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Economic Development and

Workforce Development Collaboration-

Some Best Practices and Case Studies

March 5, 2014

Presented by: Colleen LaRose

#EDbridgeWD

Camoin Associates (www.camoinassociates.com)

specializes in providing economic development

solutions to both public and private sector clients,

serving economic development organizations

(EDOs), local and state governments from Maine to

Texas, private sector corporations, and developers.

The firm’s work includes economic development

strategies where we build consensus among

leadership around critical opportunities and issues

in communities across the country, from small,

rural communities to large metropolitan areas and

entire states.

The North East Regional Employment and Training

Association (www.nereta.org) provides professional

development training to economic development

organizations (EDOs) and workforce investment

boards (WIBs) throughout the country and has

significantly opened lines of communication between

professionals in economic development, workforce

development, education, and business through

LinkedIn groups and professional development

webinars that NERETA provides on a national basis.

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Nobody knows what they are doing…

Once you are comfortable with that idea, anything is possible.

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Education Philosophies Tensions

Academic Knowledge vs.

Skills Based

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Economic Development:

Implementation of business

development and quality of

life policies that influence the

growth and restructuring of a

region to improve its overall

economic well-being.

Workforce Development:

Coordination of skills

development initiatives that

prepare individuals for current

and future occupations, giving

businesses the human capital

necessary to meet demand.

Organization that concentrates on

business attraction and retention

issues.

Government system that

puts people to work

Conflicting Priorities

Sustainable wages

Business profit

Quality of life and

environment

Business growth

Right leaning

philosophies

Left leaning philosophies

Buy American Globalization

But they both want a

capable workforce

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ESMORES1. ENGAGE EMPLOYERS

2. SMART CHOICES

3. MEASUREMENT MATTERS

4. OPENING DOORS

5. REGIONAL PARTNERSHIPS

6. EARN AND LEARN

7. STEPPING STONES

Job Driven Checklist

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Best Practices

1. Collaboration on programs/initiatives2. Creating a common baseline3. Vision alignment4. Developing a common strategy5. Use common tools6. Philosophical ideology restructuring7. Organizational structural change

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Collaboration on Programs/Initiatives

• Westchester, PA – Hire One Initiative (www.hireonecc.com )

• Entrepreneurship program- Volunteer program Worcester, MA

• Talent retention – Campus Philly

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Talent Retention

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Massachusetts-

Work Readiness

Credentials

ACT NCRC being adopted

for statewide use with:

• TANF

• Adult education

• High school

• Community college

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Creating a Common Baseline

• Agreement on major

industry sectors

• Supply/demand

issues

• Share Labor Market

Information (LMI)

Four cross-industry skill areas identified by

employers, educators, economic forecasters,

and industry experts as critical in the labor

market of today and tomorrow.

1. Math and technology skills

2. Communication and teamwork skills

3. Problem solving and critical thinking

skills

4. Entrepreneurship and business skills

Ready for the Job:

Building Skills and Alliances to Meet

Demand in New Jersey’s Labor Market

Heldrich Center Study - 2004

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Economic Developers…

take your WIB director to lunch day is:

Friday, June 5, 2015

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Ten Steps to Aligning Workforce Development and Economic Development

1. Evaluate local economic/workforce strengths and weaknesses.

2. Evaluate community’s place in the broader regional economy.

3. Evaluate community’s economic development and workforce development vision and goals.

4. Evaluate community’s strategy to attain its goals.

5. Evaluate connections between economic development, workforce development and other local

policies.

6. Evaluate the regulatory environment.

7. Evaluate local economic development and workforce stakeholders and partners.

8. Evaluate the needs of your local business community.

9. Help create an environment that supports the start-up, growth and expansion of local businesses.

10. Evaluate community’s economic development and workforce development message.

Inspired by a report from National League of Cities and IEDC: “The Role of Local Elected Officials in Economic Development. 10 things

you should know.”

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Vision Alignment

Data vs. Local vision/ideals/goals

• Barriers to employment

• Education and training opportunities and career

pathways in the region

• Sustainable living?

