SOFTWARE AS MATERIAL

E N T E R P R I S E U X C O N F E R E N C EJ U N E 8 , 2 0 1 6@ G P E T R O F F

things are good…

we are more important then ever!

but…

emergentMACHI

NELEARNI

NGIOT SECURI

TYEDGE

COMPUTE

BLOCKCHAIN

emergentMACHI

NELEARNI

NGIOT SECURI

TYEDGE

COMPUTE

BLOCKCHAIN

Go Board Game was cracked last October…AI advancement is blistering fast

emergentMACHI

NELEARNI

NGIOT SECURI

TYEDGE

COMPUTE

BLOCKCHAIN

Internet of Things is now here50 Billion devices each w/ an url

emergentMACHI

NELEARNI

NGIOT SECURI

TYEDGE

COMPUTE

BLOCKCHAIN

Secure Networks will be preferredHumans largest source of issues

emergentMACHI

NELEARNI

NGIOT SECURI

TYEDGE

COMPUTE

BLOCKCHAIN

Why not put 100 cores on the edge?Locale will have agency

emergentMACHI

NELEARNI

NGIOT SECURI

TYEDGE

COMPUTE

BLOCKCHAIN

Communal connectivityDisrupting to FinService

disruptive platformsFIN SERVICES LOGISTICS HOUSING

COMPUTING INFRASTRUCTURE

PLATFORMS MICROSERVICES OUTCOMES

EXPERIENCE AS A SERVICE

INFRASTRUCTURE AS A SERVICE

BUSINESS MODEL AS A SERVICE

SOFTWARE AS A SERVICE

PLATFORM AS A SERVICE

the new tech stack

UI TOOLKITS

REFERENCE APPLICATIONSCHUNKS OF

FUNCTIONALITY

BUILDING BLOCKS

SUBSCRIPTION/SHARE ECONOMY

NEW WAY TO

BUILD

PLATFORMS MICROSERVICES OUTCOMES

EXPERIENCE AS A SERVICE

INFRASTRUCTURE AS A SERVICE

BUSINESS MODEL AS A SERVICE

SOFTWARE AS A SERVICE

PLATFORM AS A SERVICE

the new tech stack

UI TOOLKITS

REFERENCE APPLICATIONSCHUNKS OF

FUNCTIONALITY

BUILDING BLOCKS

SUBSCRIPTION/SHARE ECONOMY

NEW WAY TO

BUILD

PLATFORMS MICROSERVICES OUTCOMES

EXPERIENCE AS A SERVICE

INFRASTRUCTURE AS A SERVICE

BUSINESS MODEL AS A SERVICE

SOFTWARE AS A SERVICE

PLATFORM AS A SERVICE

the new tech stack

UI TOOLKITS

REFERENCE APPLICATIONSCHUNKS OF

FUNCTIONALITY

BUILDING BLOCKS

SUBSCRIPTION/SHARE ECONOMY

NEW WAY TO

BUILD

PLATFORMS MICROSERVICES OUTCOMES

EXPERIENCE AS A SERVICE

INFRASTRUCTURE AS A SERVICE

BUSINESS MODEL AS A SERVICE

SOFTWARE AS A SERVICE

PLATFORM AS A SERVICE

the new tech stack

UI TOOLKITS

REFERENCE APPLICATIONSCHUNKS OF

FUNCTIONALITY

BUILDING BLOCKS

SUBSCRIPTION/SHARE ECONOMY

NEW WAY TO

BUILD

PLATFORMS MICROSERVICES OUTCOMES

EXPERIENCE AS A SERVICE

INFRASTRUCTURE AS A SERVICE

BUSINESS MODEL AS A SERVICE

SOFTWARE AS A SERVICE

