soft drink report
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Country Report
Soft Drinks in India
Jan 2011
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About this Report
Table of Contents
Segmentation
Statistics Included
Methodology
About this Report
About this Report
This Euromonitor market report provides market trend and market growth analysisof the Soft Drinks industry in India. With this market report, youll be able to explore
in detail the changing shape and potential of the industry. You will now be able to
plan and build strategy on real industry data and projections.
The Soft Drinks in India market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Soft Drinks in India?
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What are the major brands in India?
What potential exists for multinational vs. local soft drinks companies looking to
increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging,
legislation on recyclability, or the amount of plastic in bottles, affected the soft drink
industry?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply
functions
This industry report originates from Passport, our Soft Drinks market research
database.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
Sample Analysis
EXECUTIVE SUMMARY
Commendable growth of soft drinks in India
In 2010, soft drinks registered its highest off-trade value growth rate for the review
period. This growth was helped by high double-digit volume sales growth in most
categories as well as appreciably higher unit prices in 2010. Sports and energy
drinks, bottled water, ready to drink (RTD) tea and fruit/vegetable juice all
maintained bullish growth even as abundant rainfall seemed to halt the spectacular
recovery of carbonates witnessed in 2009.
National brands engage in rebranding strategies to revive sales growth
Several leading soft drinks brands made use of extensive marketing campaigns to
revive fledging volume sales in 2010. Parle Agro rolled out widespread advertising
of its flagship brand Frooti, while Hamdard Laboratories followed nuances of modern
marketing for Rooh Afza. Carbonates brands 7-Up and Coca-Cola also invested in
excessive marketing to achieve higher brand visibility. Pioma Industries
concentrate brand Rasna also shifted product positioning, while continuing to target
its products towards children.
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Carbonates majors maintain dominance of soft drinks
Soft drinks players Coca-Cola and PepsiCo were the leaders in overall soft drinks off-
trade value sales in 2010. Although domestic players, such as Parle Bisleri, Parle
Agro and Dabur, also held notable shares, they remained some distance behind
Coca-Cola or PepsiCo. While Coca-Cola entered two high growth categories in theshape of energy drinks and lemon-flavoured juice drinks in 2010, PepsiCo launched
its carbonates brand Pepsi Max. As the value sales of both of these companies came
primarily from carbonates in 2010, they are expected to experience a reduction in
their share of soft drinks in the forecast period. Domestic players will benefit from
this development as consumers will opt for health-orientated soft drinks.
Supermarkets/hypermarkets recovers as a retail channel
After an indifferent 2009, consumers returned to shop for their grocery needs at
modern retail formats. Emphasis on health and wellness helped drive sales of soft
drinks categories primarily retailed through such channels. These included 100%
juice, sports and energy drinks, and RTD tea. The convenient shopping environment
and promotions offered by supermarkets/hypermarkets attracted consumers to this
channel. As the countrys major retailers plan to expand their footprints over the
forecast period, the channels contribution to soft drinks sales is expected to
increase gradually.
Rosy outlook for soft drinks over the forecast period
Emerging categories of soft drinks, such as bottled water and fruit/vegetable juice,
will have significant influence on soft drinks volume sales in the forecast period,
which will achieve double-digit growth rates. Increasing demand for healthy and
hygienic products is expected to fuel this growth. Increasing penetration in rural
areas will also contribute to considerable sales increments. Sports and energy
drinks, however, will retain its status as the fastest growing soft drinks category as
its popularity will develop among young Indians.
