source: diesel wall art contest (2008). 02/07/2013guerrilla marketing guerrilla marketing … is a...
TRANSCRIPT
Source: Diesel Wall art contest (2008)
Guerrilla Marketing2 02/07/2013
GUERRILLA MARKETING
… is a form of marketing
which involves unusual approaches to
engage audiences and
intends to get maximum results
from minimal resources
with an effort to engage customers
Source: Jay Conrad Levinson (1984)
Agenda1
Key Elements
2Objectives
3Mistakes
4Practical Example
Guerrilla Marketing4
Key Elements
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketin
gUnexpected
Drastic
Humorous
Potentially Interactive
Unconventional
Guerrilla Marketing5
Unexpected
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketing6
Key Elements
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketin
gUnexpected
Drastic
Humorous
Potentially Interactive
Unconventional
Guerrilla Marketing7
Drastic
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketing8
Key Elements
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketin
gUnexpected
Drastic
Humorous
Potentially Interactive
Unconventional
Guerrilla Marketing9
Humorous
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketing10
Key Elements
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketin
gUnexpected
Drastic
Humorous
Potentially Interactive
Unconventional
Guerrilla Marketing11
Potentially Interactive
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketing12
Key Elements
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketin
gUnexpected
Drastic
Humorous
Potentially Interactive
Unconventional
Guerrilla Marketing13
Unconventional
02/07/2013Key
Elements Objectives MistakesPractical Example
Guerrilla Marketing14
Anatomy of Guerrilla Marketing
02/07/2013Key
Elements Objectives MistakesPractical Example
Execute brilliantly and consequently
turn viral
Generate buzz (word of mouth)
Provoke with your conceptBrainstorm about
your Uniqueness
Touch their hearts that leads to
Engagement
Financial muscle for
low-cost advertising
Guerrilla Marketing15
Advantages and Disadvantages of Guerilla Marketing
02/07/2013
PROS
■COST EFFECTIVE■TACTIC FOR SMALL BUSINESSES■INCREASES BRAND AWARENESS AND CONSUMER RECALL■INVOLVES NETWORKING
CONS
■DIFFICULT TO MEASURE■TIME-CONSUMING■RISKY■LEGAL GREY AREA
Key Elements Objectives Mistakes
Practical Example
Guerrilla Marketing16
Negative Example “Boston bomb scare”
02/07/2013 Key Elements Objectives Mistakes
Practical Example
Guerrilla Marketing17
Negative Example “You suck Sarah Marshall”
02/07/2013 Key Elements Objectives Mistakes
Practical Example
Guerrilla Marketing18
Summary
Guerrilla Marketing is an effective and
cheap method to reach and affect customers
02/07/2013
Big Space for big Guerrilla Marketing Ideas for EF
Key Elements Objectives Mistakes
Practical Example
Key Elements Objectives Mistakes
Practical Example
Find your
Adventure
abroad
Proposal from ABC Marketing Consulting Corp.