 $530 $515 $500

CLASSIFIEDS SPECS + RATES

qBEST VALUE!

*Rates listed are four-color net.

CLASSIFIEDS RATES*


PLATINUM6x AD IN RSES JOURNAL WITH VALUE ADDS

2x SPONSORED WEBINAR

OR 1X TRAINING CORNER

6x ADS IN YOUR CHOICE OF eNEWSLETTER

6x ADS (468X60) IN eRESPONSE eNEWSLETTER

6x RSESJOURNAL.COM ONLINE BANNER ADS

GOLD6x AD IN RSES JOURNAL WITH VALUE ADDS

1x SPONSORED WEBINAR



SILVER3x AD IN RSES JOURNAL WITH VALUE ADDS



Webinar Sample

Training Corner Sample

PACKAGE PRICINGFULL PAGE $36,800 {SAVINGS = $8,300}

HALF PAGE $29,390 {SAVINGS = $6,890}





INTEGRATED PACKAGES

RSES/RSES Journal plays a key role in helping HVACR industry personnel stay up-to-date in an ever-changing world. We’re offering packages that provide our partners and advertisers with special opportunities to reach an engaged audience. Advertise in the TOP magazine for HVACR professionals!


Display Ad Sample

Package options are based upon availability at time of booking.

Post-AHR Expo

Sample

Company ProfileSample

Tech Solutions Sample

Showcase Shuffle Sample

PRINT VALUE ADDS


AHR EXPO PACKAGES* = $1,500 VALUE-ADDAHR Expo Package—1/3-page ad or larger in this issue qualify for a FREE AHR Expo Product Showcase. This showcase additionally lists your company’s AHR booth number and is distributed at AHR. AVAILABLE: January

Post-AHR Expo Package—A great way to round out the annual AHR Expo is with a review of the show. Advertisers purchasing a 1/3-page ad or larger in the AHR Review issue will also receive a FREE Product Showcase in the issue. AVAILABLE: April

Pre-AHR Expo Package—Get in front of readers’ minds prior to making your appearance at the 2021 AHR Expo. Advertisers purchasing a 1/3-page ad or larger in this issue qualify for a FREE AHR Expo Product Showcase that includes your company’s AHR booth number.

SPECS: Submit a 50-word description, high-res image (1”x1” photo of product), and AHR Booth number. AVAILABLE: December *These AHR Product Showcases will be promoted in our “Solutions” eNewsletter via a banner link.

COMPANY PROFILE = $1,000 VALUE-ADDCompanies purchasing a 1/3-page ad or larger receive a FREE Company Profile in the issue. A prompt to view your print ad is included with the reader service number. Advertisers in this issue qualify for a 50% discount off any size regular-priced ad in RSES’ Annual Conference Program (an additional $500 Value-add).

SPECS: Submit a 50-word company description and high-res, 3" x 3" logo. AVAILABLE: October

TECH SOLUTIONS: $2,700 VALUE-ADD FOR 1-PAGE ADVERTISERS $2,100 FOR 1/2-2/3-PAGE ADVERTISERSFull-page advertisers qualify for a FREE 1/2-page of editorial space in this special section, and 1/2- and 2/3-page ads qualify for a FREE 1/4-page of editorial space. Editorial should incorporate technical information about a product and how it can address problems in the field.

SPECS: Photos should be 3" x 3" and 300-dpi or higher. Submitted text should be at least 200 words for a 1/2-page of editorial space and 100 words for a 1/4-page. AVAILABLE: February, June, September* *September issue will feature staff-written tech interviews.

SHOWCASE SHUFFLE = $1,000 VALUE-ADDThe Showcase Shuffle ad perk allows advertisers purchasing a 1/3-page or larger ad a FREE opportunity to promote their choice of either a product or their website.

SPECS: Submit a 50-word description and hi-res 1" x 1" image of the item being showcased. AVAILABLE: March, May, July, August, November

MATERIAL SUBMISSION: Please submit ad materials in a hi-res .pdf format to [email protected]. Material due dates are listed with the editorial calendar.

RSES is the HVACR training authority for contractors, technicians and facility managers across North America. The products and services of RSES—including its website, webinars, eNewsletters and RSES Journal—play a critical role in helping thousands of HVACR professionals stay up-to-date in an ever-changing industry.

AD RATES*

SPONSORSHIP $10,000 *Rate listed is net.

SPECSCENTER SPREAD: Four-pages of an available issue printed on our heavier cover stock with a “cover” or ad to open the spread and a full-page ad to close it. The two-page feature is written by RSES Journal staff with your guidance.

FULL-PAGE AD: A full-page ad closing the spread (back-page of spread)complete with a lead-generating reader service number. Full page w/bleed = 8.375" x 11.125"; without bleed = 7.125" x 9.875". Magazine trimsize = 8.125" x 10.875".

ARCHIVED: A PDF delivered to you for your company’s website. This PDF will also be posted to our website archives.