Table of Contents
Table of Contents
Soft Drinks in India - Industry Overview
EXECUTIVE SUMMARY
Commendable growth of soft drinks in India
National brands engage in rebranding strategies to revive sales growth
Carbonates majors maintain dominance of soft drinks
Supermarkets/hypermarkets recovers as a retail channel
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Rosy outlook for soft drinks over the forecast period
KEY TRENDS AND DEVELOPMENTS
Unusual growth of carbonates due to consumer shift to utility-based buying
Eroding boundaries between powder concentrates and RTD formats
New trade association takes shape as soft drinks majors come together
Manufacturers cater to consumer demand for local flavours
Return of the supermarket
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume
2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume
Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth
2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume
2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
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Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth
2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2005-2010
Table 14 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2005-
2010
Table 15 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2005-2010
Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2005-
2010
Table 17 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis
2010
Table 18 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2005-2010
Table 19 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2005-
2010
Table 20 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010
Table 21 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010
Table 22 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010
Table 23 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010
Table 24 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 25 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 26 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 27 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 28 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 29 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 30 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 31 Penetration of Private Label by Category by Value 2005-2010
Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: %
Analysis 2010
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Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2010-2015
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %
Volume Growth 2010-2015
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2010-2015
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2010-2015
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume
2010-2015
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume
Growth 2010-2015
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-
2015
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-
2015
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume
Growth 2010-2015
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2010-2015
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth
2010-2015
Table 45 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-
2015
Table 46 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume
Growth 2010-2015
APPENDIX
Fountain Sales In India
Table 47 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 48 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth
2005-2010
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Table 49 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 50 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth
2005-2010
Table 51 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-
2015
Table 52 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume
Growth 2010-2015
Table 53 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume
2010-2015
Table 54 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume
Growth 2010-2015
DEFINITIONS
Summary 1 Research Sources
Soft Drinks in India - Company Profiles
Coca-Cola India Pvt Ltd - Soft Drinks - India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Coca-Cola India Pvt Ltd: Competitive Position 2010
Dabur India Ltd - Soft Drinks - India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 6 Dabur India Ltd: Production Statistics 2010
COMPETITIVE POSITIONING
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COMPETITIVE POSITIONING
Summary 14 Parle Agro Pvt Ltd: Competitive Position 2010
Parle Bisleri Ltd - Soft Drinks - India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Parle Bisleri Ltd: Competitive Position 2010
PepsiCo India Holdings Pvt Ltd - Soft Drinks - India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 PepsiCo India Holdings Pvt Ltd: Competitive Position 2010
Pioma Industries Ltd - Soft Drinks - India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Pioma Industries Ltd: Competitive Position 2010
Asian Speciality Drinks in India - Category Analysis
HEADLINES
TRENDS
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Common Asian speciality drink flavours such as water chestnut, sour plum and
barley are entirely absent from the country, while others such as lychee and
coconut drinks have a negligible presence in branded formats. Roadside fruit juice
vendors and kiosks often sell coconut water and sugarcane juice, thus largely
satisfying domestic demand for such products.
COMPETITIVE LANDSCAPE
There were no noteworthy national or regional players offering Asian speciality
drinks in 2010.
PROSPECTS
Asian speciality drinks is unlikely to develop into a major category as others with
similar products such as juice drinks and concentrates, are much more mature and
enjoy consumer loyalty.
Bottled Water in India - Category Analysis
HEADLINES
TRENDS
Leading bottled water brands Bisleri and Kinley underwent major price increments
in 2010 in the face of constantly growing demand and higher production costs. The
unit price hike for the overall industry was also fuelled by the introduction of value-
added water products. Although functional bottled water has still not caught up with
Indian consumers, natural mineral water brands are priced at twice the amount as
regular still bottled water.COMPETITIVE LANDSCAPE
Occupying a 39% share off-trade value sales in 2010, Parle Bisleri was the leading
company while its Bisleri brand was also the leading brand in value sales. PepsiCo
was second via its Aquafina brand capturing a 13% share, while Coca-Cola with its
Kinley brand ranked third with 9%.
PROSPECTS
Bottled water is expected to continue its remarkable double-digit volume growth
shown in the review period. Although natural mineral water is expected to growfaster than regular still bottled water, its volume sales are not expected to increase
substantially in off-trade channels. This trend is rather in line with the review period,
where the on-the-go or home consumer did not intend to pay a premium price every
time for a product as elementary as water. The average unit price of bottled water
is expected to rise gradually in the forecast period as national players such as
Bisleri enter the more margins-driven flavoured bottled water scene.
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CATEGORY DATA
Institutional Bottled Water Sales
Table 55 Off-trade Sales of Bottled Water: Volume 2005-2010
Table 56 Off-trade Sales of Bottled Water: Value 2005-2010
Table 57 Off-trade Sales of Bottled Water: % Volume Growth 2005-2010
Table 58 Off-trade Sales of Bottled Water: % Value Growth 2005-2010
Table 59 Company Shares of Bottled Water by Off-trade Volume 2006-2010
Table 60 Brand Shares of Bottled Water by Off-trade Volume 2007-2010
Table 61 Company Shares of Bottled Water by Off-trade Value 2006-2010
Table 62 Brand Shares of Bottled Water by Off-trade Value 2007-2010
Table 63 Forecast Off-trade Sales of Bottled Water: Volume 2010-2015
Table 64 Forecast Off-trade Sales of Bottled Water: Value 2010-2015
Table 65 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2010-2015
Table 66 Forecast Off-trade Sales of Bottled Water: % Value Growth 2010-2015
Table 67 Sales of Bottled Water to Institutional Channel 2005-2010
Carbonates in India - Category Analysis
HEADLINES
TRENDS
Being the largest soft drinks category throughout the review period, carbonates
underwent many highs and lows over this period. As the category was still only
matched by bottled water in terms of off-trade value sales in 2010, carbonates was
the largest revenue maker for both Coca-Cola and PepsiCo.
COMPETITIVE LANDSCAPE
Coca-Cola remained the outright leader in carbonates in 2010 capturing 59% off-
trade value sales. Comprising a stable that includes the top two brands (Thums Up
and Sprite) in terms of off-trade value sales in 2010, it has an impressive command
of the off-trade market. PepsiCo was the only other mentionable player with a 38%
off-trade value share in 2010. Sprite from Coca-Cola and Mountain Dew from
PepsiCo were the highest growing brands in terms of off-trade value sales in 2010.
