Social Media

Why you should care, get involved, and become an expert!

Present by:Candice Szeliga

crszeliga@gmail.comTwitter: trainandeducate

How do I protect myself online?

What is Social Media?Why do I care?How do I get involved?How am I going to monitor it all?

What are we going to learn?

Problem: Posting Phone Number Solution: Google Voice

Google Voice gives you one number for all your phones -- a phone number that is tied to you, not to a device or a location. Use Google Voice to simplify the way you use phones, make using voicemail as easy as email, customize your callers' experience, and more.

All the features are free, except for calls outside the United States or Canada

Online Protection

All information gained because it is publicly available information from phone books, social networks, marketing surveys, real estate listings, business websites, and other public sources.

What can anyone really find out?

Spokeo, Intellus, Peoplefinders

How to check up on yourself and others online….

Why do we love this man?

1. Find highly desired and unadvertised job2. Get noticed for jobs and/or get good

referrals3. Get connected and Build Community4. Help Others and Build Your Brand5. Reconnect with former colleagues

Why you should network?

LinkedIn’s Approach:◦ “A person should only connect to people they

personally know”

LION’s Approach:◦ “Accept invitations from anyone. You never know

who may be able to help you.”

Open or Closed Network?

Fine be closed!

Six Degrees of Seperation

Growth of LinkedIn

Savvy Networkers (est 9 million)Senior Executives (est 8.4 million)Late Adopters (est. 6.6 million)Exploring Options (est. 6.1 million)

So who is using LinkedIn?

What group do we all share?

Questions?

Who wants to be a Twitterer?

Caution… KIP

K eep

I t

P rofessional

http://www.nytimes.com/2010/10/10/jobs/10search.html?_r=1

Write tweets you’d be comfortable having your priest, mother, and children read.

The Secret to Success

YOU ARE IN CONTROL RELAX

There is no secret formula to conquering Twitter beyond writing within the confines of 140 characters.

Make existing professional relationships stronger and more intimate.

I know where Jane’s traveling this week and that Joe’s caught that flu going around. This makes them more human to me and it’s a decent substitute for meeting physically.

How do Professionals use Social Media?

Say you’re trying to find the right code for Powershell but it keeps giving you errors. Tell your Twitter friends and someone might be able to help you. Now, you wouldn’t have emailed all those people to ask and you wouldn’t have instant messaged them either… but a broadcast message to those paying attention is a lightweight non-intrusive way to do it.

Get questions answered.

By paying attention to @ messages, you see who people you’re working with are working with. If the discussion is interesting enough, you might find someone you’d like to follow on Twitter… and eventually work with.

Expand your professional network.

I don’t tweet every time I post something, but sometimes if it’s one I’m especially proud of or one I want quick feedback on, I’ll post a bit.ly to it.

Promote your blog posts

I just looked at my Twitter page and noticed that one of my friends is already trying out the new Thai restaurant. Now I know who to talk to get an opinion on it.

See what people are interested in.

Nobody wants to bother someone when they’re in the middle of an important project, but IM presence indicators aren’t totally reliable. On the other hand, if someone twitters that they’re “searching for something to do” you know it’s a good time to check in with them.

Find out when your colleagues are available for a chat.

Though Twitter’s not ideal for this lacking as it is in temporary groups or any groups at all, I’ve seen it used effectively to bring together conference attendees and conference “watchers” — people who aren’t at the conference but would like to know what’s going on.

#_________ is used to ask panelist questions during a confrence

Create an ad hoc back channel at conferences.

I’m much less dependent on my newsreader now because I hear about cool stuff all day via Twitter. For example:

Starbucks was giving away free coffee Free Ice Cream at Baskin Robbins Fire at Cairo Museum

Learn important news.

Who did Martin Cooper call?

Build Relationships

Customer Service

Direct trafficEvent UpdatesHire People Increase Sales

NetworkQ&APersonal Branding

Share/Read News

IT’S THE FUTURE

Why Use Twitter

The New Look of Twitter

Fill in the info and

click here

UserName ◦ Can only be 15 characters without symbols

Creating A Twitter Bio Limited to 160 characters Use key words Be transparent Use proper Twitter EtiquetteDO NOT USE ALL CAPSDon’t compress/abbreviate words (imaritr) Add your name if needed

Keys to Account setup

Twitter Talk.. All the Other stuff

Timeline

Where in the world are you?