WARNING: Vision is not the domain of business interests alone.

• Tulsa, Oklahoma – CAEL and Avalanche

Consulting

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Career Services Must Die – Andy ChanTED Talk, Wake Forest University,

Winston-Salem, North Carolina

College to career: Does a liberal arts

college education help you get a better

job?

Personal and Career Development

• Career education and counseling

• Employer relations

• Mentoring resource center

• Leadership Development

• Family Business Center

• Innovation, Creativity

and Entrepreneurship

Career services activities for each year in the university

Special LinkedIn group…

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Community College

Strategic Planning

• Kankakee, Il

• Cumberland City, NJ

• Atlantic/Cape, NJ

• Harper, Il

• Triton, Il

• Salt Lake, UT

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Career Source Florida

Talent Supply Chain Council created Agreed that Business is the customer

Using - Suppliers, Inputs, Processes, Outcomes, Customers – as common language between education and employers

Higher Education reforms

• Performance funding models – Target, improve, excel – measures, placements and wages

Developing a Market Intelligence Portal

• Education program designers can look holistically at supply/demand data

• Student/counselor interface that highlights in-demand occupational groups

• For economic developers, allows you to compare regions and states quickly and effectively

• Analyst tool that allows data analysts to efficiently design a custom data series leveraging background

forecasts

2006, Banner Centers- Industry certifications - IEDC award 2008 – Improve collaboration (industry, economic

development, workforce boards and educational)

• Problems: Curricula too general? Lacked sustainability.

Career and Professional Education Act

• Problems: Certifications led by providers? Passing tests or getting jobs?

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Developing a Common Strategy

• Create leadership capacity for the

region

• Lake Nona

• Envision Alachua

• Mobilize Eastern Maine

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Lake Nona

• 7,000-acre, master-planned community within the city

limits of Orlando.

• One of eight “iconic connected cities,” (energy

management, unified communications, etc.)

• Home to world-class educational and medical facilities

as well as a mix of residential options, retail centers,

preservation areas, the new home of USTA, and a

championship golf course.

• Lake Nona is being developed by Lake Nona Property

Holdings, owned by Tavistock Group, a private

investment founded by British billionaire Joe Lewis.

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Community

Development

Tools

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Use Common Tools

• CRM• Grant writing• CEDS plans• Marketing• Industry sector

initiatives/pathways

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Grant writing• CEDS - Economic Development Administration (Department of Commerce)

• To access the webinar recording, go to the website: http://jobt.tv/nereta/workforce-cedsAfter you register, you will be redirected to the recording page where you can input your email address as the username, and the password is workforce-ceds (Note*-the password is case sensitive).

• ETA - Employment and Training Administration (Department of Labor)

• Foundations

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Comprehensive Economic Development Strategy

(CEDS) Plans

Alexandria/Arlington, VA Centralina, NC and Catawba, SC

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Marketing

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Texas HOT jobs - Health Opportunities in Texas

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Ideology Restructuring

• Education philosophy alignment

• PA Jobs 1st

• Ford Foundation – Next

Generation Learning

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PA Jobs First

• Strategic Planning RFP’s

to bring workforce

development and

economic development

together

• Industry sector based

initiatives

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https://fordngl.com/

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Organizational Structural Change

• NJ Consortium of Community Colleges

• NJ Talent Networks• Kinexus, SW Michigan• RETAINS• Metrix Learning

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• Advanced Manufacturing • Retail, Hospitality, Tourism• Financial Services • Technology and Entrepreneurship

• Healthcare• Transportation, Logistics and

Distribution• Life Sciences

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RETAINs

(Regional Talent Innovation Networks)

- Ed Gordon“U.S. business culture has traditionally treated

its involvement in schooling as a part-time

charitable activity.

But now, even the largest corporations are

beginning to realize they cannot solve their

talent shortages by themselves, without

participating in regional workforce systemic

change."

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Metrix Learning5000 courses! More than 1200 certifications.

Self assessments. Self-directed.