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Interestingly, Thums Up registered extremely high growth in 2009 and 2010,
surpassing Pepsi as the leading brand by total volumes in 2010.
PROSPECTS
While influential brands such as Thums Up and Pepsi will continue to grow, cola
carbonates as a whole is expected to slow down significantly in the forecast period.
Lemonade/lime carbonates will grow much faster as they convey a healthier and
updated image of the category. This was increasingly visible through marketing
campaigns in 2010, as 7-Up, Sprite and Limca all received major backing through
advertisements in 2010.
CATEGORY DATA
Table 68 Off-trade Sales of Carbonates by Category: Volume 2005-2010
Table 69 Off-trade Sales of Carbonates by Category: Value 2005-2010
Table 70 Off-trade Sales of Carbonates by Category: % Volume Growth 2005-2010
Table 71 Off-trade Sales of Carbonates by Category: % Value Growth 2005-2010
Table 72 On-trade vs Off-trade Sales of Carbonates: Volume 2005-2010
Table 73 On-trade vs Off-trade Sales of Carbonates: Value 2005-2010
Table 74 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2005-2010
Table 75 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2005-2010
Table 76 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume
Breakdown 2005-2010
Table 77 Leading Flavours for Cola Carbonates: % Volume Breakdown 2005-2010
Table 78 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2005-
2010
Table 79 Company Shares of Carbonates by Off-trade Volume 2006-2010
Table 80 Brand Shares of Carbonates by Off-trade Volume 2007-2010
Table 81 Company Shares of Carbonates by Off-trade Value 2006-2010
Table 82 Brand Shares of Carbonates by Off-trade Value 2007-2010
Table 83 Forecast Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 84 Forecast Off-trade Sales of Carbonates by Category: Value 2010-2015
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Table 85 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth
2010-2015
Table 86 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2010-
2015
Table 87 Low Calorie Carbonates by Subcategory
Concentrates in India - Category Analysis
HEADLINES
TRENDS
Volume growth of concentrates continued to be very low in 2010. As such, leading
players Pioma Industries, Hamdard (Wakf) Laboratories and Hindustan Unilever
Limited (HUL) all upgraded their unit prices to account for much higher input costs.
Almost all brands raised their off-trade unit prices by as much as 10% in 2010.
COMPETITIVE LANDSCAPE
Pioma Industries led concentrates volume and value sales in 2010 as its flagship
brand Rasna maintained its stranglehold on concentrates. With an 82% share of
concentrates off-trade value sales in 2010, the company dominated both liquid
concentrates and powder concentrates. It had the dual-format Rasna Utsav holding
a 72% off-trade value share of liquid concentrates in 2010. Rasna variants 1 ka 2 (2
for 1), Fruitplus and FruitFun dominated powder concentrates by holding a 90% off-
trade value share in 2010. The dominance if Rasna stems from its comprehensive
coverage of the retail scene nationally. Continuous branding and innovation effortsin the review period kept the brand abreast with the latest market developments
and consumer demands.
PROSPECTS
Liquid concentrates is expected to record a small revival in off-trade volume sales
as manufacturers will seek to add product ingredients with additional health and
medicinal benefits. This in turn is expected to appeal to the youthful elements in the
consumer base, while retaining a much lower pricing compared to other soft drinks.
Powder concentrate players adapted to consumer demand by launching products
containing pre-added sugar in the review period, with only water having to be
added by the end user. Such innovations are expected to continue as
manufacturers look to replicate other soft drinks categories due to the much lower
price points on offer to customers. Since Nestl had already made an initial foray
with Nestea iced tea, powder concentrates is expected to grow with flavour
launches similar to other fruit/vegetable juices in the forecast period.