Send it to the Twittersphere

# of characters left

Followers: people who are interested in YOU

Following: YOU are interested in these People or Companies◦ If you tweet with No followers it will go out but not be

found unless specifically searched

Start Following Companies and people and they will begin to follow You. (not guaranteed though)

SOMETIMES YOU NEED TO PROVE YOUR WORTHY OF THEIR ATTENTION

Following!

@windows @Office @Office365 @MSFTnews @CiscoSyste

ms @ciscopress @scriptingguyswife

@regvulture @f5networks @wyse

@riverbed@splunk@Imprivata@ressoftwar

e@AppStore@Samsungtweet

s@google@YouTube@htc@GoogleCod

e@TotalCloud@Dropbox@Square@mashable

Some Companies to Follow

Bad Profile

Good Profile and Why!

Link

Complete BIO

Picture

All my tweets

Twitter Talk

Tweet•Your original thought•Your occupational Articles to share

Retweet (RT)•Someone else's tweets•Another person's find

Direct Message (DM)•an "email" message to another

tweeter•Must be following each other

Publically◦ @(username) .

Example:◦ @PronetCLT thanks for awesome class

EVERYONE CAN SEE THIS…

Privately Use a Direct Message but only if they are following you

You want to say Thank You

A mention is any Twitter update that contains @username in the body of the tweet.

◦ I got the Job!!! So glad @PronetCLT was able to explain the interview process so well, Thanks

MUST HAVE @ Symbol to work properly

Who sees this:◦ Public ◦ on your wall ◦ the mentioned party

Give credit within a Tweet

THESE ARE NOT VISIBLE TO THE TWITTERSPHERE

◦ KEEPING CONTACT WITH WORK TEAM

These messages are private between only the sender and recipient.

Please note: you cannot send a direct message to a user who is not following you.

Direct Messages (DM)

Retweet◦ A Tweet by another user

◦ forwarded to you by someone you follow.

◦ Often used to spread news or share valuable findings on Twitter

Retweet (RT)

• I like the Orginal Tweet and have another comment for it

• I want this person to notice me

• I feel my followers could use this valuable information

• Someone thinks MY information is IMPORTANT

Retweet Retweet

Retweetif i am

Retweeted

The Shady Retweeter Hover over a Tweet Click the retweet link, byline below to right The Tweet will then be forwarded to all of your followers

◦ It works but if people don’t see the symbol your trying to steal the credit

The Golden Retweeter Copy the tweet and username (right click, copy) Return to your HOME page Paste in your timeline At the beginning, type… RT @username …..

◦ This is giving the person the credit for the original tweet but also alerting that person that you saw their work and appreciated it enough to share. Hence, how you will be Golden to others.

RETWEETS (RT)

Tweet (verb)◦ Tweet, Tweeting, Tweeted. The act of posting a message, often

called a "Tweet", on Twitter. Tweet (noun)

◦ A message posted via Twitter containing 140 characters or fewer. Twitter

◦ An information network made up of 140-character messages from all over the world.

Tweeter ◦ An account holder on Twitter who posts and reads Tweets. Also

known as Twitterers. Twitterer

◦ An account holder on Twitter who posts and reads Tweets. Also known as Tweeters

So many Twitts….

I found an awesome article, how do I share it!!!◦ Copy the website address

http://www.charlotteobserver.com/2010/10/02/1732506/push-made-to-provide-internet.html

Go to BIT.LY

Bit.ly will automatically shorten it to… http://bit.ly/9s16Mf but you can customize it if you wish http://bit.ly/freenet4poor

Step 4Sharing… Truly is Caring

Bit.ly

Paste your Link here

Twitter users can organize others into groups, or “lists”. When you click to view a list, you'll see a stream of Tweets from all the users included in that group.◦ You don’t have to follow to be able to list someone◦ Very helpful if your looking in a few different

industries

Twitter List!

This is how you monitor your kids on

Twitter!

Create as many list as you like

Using Twitter in LinkedIn

Connect with your Connections

Twitter Error message

What we cover in Twitter 201!!

TweetDeck

Questions?

Special Thanks to….