PROMOTION: Editorial mentions in our eNewsletters, Toolkit and Solutions, and on social media channels

MAXIMUM VISIBILITY: Exposure to 100% of our print and digital circulations.

MATERIAL SUBMISSION: We prefer a two-month lead time for Interviews and preparation. Ad materials should be submitted to [email protected] and [email protected].


This co-branded, customized, sponsored content delivers youreducation opportunities across the nation into the hands of thosewho need it most.

RSES is the HVACR training authority, the one technicians andothers industry wide depend on to keep their skills and expertiseup to date. This four-page center spread, written and designedexclusively for you by the RSES Journal staff, will showcaseyour company’s training opportunities and programs offeredto the industry in an editorial-like manner. We can help youcustomize information about your company, training andother opportunities in a format readers respond to best.

Sam

ple

Sam

ple

TRAINING CORNER


Nearly half of our RSES Journal readers rely on digital devices to access all things RSES. Put your message at their fingertips when they need it most.

Each month we send an e-blast to our readers to alert them that the latest digital edition is available in order to increase readership of both our content and your advertising message.

Other ideas? Let us know! We would be happy to explore options.

Contact Bob Casey at [email protected].

DIGITAL EDITION


AD SIZES/RATES*

A SPECIAL PAGE: PRESENTATION PAGE $1,700

A SPECIAL PAGE: INTERSTITIAL PAGE $1,200

B VIDEO $1,000

C SLIDE SHOW (for 5 slides) $800

D AUDIO $500

E LIGHTBOX $500

F ANIMATION CONTENT $200

G SPECIAL WEBSITE OR EMAIL LINK $100 *Rates listed are net.

SPECSCreative spec sheets vary greatly and will be provided upon request or purchase. Samples of these and additional Dynamic Edition advertorial opportunities are available.

SPONSORSHIP BENEFITS

TECHNICAL WEBINAR

SPONSORS

MANUFACTURER WEBINAR

SPONSORS

Logo in RSES Journal coverage (includes ads listing webinars)

4 4

Logo/Link on blast invitations (sent three times: save the date,

reminder and final call)4 4

Registration Form Questions (ability to ask registrants

two questions)4 4

Logo on intro and closing slides 4 4

Company name mentioned by moderator at start

and end of webinar4 4

Logo/Link on recorded archive page with media file

4 4

Complete registration/attendee list

4 4

Performance reports 4 4

Ability to invite anyone in their customer base to attend the live webinar

4 4

A .wmv file of the recorded webinar

4

PROGRAM IMPRESSION OPPORTUNITIES**

**Counts are based on a 3-month program put in place prior to sponsored event.

ADVERTISEMENT CIRCULATION IMPRESSIONS

Logo in RSES ad featured in RSES Journal

10,000 x 3 issues (x2 w/pass-along rate) 60,000

Email blast to RSES Members 5,000 x 3 blasts 15,000

Webinar intro page

3–5 minutes while introducing speaker 200

Follow-up emails (thanks for attending/

survey or sorry you couldn’t make it)

400 800

Archive pages (Members-only page) 200 200

AVERAGE POTENTIAL IMPRESSION TOTAL 76,200

RSES Webinar sponsorships will provide your company with quality, hard leads. Our readers report that they are turning to Webinars for training and insight more than ever before. Designed to augment the mainstay RSES training programs, these webinars offer students continuing education hours and feature experts who present targeted, audience- driven topics. The content is free for RSES Members. You can enrich their educational opportunities by sponsoring a webinar. TYPES OF SPONSORSHIPSRSES Technical Series Webinars feature industry experts who present an array of HVACR-related topics. RSES coordinates the speaker and content for this monthly series.

RSES Manufacturer Series Webinars give the sponsor the opportunity to provide presenters, topics and content.*

They are promoted in the same manner to RSES’ Membership base. Sponsors for these webinars get to select the dates for their Webinar. *Presentations have to be technical in nature and non-proprietary.

RATE*

EXCLUSIVE SPONSORSHIP $5,000*Rate listed is net.

MATERIAL SUBMISSION: Materials should be emailed to [email protected] eight weeks prior to scheduled webinar.

WEBINAR SPONSORSHIP


B

C

D

E

D

F

A

RSES Journal offers a dedicated, engaged digital audiencethat is spending more time on our site and relying on mobileand tablet devices to access information they need foreveryday operations. New features, new platforms and newcontent are planned to help meet the growing demand fordigital content.

AD SIZES/RATES* A 160 x 600 SKYSCRAPER $750

B 468 x 60 BANNER $675

C 468 x 60 FOOTER BANNER $500

D 211 x 60 BANNER $475

E 180 x 150 RECTANGLE $475

F 125 x 125 TILE $475*Rate listed is net.

SPECSBANNER AD DIMENSIONS: Files should be sized accordingly:160 x 600, 468 x 60, 211 x 60, 180 x 150, 125 x125 pixels.

ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif. Include URL section should link to.

MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to the first of each month.

RSES Journal reserves the right to resize any incorrectly sized ads/ images to fit the dimensons specified here.

RSES JOURNAL WEBSITE

57%SESSION GROWTH IN A YEAR

33%PAGE VIEW GROWTH IN A YEAR

56%NEW VISITORS PER MONTH


Put your message in front of the RSES/RSES Journal audience with our custom HTML eBlasts.

The newly redesigned templates are delivered to a targeted audience that our research shows is interested in your products and services.

Deliver to us your formatted message and after we blast it out to our members and subscribers, you'll receive rich data you can use to make smart, informed decisions.

RATES*

eBLAST $2,200 *Rate listed is net.

SPECSThe RSES email header and footer is 612 x 725 pixels. HTML files with images embedded in the code are ideal. Please email [email protected] with questions.

EMAIL SUBJECT: A subject line as it should appear in the email notification. We urge you to follow SEO and anti-spam best practices.

HTML: HTML files should include a text version of the HTML for the text-only opt-ins.

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MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to eBlast date. RSES Journal sales representatives will work with you to schedule a date that suits your needs.


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With one of the highest open rates in the industry, RSES Journal's 7,500 subscribers are more likely to catch the latest technical information, case studies and advice that supplement the content we produce in the RSES Journal—all of which is unique from the print edition. You can be sure subscribers see and click your message.

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A 728 x 90 LEADERBOARD $800

B 125 x 125 TILE $550

C 468 x 60 BANNER $625

D 211 x 60 BANNER $400

E SPONSOR MESSAGE (1) $700

F PRODUCT & VIDEO SHOWCASE (UP TO 3) $650*Rates listed are net. SPECSBANNER AD DIMENSIONS: Files should be sized accordingly: 728 x 90, 125 x 125, 211 x 60 and 468 x 60 pixels. Include URL banner should link to. SPONSOR MESSAGE: Sponsors should submit 50 words and a 72-dpi image no larger than 200 x 200 pixels. Include URL banner should link to. ACCEPTED FILE FORMATS: Files should be saved .gif, .png, or .jpg in RGB format. Maximum file size 250 KB. MATERIAL SUBMISSION: Materials should be emailed to [email protected] Material due/launch dates listed below.


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MONTH MATERIALS DUE LAUNCH DATE

JANUARY January 13 January 27

FEBRUARY February 10 February 24

MARCH March 16 March 30

APRIL April 13 April 27

MAY May 11 May 25

JUNE June 15 June 29

JULY July 13 July 27

AUGUST August 17 August 31

SEPTEMBER September 14 September 28

OCTOBER October 12 October 26

NOVEMBER November 16 November 30

DECEMBER December 7 December 21

SOLUTIONS SCHEDULE

SOLUTIONS eNEWSLETTER


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That's an open rate that's hard to beat. HVACR Toolkit offers the latest products, services, and videos available on the market that service technicians, contractors, and facility professionals. It is delivered every two months. Get your products seen in Toolkit, which is distributed to more than 7,500 individuals and boasts a 28% open rate.

AD SIZES/RATES*

A SPONSOR MESSAGE ROW 1 $775

B SPONSOR MESSAGE ROW 2 $725

C SPONSOR MESSAGE ROW 3 $675

D SPONSOR MESSAGE ROW 4 $625

E SPONSOR MESSAGE ROW 5 $575*Rates listed are net.

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MATERIAL SUBMISSION: Materials should be emailed to [email protected] Material due/launch dates listed below.


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Average 28% Open Rate!

TOOLKIT eNEWSLETTER

MONTH MATERIALS DUE LAUNCH DATE

FEBRUARY February 10 February 21

APRIL April 6 April 17

JUNE June 8 June 19

AUGUST August 10 August 21

OCTOBER October 5 October 16

DECEMBER December 7 December 18

TOOLKIT SCHEDULE


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Our eReponse eNewsletter is the electronic reader service card for the monthly print edition.

More than 7,500 readers receive all of the products and services mentioned in them.

You can choose your banner size. Company and product listings are also created for sponsors at the landing page of the electronic reader service card, providing hard-lead opportunities each month.

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A 468 x 60 BANNER $650

B 234 x 60 BANNER $500*Rates listed are net.

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ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif and URL for banner.

MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to the first of each month. The electronic reader service card is typically distributed the second Wednesday of each month, but dates may vary.


L ooking for Hard Leads?

eRESPONSE eNEWSLETTER


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from our September 2019 issue!

Mini-Split Installs are Di� erent

10Troubleshooting:Blowing the Low-Voltage Fuse

Duct Disasters IV: The Solutions

Leak Detectors for CO2

Get Certifi ed, Stand Out

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society & industry news | rses.org · 2020. media kit rsesjournal.com \\ 2. welcome . to . rses...

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