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Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority
Strategic Partner
THE
AUTHENTICBUSINESS CLASS EVENTFOR THE REGION’S FOOD & BEVERAGE SECTOR
24 – 26 November 2014Abu Dhabi National Exhibition Centre, UAE
Culinary Partners Official Publications
www.sialme.com
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Since its launch in 2010, SIAL Middle East has continued to grow at a staggering pace to become the fastest growing food, beverage and hospitality event in the MENA region. With another successful edition in 2013 attracting744 exhibitors, 21 country pavilions and 17,292 trade attendees, SIAL Middle East continues to be the platform for food & beverage companies to make their mark in this region.
Our strategic partner, Abu Dhabi Food Control Authority has been a key to the success of SIAL Middle East by providing support and ensuring that key buyers attend the event through our hosted buyer programme.
Part of SIAL Group, SIAL Middle East is backed by 50 years of experience, industry know-how and a broad international network.
SIAL MIDDLE EAST CONTINUES TO GROW YEAR AFTER YEAR
SIAL MIDDLE EAST 2013: SUCCESS STORY IN NUMBERS
Argentina, Australia, Belgium, Bulgaria, Canada, China, Czech Republic, France, India, Italy, Malaysia, Morocco, Pakistan, Philippines, Poland, Portugal, South Korea, Taiwan, Thailand, Turkey, USA
72%INTERNATIONAL
744EXHIBITORS
52COUNTRIES
21NATIONALPAVILIONS
28%DOMESTIC
17,292VISITORS FROM
77COUNTRIES
TOP 10 VISITOR COUNTRIESUAE, SAUDI ARABIA, KUWAIT, OMAN, INDIA, QATAR, PAKISTAN, BAHRAIN,
EGYPT, USA
HOSTED BUYERSFROM 39 COUNTRIES
508$204 BILLION$$$
WAS THE TURNOVER OF COMPANIES REPRESENTED
BY HOSTED BUYERS
37%INCREASE IN
VISITORS OVER 2012
2012
12,630
2013
17,292
96% OF EXHIBITORS PLAN TO EXHIBIT AT THE 2014 EDITION
“We have been coming to SIAL Middle East for past 3 years and it has been one of the best shows. This is the first show we did since our company opened and since then it has been great. The buyers coming here are very responsive and there is genuine interest in buying the products rather than just networking.”Asif Pochi, Pexim Inc
SIAL GROUP IS THE MEETING PLACE FOR ALMOST 12,000 EXHIBITORS FROM MORE THAN 100 COUNTRIES AND 280,000 VISITORS FROM 200 COUNTRIES, MAKING IT THE WORLD’S N°1 FOOD EXHIBITION NETWORK.
The quality of buyers coming to SIAL Middle East is of utmost importance to us. SIAL Middle East is strictly a trade-only event and members of the general public are not permitted entry.
Past exhibitors at SIAL Middle East have always praised the quality and seriousness of visitors. 89% of the exhibitors rated the quality of visitors as good or very good.
