some analyst references for video marketing stats

3M Corporate Marketing & Communications3M Corporate Marketing & Communications

Some analyst stats on video marketing5th October 2010

Hugh MurphyBusiness Manager UK & Ireland, e-Channels

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3M Corporate Marketing & Communications

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About this presentation

• Notes to accompany a peer discussion of marketing professionals at IBDG Strategy Forum London Oct 2010

• We discussed some of the trends in online video and this document shares the sources for the data

• Readers are encouraged to familiarise themselves with the analyst services quoted on each page for further info

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•Online video•Mobile & video•Historic data (why we got interested)

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2010 eMarketer declares that “Online video goes mainstream”

“The roots of a content-delivery platform rivaling that of TV are beginning to take hold” – eMarketer, April 2010

http://www.emarketer.com/Article.aspx?R=1007664

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Use of ‘web TV’ is much higher among younger internet users in the UK so the role of video will only increase

Source: Office for National Statistics “ Internet Access - Households and Individuals 2009” ( 28 August 2009)

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80% of UK smartphone users are now viewing video on their devices

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July 2010: 80% of UK smartphone users are viewing video on their

devices

Source: http://comscore.com/Press_Events/Press_Releases/2010/9/Video_Makes_it_Big_on_the_Small_Screen_in_Europe

http://comscore.com/Press_Events/Press_Releases/2010/9/Video_Makes_it_Big_on_the_Small_Screen_in_Europe

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Morgan Stanley: 2010 will see a strong uplift in penetration of high-end mobile internet devices

Source article: http://www.emarketer.com/Article.aspx?R=1007453

http://www.emarketer.com/Article.aspx?R=1007453

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Nielsen predicts smart-phones will outnumber traditional by the end of 2011 in the US

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Comscore: By 2008, UK internet users were watching more video than any other country (including US)

Comscore: U.K. Internet Users Watched 128 Videos per Viewer in March 200827.4 million U.K. Internet users watched an average of 127.7 videos per viewer in March – the highest usage rate of any of the five comScore Video Metrix countries

(which also include the U.S., Canada, France and Germany).

Source: http://www.comscore.com/press/release.asp?press=2292

“Other notable findings from March 2008 include:• 81.2 percent of the total U.K. Internet audience

viewed online video.• The combined U.K. online video viewing

audience watched a total 172 million hours of video content.

• 20.5 million viewers watched nearly 1.7 billion videos on YouTube.com (47.3 videos per viewer).

• The average online video duration was 3 minutes.”

http://www.comscore.com/press/release.asp?press=2292

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At the end of 2008, US online retailers were citing Video as the most important new feature to add in 2009

http://www.emarketer.com/Article.aspx?id=1006883