we are socil
TRANSCRIPT
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Design By BUNTHOEURN 1
SOCIAL/DIGITALAnd Mobile in Cambodia in 2012
A E U
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FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIL:
WE ARE SOCILA
+88570666741
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OCT2012 CAMBODIA
20%14,953,000TOTAL POPULATION
690,520USERS ON TOP SOCIAL NETWORK
2,466,365INTERNET USERS
19,642,563MOBILE SUBSCRIBERS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
131%
16%
5%
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Design By BUNTHOEURN 4
CURRENT POPULATION OF CAMBODIA:
14,953,000
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CAMBODIA’S POPULATION:
1.7%
ANNUAL GROWTH RATE OF
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64%OFCAMBODIA’SPOPULATION IS UNDERTHE AGE OF 30
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32%OF CAMBODIA’SPOPULATION IS BELOW
THE AGE OF 15( )
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80%OF CAMBODIA’S
POPULATION LIVES INRURAL AREAS
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NUMBER OF INTERNET USERS IN CAMBODIA:
2,466,305
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IN CAMBODIA:
16%
INTERNET PENETRATION
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IN CAMBODIA IN 2012:
2,136,625
NEW INTERNET USERS
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USERS IN CAMBODIA IN 2012:
548%GROWTH IN INTERNET
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IN 2011, THERE WERE
SEVENNEW INTERNET SERVICEPROVIDERS IN CAMBODIA
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HOWEVER, BARELY
1%OF CAMBODIANS OWN ANINTERNET SUBSCRIPTION
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USERS IN CAMBODIA:
690,520
NUMBER OF SOCIAL MEDIA
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CAMBODIA IN THE PAST 6 MONTHS:
41%
GROWTH IN FACEBOOK USERS IN
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( )THAT’S A NEW FACEBOOK USER EVERY 2 MINUTES
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Design By BUNTHOEURN 18
FACEBOOK IN CAMBODIAOCT2012
13-1715%
18-2450%
25-3428%
35-44:4%
45-54:1%
55-64:1%
65+:1%
MALE 61%
FEMALE 39%
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Design By BUNTHOEURN 19
TOP FACEBOOK PAGES IN CAMBODIA
# FACEBOOK PAGE ‘LIKES’
01 LITTLE FASHION 226,963
02 K TOP 65,297
03 SMART MOBILE (CAMBODIA) FAN PAGE 48,657
04 SINGTECH CAMBODIA 44,086
05 VESPA CAMBODIA 16,658
OCT2012
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131% PENETRATION
OF MOBILE SERVICES
CAMBODIA IS ‘MOSTLY MOBILE’
4% PENETRATION OF
FIXED-LINE SERVICES
vs
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IN CAMBODIA IN EARLY 2012:
3,248,000NUMBER OF 3G SUBSCRIBERS
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THAT ACCOUNTS FOR
16.5%OF CAMBODIA’S
MOBILE SUBSCRIBERS
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THAT’S DOUBLE THE SOUTH- EAST ASIAN AVERAGE( )
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Thank you