ABOUT OUR VISITORS
• 66% of the 2013 visitors have arranged to do business with a new supplier, highlighting opportunity for first-time exhibitors
• 76% of the visitors were either decision makers or specifiers
VISITORS BY PRODUCT INTEREST TOP 10 VISITOR COUNTRIES
Bakery
Bakery Equipment
Beverages/Non Alcoholic
Canned/Preserved Products
Confectionery
Cured Meats
Dairy Products/Eggs
Food Ingredients
Food Processing Equipment
Food Service/Hospitality/Equipment
Frozen Food
Fruits/Vegetables
Gourmet/Fine Food
Grocery Products
Health Products/Food Supplements
Organic Products
Meat/Poultry/Game
Prepared Meals/Convenience Products
Retail Equipment/Services
SeafoodMultiple choices selected
21.56%
12.24%
17.69%
14.47%
17.48%
8.67%
18.16%
18.68%
16.12%
13.23%
19.29%
19.23%
13.15%
18.60%
6.78%
15.51%
25.65%
10.96%
10.71%
18.45%
3.13%
2.23%
0.39%0.61%
0.93%1.77%
3.77%
76.33%
6.38%
4.41%
United Arab EmiratesSaudi ArabiaKuwaitOman
IndiaQatarPakistanBahrain
EgyptUSA
“This is our second time at SIAL Middle East and we can see that it has grown. The quality of the visitors is great, with a lot of interesting people to meet. We chose to participate in SIAL Middle East as we wanted to take part in one show per year, and having heard of the reputation of SIAL Paris, we decided to take part in SIAL Middle East as it is a great, well organised exhibition.” Martin Brugman, President, Culimer
With the support of our strategic partner, Abu Dhabi Food Control Authority, a dedicated VIP hosted buyer programme funds the visits of 500 top buyers from the Middle East, Indian subcontinent and Africa to attend SIAL Middle East. Each hosted buyer application goes through a stringent
process to qualify right buyers to come to the event. Aspects like items to source, company turnover and purchasing power are given due consideration before selecting hosted buyers. In 2013, 508 buyers from 39 countries were hosted in Abu Dhabi with a combined turnover of $204 billion.
ABOUT OUR HOSTED BUYERS
• 96% of the hosted buyers would like to come back in 2014
HOSTED BUYERS BY COUNTRY WHAT THEY SOURCED AT SIAL 2013
Meat/PoultryPrepared Meals
Dairy/EggsConfectionery
DatesBakery
SeafoodFruits & Vegetables
GroceryGourmet & Fine Food
BeveragesCanned & Preserved Products
Frozen FoodOrganic Products
Health Products & SupplementsFood Ingredients
Foodservice
250941821618015115011615512315417218211977149120
Algeria
Bahrain
Brazil
China
Cyprus
Egypt
Ethiopia
France
Germany
Greece
India
Indonesia
Iraq
Italy
Jordan
Kenya
Korea
Kuwait
Lebanon
Luxembourg
Malaysia
Morocco
Mozambique
Netherlands
Oman
Pakistan
Qatar
Saudi Arabia
Slovenia
South Africa
Spain
Sri Lanka
Sudan
Switzerland
Tunisia
Turkey
UAE
United Kingdom
Yemen
$204 BWAS THE TURNOVER
OF COMPANIES REPRESENTED BY HOSTED BUYERS
72%OF BUYERS
ATTENDED THE SHOW FOR A MINIMUM OF
2 DAYS
14WAS THE AVERAGE
NUMBER OF MEETINGS BY EACH HOSTED
BUYER
$400,000WAS THE AVERAGE
VALUE OF CONTRACTS SIGNED BY 20% OF THE
BUYERS
39WAS THE TOTAL
NUMBER OF COUNTRIES REPRESENTED BY
HOSTED BUYERS AS COMPARED TO 18 IN 2012
72%OF EXHIBITORS RATED
THE HOSTED BUYER PROGRAMME FROM
GOOD TO EXCELLENT
“This is our first participation. We think since SIAL Middle East is a focused event, buyers have more time to interact with exhibitors. The hosted buyer programme at SIAL Middle East gives an additional opportunity for exhibitors to interact with top buyers from the region.”Susan Powell, Canadian Food Exporters’ Association
Catering to a diverse food & beverage industry, we ensure that only professional and right buyers come through the doors. While we promote
the event in a number of ways, there are various features within the event that help ensure that relevant audiences visit the event.
ATTRACTING THE ‘RIGHT’ AUDIENCE
SIAL MIDDLE EAST CONFERENCESFor three days, SIAL Middle East Conferences becomea platform for interactive discussions and industry expertise. Innovative trends, industry updates, new products and solutions are featured in these food and beverage sector tailored gatherings, which attract Category Managers, F&B Managers and Executive Chefs.
