READ ON

Software that Keeps Your Meeting’sMojo Working Year Round

2 Mobile Event App Adoption is Suffering

3 Event App Developers Are Carving Out Niches

4 Are Interdependence & Mutual Support too Much to Ask?

EVENT BRIEF.COMTECH

1 Meet Zerista

Meet ZeristaEVENT BRIEF.COMTECH

The CEO of Zerista, Eric Olsen is on amission to improve the quality of

meet ings through Meet ing Hub—themost recent iterat ion of the company’s

event software.

Eric Olsen, CEO

Zerista's Meeting Hub applicationaddresses the following pain points:

Making content from a meetingavailable and accessible year roundExtending the usefulness of the eventmobile app beyond the trade show orconference Combining the features andfunctionality of multiple eventsoftware applications Providing exhibitors and sponsorswith exposure before, during andafter the event Increasing the value of face-to-faceevents

Mobile Event App Adoption is SufferingEVENT BRIEF.COMTECH

“What I was hearing was that event apps aregreat, but that audience members aren’t thatkeen on them, there was a feeling that there wasno purpose for the app once the event wasover."

“Something you can do to drive adoption is tomake the value proposition [of the event app]really rich. Looking at a schedule [using a mobileapp] is OK, but not super compelling. When youget into the reasons why people attend events,mobile + web may be a better option.”

Event App Developers Are Carving Out NichesEVENT BRIEF.COMTECH

Meeting Hub accomplishes that goal by hosting

content and multiple software programs (think

calendars, digital content storage, private social

network, newsfeed, appointment setting, banner

advertising, and lead retrieval) in one location on the

Internet that can be accessed from any device (tablet,

smartphone, desktop computer), via a native mobile

app or web browser, enabling users to work in

whatever manner is most comfortable for them.

What makes Zerista’s app unique is its

expanded focus on content, collaboration,

and marketing.

Are Interdependence & Mutual Support too Much to Ask?

EVENT BRIEF.COMTECH

Part of Zerista’s mission is to create an eventecosystem in which stakeholders and

contributors are all equally involved anddependent on each other. This holistic

approach helps keeps members of an eventcommunity engaged and interacting with one

another throughout the event lifecycle.

Are Interdependence & Mutual Support too Much to Ask?

EVENT BRIEF.COMTECH

“We plan to shine light on

what has been a dark place

in marketing, the value of

face-to-face events.”

- Eric Olsen, CEO of

Zerista

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