sony corporation
DESCRIPTION
sony corporatin ppt. by hasnatTRANSCRIPT
By:- abu hasnat 10th Semester (BBa)
ID= 012-04-06
AGENDA
Introduction History Why Sony? Mission & Vision SWOT Analysis Product Range Achievements Competitors Market share Conclusion Sources
INTRODUCTION Type : Public Founded : 1946 Founder : Masaru Ibuka Akio Morita Name Created : By combining
“Sonus”(Sound and Sonic) and “Sonny”(Little Son)
Headquarter : Japan Area Served : Worldwide Industry : Consumer Electronics
Entertainment Website : sony.net
HISTORY
1946 – Establishment of Tokyo Telecommunication Engineering Corporation and Electronic Rice Cooker was innovated by Masaru Ibuka
First Japanese Tape Recorder 1960, American Branch Sonam (Sony
Corporation of America) Leading Manufacturer of Audio, Video,
Communication and information technology products
WHY SONY ?
They have a stability of a public traded company Multiple medical plans to fit each employees
needs Extensive training Clearly stated purpose and desired result Comprehension vision coverage Long – term disability coverage Flexible spending accounts
Strategy and Organization
• Continue to focus on communications and home electric appliances, but also content and services
• Vertically integrated business• Vision is to become a broadband entertainment
company• Product-Market Strategy: Apply IT to product design,
production, distribution, and sales
MISSION
“To experience the joy of advancing and applying technology for the benefit of the public.”
vision
“To create exiting new digital entertainment experiences for consumer by bringing together cutting – edge product with latest generation
content and services.”
Threats: Competitors competition Global economic recession Electronic network
security Greening Standard
Compliance
Strength’s: Innovation Quality Brand strength Product differentiation Wide cover spectrum
over multiple market
Weakness: Maintaining multiple
function International expansion Product pricing Picture industry Financial service industry Corporate Governance
Opportunities: “Asset Light” strategy T.V. category & gaming
segment investing T.V. Business expansion Network initiative International market
penetration
Product range
Television & Projectors
Home Threats System
Digital Photography Financial services Computer peripheral Movies & video
equipments Game consoles Mobile Phones &
Music Others Accessories
Achievements
“Sony World Photography Award Photographer of the year” – 2012
“Top Performer” – 2008 “Rep of the year” – 2008 Sony Electronics – “Top performance Awards”
COMPETITORS
MARKET SHARES
CONCLUSION
Although other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied.
Sony’s main task is to integrate its talent by placing common goals and priority for this increasing competitive market.
With strategy and luck, Sony could become a great firm as it was and will be.
SOURCES
www.sony.co.in (15-07-2012) www.sonynet.com (15-07-2012) www.wikipedia.org/wiki/Sony (14-07-2012)