• ONET

• Skills soft

• Medcom trainex

• Certiport

• Kenexa ProveIT

• Pearson Vue

• Khan Academy

• Goodwill foundation

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1) The legal aspects of hiring interns2) How to improve WIB websites3) Engaging the business sector4) Talent retention5) Why Good People Can't Get Jobs 6) Facilitating Volunteer opportunities through the One Stop7) Smarter Incentives for Good Jobs - Good Jobs First8) Successful Strategies for workforce and economic development collaboration9) Wired Grants update and What's next?10) Teaching soft skills...yes it is possible11) Comprehensive Economic Development Planning Strategy Process12) Competency Model Clearinghouse13) What are "workforce readiness credentials" and do they really help employers?14) Prospective job BEFORE the workforce system pays for training!

Past NERETA webinars

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Upcoming NERETA webinars

• IEDC report on economic development/workforce development best

practices case studies

• Using LMI information

• Strategic planning

• Choosing a consultant for strategic planning services

• NJ Talent Networks

• Entrepreneurship support through the career center

• Career pathways

• Ed Gordon – RETAINS

• Entrepreneurship training ..at the career center?

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Project Reference List Initiatives & Projects• Westchester, PA- Hire One Initiative( www.hireonecc.com)

• Worcester, MA- Entrepreneurship program

• Philadelphia, PA- Campus Philly, http://campusphilly.org/

• Tulsa, Oklahoma- CAEL and Avalanche Consulting,

http://www.cael.org/ and http://www.avalancheconsulting.com/

• Career Source Florida, http://careersourceflorida.com/

• Lake Nona, Florida, http://www.lakenona.com/

• Envision Alachua, http://www.envisionalachua.com/

• Mobilize Eastern Maine, http://www.mobilizeeasternmaine.com/

• Maher & Maher, http://www.mahernet.com/

• Talent Crosspoint, http://www.talentcrosspoint.com

• Texas Hot Jobs, http://www.texashotjobs.org/

• PA Jobs First, http://jobs1stsummit.com/

• Community Development Tools, http://www.abcdinstitute.org/

• Ford Next Generation Learning, https://fordngl.com/

• Community College Network Consortium,

http://www.njworkforce.org/

• Talent Network,

http://jobs4jersey.com/jobs4jersey/toolkit/talent/whatistn.html

• Kinexus, http://kinexus.org/Pages/default.aspx

• Metrix Learning, http://www.metrixlearning.com/

• NERETA, http://www.nereta.org/

Reports, Books, Talks• Reclaiming the American Dream: Community Colleges and the Nation’s

Future

https://www.insidehighered.com/sites/default/server_files/files/21stCentReport.pdf

• Heldrich Center Study (2004), Ready for the Job:

Building Skills and Alliances to Meet Demand in New Jersey’s Labor Market,

http://www.heldrich.rutgers.edu/sites/default/files/products/uploads/RFTJ_Summary.pdf

• Career Services Must Die (Ted Talk)- Andy Chan,

https://www.youtube.com/watch?v=6Tc6GHWPdMU

• CEDS Economic Development Administration, webinar,http://jobt.tv/nereta/workforce-ceds

• CEDS Plan Alexandria/Arlington, VA, http://www.alexandriaarlingtonwib.com/• CEDS Plan Centralina, NC and Catawba, SC, http://www.nado.org/wp-

content/uploads/2014/08/NC-Centralina-Council-of-Governments-2012-2017.pdf

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Presentation by:

Colleen LaRose

Founder & CEO | North East Regional Employment & Training Assoc.

Workforce Development Specialist | Camoin Associates

For questions or comments, please

contact:Colleen LaRose

Camoin Associates & NERETA

E-mail: colleen@nereta.org

Phone: 908-995-7718

Website: www.nereta.org

Twitter: @neretaorg

For more information about Camoin

Associates: Visit our blog for information about upcoming

webinars: http://www.camoinassociates.com/blog/

Visit our website: www.camoinassociates.com

Follow us on Twitter: @camoinassociate

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