source: “business architecture and customer experience ... · customer terminology increase speed...
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![Page 1: SOURCE: “Business Architecture and Customer Experience ... · customer terminology Increase speed to market & agility Expand perspectives across stakeholders Business Architecture](https://reader033.vdocument.in/reader033/viewer/2022060301/5f0857177e708231d4218659/html5/thumbnails/1.jpg)
SOURCE: “Business Architecture and Customer Experience: A Comprehensive Approach for Turning Customer Needs Into Action” by the Business Architecture Guild®