CATEGORY DATA
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Concentrates Conversions
Table 88 Off-trade Sales of Concentrates (as sold) by Category: Volume 2005-2010
Table 89 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth
2005-2010
Table 90 Off-trade Sales of Concentrates (RTD) by Category: Volume 2005-2010
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth
2005-2010
Table 92 Off-trade Sales of Concentrates by Category: Value 2005-2010
Table 93 Off-trade Sales of Concentrates by Category: % Value Growth 2005-2010
Table 94 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2005-
2010
Table 95 Leading Flavours for Powder Concentrates: % Volume Breakdown 2005-
2010
Table 96 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume
2006-2010
Table 97 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-
2010
Table 98 Company Shares of Powder Concentrates (as sold) by Off-trade Volume
2006-2010
Table 99 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-
2010
Table 100 Company Shares of Concentrates (RTD) by Off-trade Volume 2006-2010
Table 101 Brand Shares of Concentrates (RTD) by Off-trade Volume 2007-2010
Table 102 Company Shares of Concentrates by Off-trade Value 2006-2010
Table 103 Brand Shares of Concentrates by Off-trade Value 2007-2010
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume
2010-2015
Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume
Growth 2010-2015
Table 106 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume
2010-2015
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Table 107 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume
Growth 2010-2015
Table 108 Forecast Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 109 Forecast Off-trade Sales of Concentrates by Category: % Value Growth
2010-2015
Table 110 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Fruit/Vegetable Juice in India - Category Analysis
HEADLINES
TRENDS
Already contributing 68% of fruit/vegetable juice off-trade value sales in 2010, juice
drinks was also the fastest growing category in 2010. Lemon-based juice drinks
made their presence felt within one year of introduction. In 2010, the brands
Nimbooz by 7-Up (PepsiCo), Minute Maid Nimbu Fresh (Coca-Cola ) and LMN (Parle
Agro) together accounted for 10% of off-trade value sales of juice drinks. The
homemade nimboo pani centric marketing followed by these players seems to
have worked wonders in introducing the product. This is in spite of tremendous
growth shown by mango-based established brands such as Maaza, Frooti and Slice.
COMPETITIVE LANDSCAPE
The leading company in terms of off-trade value sales in 2010 was Coca-Cola with a
31% share of value sales. It was followed by Parle Agro with 26% and PepsiCo with
21% of sales in 2010. As juice drinks continues to be a driver for both Coca-Cola andPepsiCo, they have seen their share of throat within fruit/vegetable juice rise
dramatically in the review period. Dabur s juice drinks portfolio is yet to provide
serious competition to Coca-Cola and PepsiCo in this category. Parle Agros flagship
brand Frooti also registered slower growth than that of other mango-flavoured juice
drinks in 2010.
PROSPECTS
Constant unit prices for 100% juice and nectars are expected to rise towards the
end of the forecast period. There was a reduction in the same throughout the
review period in order to avoid astronomical unit prices in current terms due to highinflation. However, as consumers accept the health benefits of juices in the forecast
period and inflation rates cool down, national juice manufacturers will be able to
hike constant unit prices without a severe backlash from consumers.
CATEGORY DATA
Table 111 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2005-2010
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Table 112 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2005-2010
Table 113 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth
2005-2010
Table 114 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth
2005-2010
Table 115 Leading Flavours for 100% Juice: % Volume Breakdown 2005-2010
Table 116 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2005-
2010
Table 117 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown
2005-2010
Table 118 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-
trade Value 2010
Table 119 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2005-2010
Table 120 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2006-2010
Table 121 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2010
Table 122 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2006-2010
Table 123 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2010
Table 124 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume
2010-2015
Table 125 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2010-
2015
Table 126 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume
Growth 2010-2015
Table 127 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value
Growth 2010-2015
RTD Coffee in India - Category Analysis
HEADLINES
TRENDS
In terms of organised off-trade distribution channels, there were no major RTD
coffee brands marketed by domestic or international players for hot drinks or soft
drinks in 2010.
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COMPETITIVE LANDSCAPE
In terms of on-trade presence, Nescaf, Bru and Starbucks were the major brands in
2010.
PROSPECTS
RTD coffee is not expected to take-off in the forecast period unless a recognised
brand crosses over to also include an off-trade presence.
RTD Tea in India - Category Analysis
HEADLINES
TRENDS
RTD tea is yet to catch on with the Indian population, as product manufacturers did
not employ any major campaigns to fuel sales in the review period. While on-trade
demand for RTD tea is consistently growing, lack of many branded players and a
significant retail presence has resulted in only a few health-conscious customers
becoming attached to the product.
COMPETITIVE LANDSCAPE
Hindustan Unilever Ltd (HUL) was the largely unchallenged leader in RTD tea in
2010 with an 83% share of off-trade value sales in 2010. Since domestic
manufacturer Zydus Wellness was the only other mentionable player and was
launched as recently as in 2010, HUL continued to dominate the category with its
Lipton Ice Tea product range. HUL started distribution of Lipton ice tea by extending
its international alliance with PepsiCo Inc into India in 2004. Since then, it has notreceived major competition from other national players.
PROSPECTS
RTD tea will expand substantially in the forecast period with the entry of Coca-Cola
into the country. Coca-Cola is expected to collaborate with Nestl in order to
manufacture and market Nestea RTD tea in India. As such, this would give
competition to Lipton Ice Tea, which uses the HUL PepsiCo collaboration in a
similar manner. With almost no consumer awareness about the benefits and
existence of RTD tea in off-trade channels in India, the category has remained
underdeveloped compared to sports and energy drinks. The forecast period will bepeppered with RTD tea-marketing campaigns underlining the health benefits of tea
combined with refreshing nature of soft drinks. Some may also centre on low calorie
content of their products.