LA CUISINE BY SIAL
Organized by the Emirates Culinary Guild in association with the World Association of Chefs Societies, La Cuisine by SIAL features more than 650 chefs from all over the region competing to win one of the four prizes. While the competition guarantees presence of celebrity judges, participating chefs meet exhibiting companies to learn about latest innovation and products on offer.
ETIHAD SOURCING ZONE
SIAL INNOVATION
Innovation is the DNA of SIAL events worldwide and Middle East is no exception. SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in food & beverage sector. SIAL Middle East 2013 had the largest number of entries (70) from all over the world. Only open to
exhibitors and judged by XTC World Innovation, SIAL Innovation is an excellent opportunity to showcase new innovative food products to thousands of attendees. Part of the global programme, the award is only for newly introduced products.The winning product is displayed at all the SIAL events worldwide.
ITCA ABU DHABI
The co-located ITCA Abu Dhabi event for the travel catering industry attracts some of the top buyers from airlines and cruise companies.
Culinary Partners
Co-located event
In association with
In order to highlight the vast supply opportunities on offer, Etihad Airways will host exclusive sessions for SIAL Exhibitors discussing airlines’ requirement of food products, beverages and equipment.
In 2013, Etihad Airways ran 4 sessions on day two of the event highlighting their requirements.
WHAT IS NEW FOR 2014?The 2014 edition of SIAL Middle East will co-locate yet another exciting event called Middle East Pack - a dedicated exhibition featuring Packaging, Processing, Printing and Handling companies for the Food & Beverage sectors. Running alongside a food exhibition is a natural synergy for Middle East Pack as food manufacturers visiting SIAL Middle East make up the second highest profile of visitors. The event will feature a dedicated visitor promotion campaign
and will add further depth to the overall profile of the event by attracting new buyers. Middle East Pack will offer you the opportunity to meet face-to-face with the right buyers, purchasing managers and decision makers from the food manufacturing industry. If your business relates to food packaging and processing, this event is one you don’t want to miss!
GETTING IN TOUCH WITH BUYERSBased on feedback from various stakeholders, we have identified direct marketing as the best medium to reach out to potential buyers and visitors.
SIAL Middle East has a qualified database of 70,000 food and beverage buyers across the MENA region. Campaign highlights include the following:
• 3.2 million emails delivered | 575 hours of telephone calling to potential visitors | 3000+ top buyers contacted by phone | SMS campaign to 10,000 contacts
• Direct mail of visitor guide to more than 24,000 contacts
• 36-page supplement distributed with 90,000 copies of Gulf News – highest circulating newspaper in the UAE
• A dedicated social media team to engage audience on Facebook, Twitter and LinkedIn
• 8 weeks PR campaign to highlight SIAL Middle East in local and regional media. In 2013, total value of press exposure was US$381,087
• Advertising and ticket inserts in 34 trade magazines across Europe, the Middle East and Asia
• Advertising in leading local & regional English and Arabic newspapers
• Outdoor advertising across the UAE• Close coordination with embassies to
arrange buyer delegations • A dedicated mobile application
available on iOS, Android, Blackberry and Windows phones.
• SIAL Middle East is promoted at all the SIAL events worldwide
SIAL Middle East 2013 hosted 744 exhibitors from 52 countries, making it the largest edition of the event so far. 66% of the visitors arranged to do business with a new supplier, highlighting opportunity for first time exhibitors. With statistics like 1,327 pre-arranged meetings by hosted buyers and 96% of the visitors returning to visit the event in 2014, SIAL Middle East is an ideal gateway to launch new products in the MENA region.
As the economies of this region show no sign of slowing down, this is the ideal time to make your presence felt by exhibiting at SIAL Middle East and be part of the Authentic Business Class Event for the food & beverage sector.
