naturals -garlicky soft drink

8/8/2019 Naturals -Garlicky Soft Drink

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Peo aur Healthy Jeo - Naturals

Presented by-Nutan Kamble - 05

Suraj Singh - 22

Sanjeev Thakur - 19

Merville DSouza - 02

Garlicky


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Large size segment

Presence of many sub segments

Nimus, LMN, Ginger soda, Lime n Lemon, Limca etc.

Small share of households

The total value of sales in this segment in the year 2009 were Rs

10,000 crore

The growth rate of the consumption 22% p.a.

Overview of the Industry


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Sources:

Infoquest, Fruit Juices in India, 2005

Datamonitor SoftDrinks in India to 2010, 2006

Market Scenario


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Product

Brand Name: Naturals

Product : Garlicky

Type: Garlic Flavored soft drink

Size: 200 ml, 250 ml, 500 ml

Packaging: Returnable glass bottles, Tetra pack & Pet bottle

Features: Healthy drink

Quality : ISO Certified (International Organization for Standardization)

Marketing Mix


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Place

Coverage : Mumbai, Pune, Solapur & Nasik

Inventory : Stock

Transport : Trucks, Rickshaws & Mini Tempos

Frequently there will be a chain of intermediaries, each passing the

product down the chain to the next organization, before it finally reachesthe consumer or end-user.

Marketing Mix

Contd


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Marketing Mix Each of the elements in these chains will have their own specific needs,

which the producer will take into account, along with those of the all-important end-user

C & F

Distributors

Retailers


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Promotions

Marketing Mix

Advertisement

1. Newspaper

2. Television Ads

3. Radio Ads

4. Banners and Hoardings

Budget (in Rs.)

60,000

3,00,000

1,70,000

3,00,000

---------------8,30,000

Contd


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Sales Promotions

Marketing Mix

Sales Promotion

1.Gifts and Prizes

2.Contests

3.Samples

Budget (in Rs.)

2,50,000

2,00,000

3,00,000

---------------

7,50,000


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Merchandising Assets

Items are as follows:

1. Fridges

2. Natural Stands

3. Display bottles / Posters

The above things to the retailers to use them in promoting companies

brands and products.

U

se of Internet

Marketing Mix


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Target Group

Catered to all Age group

Within Maharashtra

Deep appeal to teenagers

Who is the Target

Audience?


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SWOT Analysis of Soft DrinksSWOT Analysis of Soft DrinksWeaknesses

No brand Image

New Players in the market

Strength

Unique flavorHealthy Drink

Opportunities

Low Price

New market in developing

country

Threats

Competition

Fashion trend(Brand

Councious)


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THANK Y O UTHANK Y O U

naturals -garlicky soft drink

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