CATEGORY DATA
Table 128 Off-trade Sales of RTD Tea by Category: Volume 2005-2010
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Table 129 Off-trade Sales of RTD Tea by Category: Value 2005-2010
Table 130 Off-trade Sales of RTD Tea by Category: % Volume Growth 2005-2010
Table 131 Off-trade Sales of RTD Tea by Category: % Value Growth 2005-2010
Table 132 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2010
Table 133 Company Shares of RTD Tea by Off-trade Volume 2006-2010
Table 134 Brand Shares of RTD Tea by Off-trade Volume 2007-2010
Table 135 Company Shares of RTD Tea by Off-trade Value 2006-2010
Table 136 Brand Shares of RTD Tea by Off-trade Value 2007-2010
Table 137 Forecast Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 138 Forecast Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth
2010-2015
Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2010-
2015
Sports and Energy Drinks in India - Category Analysis
HEADLINES
TRENDS
In 2010, sports drinks was revitalised by the entry of two new products: Glucon D
Isotonic from Heinz and Lucozade from GlaxoSmithKline (GSK). The latter in
particular was proactive in escalating its brand presence and pushing Lucozade
through its distribution network. The high-growth category of energy drinks
continued to attract investments from domestic and international players in 2010.
While Coca-Cola entered the category through Burn, United Spirits introduced
Romanov Red Energy to cater to local demand.
COMPETITIVE LANDSCAPE
Red Bull enjoyed a large lead over its competitors to reach 66% of off-trade value
sales among all sports and energy drinks in 2010. Gatorade landed second spot
capturing 12% of off-trade value sales. For individual categories, Red Bull had an
81% off-trade value share in energy drinks while Gatorade dominated sports drinks
with a 71% share in 2010. Amway XL Energy drink is also catching up with its
energy drinks competitors as it plans to capture a larger share of the retail market
in the forecast period.
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PROSPECTS
Since 2010 registered an infusion of several national players, sports drinks is
expected to grow at a faster pace than energy drinks over the forecast period. With
a CAGR of 41% in terms of off-trade volumes in the period, the category will build
on its relatively small presence in the off-trade. However, total volume growth ofenergy drinks is expected to slow down compared to the review period but will
nevertheless record a seemingly high CAGR of 31% in off-trade volumes over the
forecast period.
CATEGORY DATA
Table 141 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-
2010
Table 142 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-
2010
Table 143 Off-trade Sales of Sports and Energy Drinks by Category: % Volume
Growth 2005-2010
Table 144 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth
2005-2010
Table 145 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown
2005-2010
Table 146 Company Shares of Sports and Energy Drinks by Off-trade Volume 2006-
2010Table 147 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-
2010
Table 148 Company Shares of Sports and Energy Drinks by Off-trade Value 2006-
2010
Table 149 Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010
Table 150 Forecast Off-trade Sales of Sports and Energy Drinks by Category:
Volume 2010-2015
Table 151 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value
2010-2015
Table 152 Forecast Off-trade Sales of Sports and Energy Drinks by Category: %
Volume Growth 2010-2015
Table 153 Forecast Off-trade Sales of Sports and Energy Drinks by Category: %
Value Growth 2010-2015
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Table 154 Still vs Carbonated Energy and Sports Drinks % Off-trade Volume 2005-
2010
Segmentation
Segmentation
This market research report includes the following:
Soft Drinks
Bottled Water
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Carbonates
Cola Carbonates
Regular Cola Carbonates
Standard Regular Cola
Speciality Regular Cola
Low Calorie Cola Carbonates
Standard Low Calorie Cola
Speciality Low Calorie Cola
Non-Cola Carbonates
Lemonade/Lime
Juice-based Lemonade/Lime
Non Juice-based Lemonade/Lime
Mixers
Ginger Ale
Seltzer
Tonic Water
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Other Mixers
Orange Carbonates
Juice-based Orange Carbonates
Non Juice-based Orange Carbonates
Other Non-Cola Carbonates
Concentrates
Liquid Concentrates
Powder Concentrates
Fruit/Vegetable Juice
100% Juice
Frozen 100% Juice
Not from Concentrate 100% Juice
Reconstituted 100% Juice
Juice Drinks (up to 24% Juice)
Asian Juice Drinks
Frozen Juice Drinks
Juice Drinks Excluding Asian
Fruit-Flavoured Drinks (No Juice Content)
Nectars (25-99% Juice)
Frozen Nectars
Unfrozen Nectars
RTD Coffee
RTD Tea
Still RTD Tea
Asian Still RTD Tea
Still RTD Tea Excluding Asian
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Carbonated RTD Tea
Sports and Energy Drinks
Energy Drinks
Sports Drinks
Asian Speciality Drinks
Asian Still RTD Tea
Asian Juice Drinks
Cereal/Pulse-based Drinks
Other Asian Speciality Drinks
Statistics Included
Statistics Included
For each category and subcategory you will receive the following data in Excel
format:
From Passport
Market Sizes
Company Shares
Brand Shares
Distribution
Chilled v Ambient Juices
Flavours
Off-trade vs On-trade
Package Size
Packaging Type
Per Cent Share of Smoothies
Pricing
Products by Ingredient
Products by Ingredient
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Sports vs other functional bottled water
Urban vs Rural
Market size details:
Retail volume
Retail volume % growth
Retail volume per capita
Foodservice volume
Foodservice volume % growth
Foodservice volume per capita
Total volume
Total volume % growth
Total volume per capita
Retail value retail selling price % growth
Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price % growth
Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF,
JPY
Total value retail selling price % growth
Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price real (constant 2008) prices % growth
Retail value retail selling price real (constant 2008) prices local currency, USD, EUR,
GBP, CHF, JPY
