society3 startup event san francisco #viralmarketing

© Copyright S3 Academy 2014 #S3Accel

S3 Accelerator Viral Marketing

#Society3

2 © Copyright S3 Accelerator 2014 Copying or distribution is prohibited

#S3Accel

“Let’s create some buzz” Does that really work?

Creating a buzz is one of the

biggest mysteries to most

marketers

“Viral marketing” is mentioned

million times, only a few master it

Most viral initiatives vanish away

in random noise and die


#S3Accel

The anatomy of viral marketing

Transport mechanism

Your network

Your network’s network

Reproducibility

Content readiness

Infectious

Stickiness

Making people work with it

Having a purpose

Fuel

Ongoing online engagement


#S3Accel

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Asking people

‘help spread the word’

What do you expect they do?

http://society3.com/


#S3Accel

The Problem Society3 is solving Most early adopters are happy

spread the word for you. Now YOU must help them

with a story to share!


#S3Accel

San Francisco, CA + 1 (650) 384-0057



Buzz Technology:

The fastest way to

gain attention

1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!


http://buzz.society3.com/_/system/Appspub/Buzz/


#S3Accel

San Francisco, CA + 1 (650) 384-0057





Buzz Economics


#S3Accel

Buzz vs. conventional adds


#S3Accel

Buzz Long Tail

Just last 30 days


#S3Accel

Community Budget


#S3Accel

5 steps to prep a campaign

1) Create the story

2) Launch the buzz campaign (share the buzz page)

3) Personally engage with your advocates

4) Reach out to key individuals

5) Monitor & Amplify


#S3Accel

Most Common Mistakes

No personal engagement with advocates

The message is written egocentrically

Having no clearly defined target audience

Weak online presence

Unclear benefits

Hoping network propagation is automatically


#S3Accel

San Francisco, CA + 1 (650) 384-0057



Sustainable success!Take advantage from new dynamics:

What’s posted on the web,

Stays on the web Conventional advertising just evaporates



Traction with Blogs, Products, Events

http://www.society3.com/traction-booster/


#S3Accel

San Francisco, CA + 1 (650) 384-0057



Get more

buzz for you



#S3Accel

San Francisco, CA + 1 (650) 384-0057



From

Self Promotion

To

Recommendation



www.society3.com/traction-booster/




#S3Accel

Next steps

1. Individual meeting how that could work for you

2. If you then feel ready to go-to-market, we’ll work

with you individually to prepare what’s needed to

attract your market

3. Go viral as much as good as you can

society3 startup event san francisco #viralmarketing

Business

copyright s3 accelerator

copyright s3 academy

comsociety3 copyright

s3accel traction

s3accel buzz economics

s3accel san francisco

society3 group http

s3accel buzz long tail