PLATFORM AS A SERVICE

the new tech stack

UI TOOLKITS

REFERENCE APPLICATIONSCHUNKS OF

FUNCTIONALITY

BUILDING BLOCKS

SUBSCRIPTION/SHARE ECONOMY

NEW WAY TO

BUILD

PLATFORMS MICROSERVICES OUTCOMES

EXPERIENCE AS A SERVICE

INFRASTRUCTURE AS A SERVICE

BUSINESS MODEL AS A SERVICE

SOFTWARE AS A SERVICE

PLATFORM AS A SERVICE

the new tech stack

UI TOOLKITS

REFERENCE APPLICATIONSCHUNKS OF

FUNCTIONALITY

BUILDING BLOCKS

SUBSCRIPTION/SHARE ECONOMY

NEW WAY TO

BUILD

PLATFORMS MICROSERVICES OUTCOMES

EXPERIENCE AS A SERVICE

INFRASTRUCTURE AS A SERVICE

BUSINESS MODEL AS A SERVICE

SOFTWARE AS A SERVICE

PLATFORM AS A SERVICE

the new tech stack

UI TOOLKITS

REFERENCE APPLICATIONSCHUNKS OF

FUNCTIONALITY

BUILDING BLOCKS

SUBSCRIPTION/SHARE ECONOMY

NEW WAY TO

BUILD

devops cultureCDCI: CONTINOUS DEVELOPMENT / CONTINOUS INTEGRATION

NO PREVIOUS VERSIONS TO SUPPORT

THE END OF THE PRD

CHUNK THE PROBLEM

OPS

DEVOPSD

EVQA

systems inversionSYSTEM

S OF RECORD

SYSTEMS OF

ENGAGEMENT

SYSTEMS OF

ASSETS

APP

APP AP

P

APP

APP

APP

APP

APP

APP

SERVICES

GENUS LOCI

SINGLUAR APP EXPERIENCE

TEMPORALMOMENTRELATIONSHIPSAP

P

context firstALGORYTHM’S DETERMINE

EXPERIENCETHE INTEGRATION OF DISPARATE

SYSTEMS & DATA

LOCATION & TEMPORAL SERVICES

BEHAVIOR MODEL

now what?

now what?NO ONE UNDERSTANDS THE NEW

INGREDIENTS

AMBIGUITY AND UNCERTAINTY

PREDICTION FRAMEWORK DOES NOT WORK ANYMORE

HOW TO

BUILD IS

SOLVED

WHAT TO BUILD AND

WHY?

now what?NO ONE UNDERSTANDS THE NEW

INGREDIENTS

AMBIGUITY AND UNCERTAINTY

PREDICTION FRAMEWORK DOES NOT WORK ANYMORE

HOW TO

BUILD IS

SOLVED

WHAT TO BUILD AND

WHY?

now what?NO ONE UNDERSTANDS THE NEW

INGREDIENTS

AMBIGUITY BREEDS UNCERTAINTY

PREDICTION FRAMEWORK DOES NOT WORK ANYMORE

HOW TO

BUILD IS

SOLVED

WHAT TO BUILD AND

WHY?

now what?NO ONE UNDERSTANDS THE NEW

INGREDIENTS

AMBIGUITY AND UNCERTAINTY

PREDICTION FRAMEWORK DOES NOT WORK ANYMORE

HOW TO

BUILD IS

SOLVED

WHAT TO BUILD AND

WHY?

now what?NO ONE UNDERSTANDS THE NEW

INGREDIENTS

AMBIGUITY AND UNCERTAINTY

PREDICTION FRAMEWORK DOES NOT WORK ANYMORE

HOW TO

BUILD IS

SOLVED

WHAT TO BUILD AND

WHY?

now what?NO ONE UNDERSTANDS THE NEW

INGREDIENTS

AMBIGUITY AND UNCERTAINTY

PREDICTION FRAMEWORK DOES NOT WORK ANYMORE

HOW TO

BUILD IS

SOLVED

WHAT TO BUILD AND

WHY?