Retail value retail selling price real (constant 2008) prices per capita local currency,
USD, EUR, GBP, CHF, JPY
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Foodservice value retail selling price real (constant 2008) prices % growth
Foodservice value retail selling price real (constant 2008) prices local currency,
USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price real (constant 2008) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Total value retail selling price real (constant 2008) prices % growth
Total value retail selling price real (constant 2008) prices local currency, USD, EUR,
GBP, CHF, JPY
Total value retail selling price real (constant 2008) prices per capita local currency,
USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price % growth
Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price per capita local currency, USD, EUR, GBP,
CHF, JPY
Foodservice value manufacturer selling price % growth
Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF,
JPY
Foodservice value manufacturer selling price per capita local currency, USD, EUR,
GBP, CHF, JPY
Total value manufacturer selling price % growth
Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price per capita local currency, USD, EUR, GBP,
CHF, JPY
Retail value manufacturer selling price real (constant 2008) prices % growth
Retail value manufacturer selling price real (constant 2008) prices local currency,
USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price real (constant 2008) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Foodservice value manufacturer selling price real (constant 2008) prices % growth
Foodservice value manufacturer selling price real (constant 2008) prices local
currency, USD, EUR, GBP, CHF, JPY
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Foodservice value manufacturer selling price real (constant 2008) prices per capita
local currency, USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price real (constant 2008) prices % growth
Total value manufacturer selling price real (constant 2008) prices local currency,
USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price real (constant 2008) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price excl powder % growth
Retail value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price excl powder per capita local currency, USD, EUR,
GBP, CHF, JPY
Foodservice value retail selling price excl powder % growth
Foodservice value retail selling price excl powder local currency, USD, EUR, GBP,
CHF, JPY
Foodservice value retail selling price excl powder per capita local currency, USD,
EUR, GBP, CHF, JPY
Total value retail selling price excl powder % growth
Total value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
Total value retail selling price excl powder per capita local currency, USD, EUR, GBP,
CHF, JPY
Retail value manufacturer selling price excl powder % growth
Retail value manufacturer selling price excl powder local currency, USD, EUR, GBP,
CHF, JPY
Retail value manufacturer selling price excl powder per capita local currency, USD,
EUR, GBP, CHF, JPY
Foodservice value manufacturer selling price excl powder % growth
Foodservice value manufacturer selling price excl powder local currency, USD, EUR,
GBP, CHF, JPY
Foodservice value manufacturer selling price excl powder per capita local currency,
USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price excl powder % growth
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Total value manufacturer selling price excl powder local currency, USD, EUR, GBP,
CHF, JPY
Total value manufacturer selling price excl powder per capita local currency, USD,
EUR, GBP, CHF, JPY
Retail rtd volume
Retail rtd volume % growth
Retail rtd volume per capita
Foodservice rtd volume
Foodservice rtd volume % growth
Foodservice rtd volume per capita
Total rtd volume
Total rtd volume % growth
Total rtd volume per capita
Fountain on-trade volume through c-store
Fountain on-trade volume through c-store % growth
Fountain on-trade volume through c-store per capita
Fountain on-trade volume through foodservice
Fountain on-trade volume through foodservice % growth
Fountain on-trade volume through foodservice per capita
Total fountain on-trade volume
Total fountain on-trade volume % growth
Total fountain on-trade volume per capita
Foodservice value manufacturer selling price excl powder real (constant 2008)
prices % growth
Foodservice value manufacturer selling price excl powder real (constant 2008)
prices local currency, USD, EUR, GBP, CHF, JPY
Foodservice value manufacturer selling price excl powder real (constant 2008)
prices per capita local currency, USD, EUR, GBP, CHF, JPY
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Total value retail selling price excl powder real (constant 2008) prices % growth
Total value retail selling price excl powder real (constant 2008) prices local
currency, USD, EUR, GBP, CHF, JPY
Total value retail selling price excl powder real (constant 2008) prices per capita
local currency, USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price excl powder real (constant 2008) prices %
growth
Total value manufacturer selling price excl powder real (constant 2008) prices local
currency, USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price excl powder real (constant 2008) prices per
capita local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price excl powder real (constant 2008) prices % growth
Retail value retail selling price excl powder real (constant 2008) prices local
currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price excl powder real (constant 2008) prices per capita
local currency, USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price excl powder real (constant 2008) prices %
growth
Foodservice value retail selling price excl powder real (constant 2008) prices local
currency, USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price excl powder real (constant 2008) prices per
capita local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price excl powder real (constant 2008) prices %
growth
Retail value manufacturer selling price excl powder real (constant 2008) prices local
currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price excl powder real (constant 2008) prices per
capita local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price nominal (current) prices % growth
Retail value retail selling price nominal (current) prices local currency, USD, EUR,
GBP, CHF, JPY
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Retail value retail selling price nominal (current) prices per capita local currency,
USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price nominal (current) prices % growth
Foodservice value retail selling price nominal (current) prices local currency, USD,
EUR, GBP, CHF, JPY
Foodservice value retail selling price nominal (current) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Total value retail selling price nominal (current) prices % growth
Total value retail selling price nominal (current) prices local currency, USD, EUR,
GBP, CHF, JPY
Total value retail selling price nominal (current) prices per capita local currency,
USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price nominal (current) prices % growth
Retail value manufacturer selling price nominal (current) prices local currency, USD,
EUR, GBP, CHF, JPY
Retail value manufacturer selling price nominal (current) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Foodservice value manufacturer selling price nominal (current) prices % growth
Foodservice value manufacturer selling price nominal (current) prices localcurrency, USD, EUR, GBP, CHF, JPY
Foodservice value manufacturer selling price nominal (current) prices per capita
local currency, USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price nominal (current) prices % growth
Total value manufacturer selling price nominal (current) prices local currency, USD,
EUR, GBP, CHF, JPY
Total value manufacturer selling price nominal (current) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price excl powder nominal (current) prices % growth
Retail value retail selling price excl powder nominal (current) prices local currency,
USD, EUR, GBP, CHF, JPY
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Retail value retail selling price excl powder nominal (current) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price excl powder nominal (current) prices % growth
Foodservice value retail selling price excl powder nominal (current) prices local
currency, USD, EUR, GBP, CHF, JPY
Foodservice value retail selling price excl powder nominal (current) prices per capita
local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price excl powder nominal (current) prices %
growth
Retail value manufacturer selling price excl powder nominal (current) prices local
currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price excl powder nominal (current) prices percapita local currency, USD, EUR, GBP, CHF, JPY
Foodservice value manufacturer selling price excl powder nominal (current) prices
% growth
Foodservice value manufacturer selling price excl powder nominal (current) prices
local currency, USD, EUR, GBP, CHF, JPY
Foodservice value manufacturer selling price excl powder nominal (current) prices
per capita local currency, USD, EUR, GBP, CHF, JPY
Total value retail selling price excl powder nominal (current) prices % growth
Total value retail selling price excl powder nominal (current) prices local currency,
USD, EUR, GBP, CHF, JPY
Total value retail selling price excl powder nominal (current) prices per capita local
currency, USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price excl powder nominal (current) prices %
growth
Total value manufacturer selling price excl powder nominal (current) prices local
currency, USD, EUR, GBP, CHF, JPY
Total value manufacturer selling price excl powder nominal (current) prices per
capita local currency, USD, EUR, GBP, CHF, JPY
Methodology
Methodology
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Global insight and local knowledge
With 40 years experience of developed and emerging markets, Euromonitor
Internationals research method is built on a unique combination of specialist
industry knowledge and in-country research expertise.
This approach is what enables us to achieve our goal of building a market
consensus view of size, shape and trends across the full distribution universe of
each category. We factor in whichever channels are relevant, from large-scale
grocery to direct sellers, from discount stores to local mom-and-pop outlets.
Industry specialists
Each industry we cover is managed by an Industry Manager and team of Industry
Analysts who research and report on their specialist categories all year round.
Our collaborative approach to research means that these industry teams are in
constant dialogue with industry players and opinion formers. The planning of ourresearch programmes reflects latest market trends and industry events. In
completing each update project, this provides invaluable input to the testing, review
and finalisation of our data.
The specialist in-house teams bring together findings from all stages of the annual
research process. They work closely with in-country analysts, assess and challenge
data and exercise final editorial control over the publication of new data and
analysis.
Country and regional analysts
Our in-country analyst network is managed by country and regional analysts in our
offices around the world. Working closely with each in-country team, the regional
research management team ensures that all country researchers are well schooled
in best practices, from the information collected in store checks, to the dialogue we
build in trade surveys. Our country analysts ensure that national reports explain the
data trends and provide clear insights into the local markets dynamics.
In-country research network
To deliver fresh insights every year in countries all around the world, we believe the
strongest approach is to use analysts on the ground. They bring fluency in local
language, physical proximity to the best sources, an ability to engage directly with
local industry contacts, and an awareness of how the products and services we
study are advertised, sold and consumed. These are essential parts of our ability to
report incisively on these markets.
