S O F T U A L DE V E L O P M E N T S D E S I G N T E A M

D DARE TO BE DIFFERENT

Our design team is made up of ten, eccentric and fun going dedicated team of professionals. All of them have been trained in art, design, graphic design, and branding techniques. Apart from the standard training and experience, all our members have been also given training in marketing, specifically design for marketing oriented tasks. Our team does not just design but they design with a purpose, the purpose being to get more customers, to make more revenue. The statement that a picture paints a thousand words still stands to this day, if not even more important this day when people are busy going through the rat race, They do not have time to read limitless amount of text. A good design can get yoru system, product,

can get your system, product, website or company’s message across without saying a single word. Experienced. Our team has worked on several project over the past 5 years from very small projects to large corporate branding projects. Our flagship clients are Siemens, Sony Ericsson and RICOH and HP amongst the biggest. Recognised. Softual Developments’ design team have been recognized for their work several times and have been awarded several awards over the past 5 years. One of the most prestigious award being the International IAMWD award for excellence in design content and creativity in 2005.

C CORPORATE BRANDING

S T A N D O U T F R O M T H E C R O W D

We help clients manage their brand strategies in the face of corporate change. The

Brand Architects have already assisted many companies undergoing rebranding or

restructuring following a merge, acquisition or consolidation, small SMEs in need of a

fast to market identity, or companies seeking to reposition themselves for sustainable

growth and competitive advantage.

By combining the skills sets of our small team of expert designers, strategists, project

managers and analysts within our unique process framework, we help our clients

develop powerful corporate brands.

Our corporate branding skills help organisations

• Define what they stand for in their marketplace

• Create a unique and memorable brand name

• Bring the brand to life by visual communications and brand building programs

• Manage the brand by advising on future strategy and issuing identity guidelines

O OUR SPECIALITY…

Although our design team is trained and experienced on several media from print to TV and cinema, we specialize in design for the internet. We believe that the web is the core of all our systems and the advantages of a good web enabled marketing strategy is obvious to all nowadays. But, although marketing is an excellent way to analyse and promote your services, it is usually what the designer can do with your marketing strategy that really sets a company aside. Here at Softual we don’t do WEB DESIGN, we do Design for Web, which is very different. Web Design has an ever pending taboo of something which can be done without expertise and without specific knowledge; if you can use Photoshop or nay other graphical package than automatically you become a web designer. This couldn’t be farther from the truth. A very good designer must have a mix of actual technical capabilities, Creativity, Design and most importantly a marketing perspective. The competition on the web for the best GUI, or the best Design, and what actually is good design is ever increasing. Don’t gamble with your project. Put it in Safe, Reliable and Experienced hands. We will design the perfect revenue generator for your type of industry, your market and your audience.

Marketing Oriented

Wed Design

Graphical User

Interfaces

Communication

Interfaces

Online Shops

Community Websites

Our most prestigious awards.

D DON’T GAMBLE WITH YOUR IMAGE Experienced Reliable Safe Secure Do not gamble with your design. We at softual know from experience that the

perfect system without skills and time invested in the actual design is flawed form the start and will never realize its potential. We at Softual are reliable, our expertise are amongst the best in the world and business done with Softual is safe, cost-effective and secure.

W WE NEVER KEEP YOU IN THE DARK.

communication is the key to a successful project

Communication is the key to a successful project and here at Softual we make communication one of the top priorities. Our methodologies, legal paperwork, contract and agreements all include an emphasis on communication. We never leave our clients in the dark about what’s happening whilst keeping a balance of working on our own steam. Our telecommunication and communications infrastructure is state-of-the-art and Softual has invested heavily to have the best modes of communication. From normal communication channels to private servers, video conferencing & video conferencing, we will become an extension of your team. Instant messengers are not seen as a waste of time at Softual; on the contrary every machine is equipped with MSN

Personal Project Coordinator

Video Conferencing

Virtual Meetings

Multi-Channel Communication

Private Servers

Conferencing this ensures that our client can speak to individual designers, as well as project managers if the clients wishes to. At Softual, each project gets a personal project coordinator, the work of the project coordinator is to handle all communication fo the project and keep the client informed at all times. If this is not enough, our web based private servers, ensure that you are aware of what’s going on whenever you feel the need. Just access your project area through a normal web browser and you see your work taking shape. This also ensures that we get client input during the project. They say that a well-informed client is a happy client, and we truly believe that is the case hence our endeavor to keep the client informed at all times.

S SOME OF OUR CLIENTS

our clients are our best advocates

“Softual’s design team have made a brilliant job, we had to decide if to run with our usual design house in New York, but since it was web based, we decided to work with Softual all the way and it was a very good decision”

Sony Ericsson

“The design team although sometimes kept in the dark by Softual has extreme potential on its own, as well as part of the e-business projects the company develop. Our Site has been awarded the Internet Tiny Award thanks to Softual’s Design Team”

World Local Office

“Such a small team, such great creativity and designing skills. We will certainly use Softual’s design services in the future”

BCS

“The team (Softual’s Design team) have developed a marketing oriented site that has increasing our traffic and our user stay, what more can you ask from a team of designers?”

RICOH

ABOUT SOFTUAL DEVELOPMENTS

Making business move faster….

w w w . s o f t u a l . c o m | w w w . s o f t u a l . c a

Softual Developments, 43, Valley Road, Birkirkara. BKR 010, Malta, Europe. T: +00356 21 821 488 F: +00356 21 827 488

Softual Developments, 1280, Suite 417, Finch Avenue West, M3J 3K6. ON, Toronto. Canada T: +001 416 663 3477 F: +001 416 663 4173

Our Major aim is to make business run smoother and faster by developing affordable e-business solutions, making our clients more streamlined and efficient, offering a better way to success. This is enhanced by our on time delivery of services. We guarantee deadlines and we believe that only by implementing the latest technology can we ensure the well-being of business and society.