that’s what we do

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO THINK OVER

THINK TO MAKE

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO THINK OVER

THINK TO MAKE

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO THINK OVER

THINK TO MAKE

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO THINK OVER

THINK TO MAKE

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO THINK OVER

THINK TO MAKE

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO THINK OVER

THINK TO MAKE

UX STRUCTURE’S SYSTEMS

UX PATTERNS DOMINATEUX TEACHES SYSTEMS & AI

• PROCESS DRIVES REWARDS

• “INCREMENTALISM” MINDSET

• PRD’S

• WIREFRAMES MATTER• PROJECTS ARE BESPOKE /

CUSTOM• BRAND AS AN EMBASADOR

• UI FRAMEWORKS MAKE BUILDING EASIER

• FOCUS ON REUSABILITY

• EFFECTIVE COLLABORATION• DESIGN THINKING METHODS• LEVERAGE KNOWLEDGE

ABOUT CUSTOMERS

• SIMPLIFICATION• DESIGN THINKING & LEAN

START UP METHODS

• BUSINESS MODELS MATTER• CUSTOMER CENTRICITY• CO-CREATION / MAKE TO THINK• CUSTOMER JOURNEY MAPPING

• CUSTOMER CO-INNOVATION• ADAPTIVE PRODUCT

DEVELOPMENT• AI JOURNEY MAPS • SUCCESSFUL STRATEGY

ADAPTATION• SCENARIO PLANNING• PROBLEM FRAMING

• MULTIDISCIPLINARY STRATEGY TEAMS

• CUSTOMER COUNCILS

• CUSTOMIZED WORKFLOWS FOR NICHE HIGH-VALUE PROCESSES

STAGE 1 TODAYCURRENT ENTERPRISE

STAGE 2 TOMORROWCONTEXTUAL ENTERPRISE

STAGE 3 FUTUREAI ENTERPRISE

where you are headed…

UX STRUCTURE’S SYSTEMS

UX PATTERNS DOMINATEUX TEACHES SYSTEMS & AI

• UX ROLE UNDERVALUED

• LATE TO THE PARTY• LEARNING TO WORK

W/ AGILE

• WIN WITH BEST ARTIFACTS• LEARNING TO SPEAK

BUSINESS• TEACHING MANAGEMENT

THAT DESIGN MATTERS

• MOVE TO PARTNER WITH DEVELOPMENT

• CONFRONT YOUR ORTHODOXIES

• IMPORTANCE ON THE RISE• WINS CELEBRATED• DELIVERING BUSINESS

RESULTS

• TEACHABLE MOMENTS• ART OF THE POST MORTEM

• YOU ARE A BUSINESS PARTNER• YOU ARE A PERSUADER: KEY

STAKEHOLDERS CONVERTING

• PRODUCT OWNER• EVANGELIST

• BRAND CHAMPION• CUSTOMER HERO

• YOUR SKILLS MATTER

STAGE 1 TODAYCURRENT ENTERPRISE

STAGE 2 TOMORROWCONTEXTUAL ENTERPRISE

STAGE 3 FUTUREAI ENTERPRISE

where you are headed…

UX STRUCTURE’S SYSTEMS

UX PATTERNS DOMINATEUX TEACHES SYSTEMS & AI

CRAFTSMAN BUSINESS

PARTNERINNOVAT

OR

STAGE 1 TODAYCURRENT ENTERPRISE

STAGE 2 TOMORROWCONTEXTUAL ENTERPRISE

STAGE 3 FUTUREAI ENTERPRISE

where you are headed…

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO THINK OVER

THINK TO MAKE

design as core to strategy

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO

THINK

ROLE CHANGE FOR THE DESIGNER

RESEARCH STILL MATTERS

ABDUCTIVE

JUXTAPOSITON

MAKING

MAKE TO

THINK

SOFTWARE AS MATERIAL

E N T E R P R I S E U X C O N F E R E N C EJ U N E 8 , 2 0 1 6@ G P E T R O F F

codaEVENTUALLY EVERYTHING CONNECTS – PEOPLE, IDEAS, OBJECTS…THE QUALITY OF THE CONNECTIONS IS THE KEY TO QUALITY PER SE. UNLIKE KEATS, WHO SAID THAT KNOWING ABOUT THE RAINBOW SHATTERS ITS BEAUTY, I FEEL THAT THE KNOWLEDGE ABOUT AN OBJECT CAN ONLY ENRICH YOUR FEELINGS FOR THE OBJECT ITSELF.

CHARLES EAMES

thank you…

@GPETROFF