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Our research methods
Each Euromonitor International industry report is based on a core set of research
techniques:
Desk research
With industry events, corporate activity, trends and new product introductions
tracked year round by our industry team, desk research provides a starting point for
the in-country research programme. Our in-country researchers will access the
following sources:
National statistics offices governmental and official sources
National and international trade press
National and international trade associations
Industry study groups and other semi-official sources
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Company financials and annual reports
Broker reports
Online databases
The financial, business and mainstream press
Accessing sources is only the first step. The ability to interpret and reconcile often
conflicting information across multiple sources is a key aspect of the added value
we provide.
Store checks
Store checks are an integral part of our methods for product industries. Carried out
on the ground across a relevant mix of channels, the information gained provides
first-hand insights into the products we are researching, specifically:
Place: We track products in all relevant channels, selective and mass, store and
non-store
Product: What are innovations in products, pack sizes and formats?
Price: What are brand price variations across channels, how do private labels prices
compare to those of branded goods?
Promotion: What are marketing and merchandising trends, offers, discounts and tie-
ins?
Findings are cross-referenced with brand share data analysis. The results, combinedwith the findings of desk research, provide a strong basis for identifying key areas
of questioning to take forward into our trade survey.
Trade survey
Interaction with global players at corporate HQ and regional levels is complemented
by unique local data and insights from our in-country trade surveys around the
world. Through the high profile of the Euromonitor International brand, we are able
to talk directly to a wide range of sources and therefore inform our analysis with the
knowledge and opinions of the leading operators in the market.
Trade surveys allow us to:
Fill gaps in available published data per company
Generate a consensus view of the size, structure and strategic direction of the
category
Access year-in-progress data where published sources are out of date
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Evaluate the experts views on current trends and market developments
In building our composite industry view, we engage with a variety of personnel in
key players at all points of the supply chain: materials suppliers, manufacturers,
distributors, retailers and service operators. We also interview desk research
sources: industry associations; study groups; and third party observers from thetrade and financial press.
Our objective is to engage in conversation with trade sources in which we exchange
ideas and views on the industry, sharing our work-in-progress findings on
supply/demand dynamics and potential. This dialogue enhances both parties
understanding of the local market. The scope and reach of our trade survey also
serves to eliminate bias (intentional and unintentional) from any single source.
Company analysis
At a global level, our company research combines our mix of industry interaction
and use of secondary sources such as annual accounts, broker reports, financialpress and databases. From a data perspective, the aim is to build top-down
estimates of major players total global and regional sales.
At a country level, in line with local reporting requirements, we access annual
accounts, national-specific company databases and local company websites. These
are all invaluable sources as we build a view of each domestic players size and
position within very specific categories of the industry.
Forecasts
Data projections and future performance analysis are key elements of EuromonitorInternationals market intelligence. Working with historic trends of 15 years or more,
a key aspect of our trade survey is to engage industry insider views of the next five
years. Will volumes maintain their historic trend? Will price increases or falls of
recent years continue, accelerate or slow down? Will increasing demand for one
product cannibalise sales of another?
Forecasts represent many of the essential conclusions we have reached about the
current state of the market, how it works and how it behaves under different macro
and micro conditions. Our written analysis will state the assumptions and the trade
opinion behind whether our predictions are optimistic or pessimistic, so that clients
can use our statistical forecasts with confidence.
Data validation
All data is subjected to an exhaustive review process, at country, regional and
global levels.
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The interpretation and review of sources and data inputs forms a central part of the
collaboration between industry teams and country researchers. Numbers are
delivered to regional and global offices with an audit trail of sources and
calculations to allow for a thorough evaluation of data sense and integrity.
Upon completion of the country review phase, data is then reviewed on acomparative basis at regional and then at a global level. Comparative checks are
carried out on per capita consumption and spending levels, growth rates, patterns
of category and subcategory breakdowns and distribution of sales by channel. Top-
down estimates are reviewed against bottom-up regional and global market and
company sales totals.
Where marked differences are seen between proximate country markets or ones at
similar developmental levels, supplementary research is conducted in the relevant
countries to confirm and/or amend those findings. This process ensures
international comparability across the database, that consistent category and
subcategory definitions have been used and that all data has been correctly tested.We make sure that possible discrepancies between different published sources have
been reconciled and that our interpretation of opinion and expectation from each
countrys trade sources has been applied to form a coherent international pattern.
Market analysis
Another integral part of all our research programmes is that all Euromonitor
International data is accompanied by clear written analysis. From a research
perspective, this explains and substantiates data findings. From a client
perspective, this offers unique insights into local consumption trends, routes to
market, brand preferences, channel dynamics and future trends.
Our country level analysis also provides invaluable input into the ability of our
central industry specialist teams to marry local insights with strategic conclusions
on the direction of the market regionally and globally.
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8/6/2019 Soft Drink Report
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