• 87% of the exhibitors were satisfied with their participation at SIAL Middle East 2013
• 96% of the exhibitors are planning to exhibit at the 2014 edition
Stand packages
Space only standYour company is free to design and construct its own standPrice: US$ 420 per sqm (minimum stand size 24 sqm)
Shell scheme standSpace, walls, fascia, carpet, sign board, spot lights & power socketPrice: US$ 485 per sqm (minimum stand size 9 sqm)
Upgraded shell scheme standShell scheme stand as above with additional furniture package: table, chairs, shelves & counterPrice: US$ 515 per sqm (minimum stand size 9 sqm)
Contact us to book your stand today
National Pavilions and International Stand SalesDominique Lasseur E : [email protected] T : +33 1 76 77 12 24
Middle East Stand Sales & SponsorshipDan MesfinE : [email protected] : +971 4 346 6673M : +971 55 111 2106
Omar HassanE : [email protected] T : +971 4 346 6673M : +971 50 452 1272
General EnquiriesE : [email protected] : +971 2 401 2949
BEING AN EXHIBITOR AT SIAL MIDDLE EAST
BOOK YOURSTAND TODAY ATwww.sialme.com/reservemystand
Samer ChoukairE : [email protected] T : +971 2 401 2834M : +971 50 939 4829
SIAL MIDDLE EAST – PART OF SIAL GROUP: NO 1 FOOD EXHIBITION NETWORKAs the leading international food exhibition network,SIAL Group is a market intelligence that offers unique expertise for identifying the most dynamic and emerging food markets and that creates business opportunities in a B2B environment.
With its wide international representation (reaching out to all continents), SIAL Group has a unique “foodprint”: global knowledge with a local approach. Wherever you want to do business, there is a SIAL for you.
With 50 years of experience, industry know-how and a broad international network, SIAL is the meeting place for almost 12,000 exhibitors from more than 100 countries and 280,000 visitors from 200 countries, making it the world’s No 1 food exhibition network. Through its worldwide offices and teams, SIAL offers comprehensive local knowledge and access to a large database providing quality contacts and a guaranteed Return On Investment (ROI).
SIAL Group carries innovation in its DNA and offers an insight into the latest developments and trends through outstanding events such as SIAL Innovation and La Cuisine by SIAL. Participating in SIAL is your key to step into the food market and enhance your business!
SIAL GROUP IN NUMBERS
www.sial-group.com
100 countriesreaching
12,000 exhibitorsfrom
280,000 visitorsfrom
countries200
www.sial-group.comContact : [email protected]
SIAL CANADA / MONTREALThe North American Food Marketplace2-4 April 2014www.sialcanada.com
EXPOVINIS BRAZIL / SÃO PAULO22-24 April 2014www.expovinis.com.br
SIAL CHINA / SHANGHAIThe Asian Food Marketplace13-15 May 2014www.sialchina.com
SIAL ASEAN / MANILAThe South East Asian Food Marketplace11-13 June 2014www.sialasean.com
SIAL BRAZIL / SÃO PAULOThe Latin American Food Marketplace24-27 June 2014www.sialbrazil.com
SIAL / PARIS, FRANCEThe Global Food Marketplace19-23 October 2014www.sialparis.com
SIAL MIDDLE EAST / ABU DHABIThe Middle Eastern Food Exhibition24-26 November 2014www.sialme.com
SIAL CANADA / TORONTOThe North American Food Marketplace28-30 April 2015www.sialcanada.com
SIAL CHINA /SHANGHAIThe Asian Food Marketplace6-8 May 2015www.sialchina.com
WORLD N°1 FOOD EXHIBITION NETWORK
biennial annual
SIAL Group, the best world partner to support food business development and export!
• 8 leading B2B events
• 12,000 exhibitors from more than 100 countries
• 280,000 visitors from 200 countries
• 50 exclusive agents worldwide
Wherever you are, there is a SIAL for you!
Contact usT: +971 2 401 2949 | +971 4 346 6673 (Local offices in the UAE)T: +33 176 77 1224 (International office in France)E: [email protected] @SIALMiddleEast /SIALintheMiddleEast www.sialme.com