South African Tennis AssociationPresentation To The

Portfolio Committee on Sport and Recreation

August 2005Cape Town

Liezel Huber (SA)2005 Wimbledon Ladies Doubles

Champion

Wesley Moodie (SA)2005 Wimbledon Men’s Doubles

Champion

The South African Tennis Association is the national tennis authority established in terms of a constitution. The Association is a registered Section 21 Company with Articles of Association.

The Association is made up of some fifteen (15) provincial associations, with 2 members from each province making up the Council. The Council elects members to the Board, who are accountable to the Council, but who have full executive and fiduciary responsibilities in terms of the Constitution.

The South African Government, through SRSA, the Sports Commission and the National Lotteries Board, have been very supportive in recent times, but it is clear to all concerned that the game cannot survive, let alone grow, without substantial funding, which will allow for growth in development and junior/ school/ club programmes, as well as efficient administration at all levels.

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President Thabo Mbeki, in his address at a Sponsors of Sport dinner said, “The legacies of apartheid and the social divisions it generated has meant and still means that the ongoing transformation of our country’s sport is not an easy one. Divisions along the lines of race, class and gender, entrenched under the apartheid system, will take time to be ironed out.” The President went further to say that, “We must continue to focus on infrastructure, building programmes in underdeveloped areas…

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…Sports disciplines that have been sidelined and given Cinderella status must be brought in from the cold and receive sponsorship....For this is acrucial step towards nation building, that is necessary for our moving forward as a people.” According to the former South African Sports Commission, a survey done in 2000 revealed that sport and recreation contributed some 2%, in 1997, towards the GDP of the country andprovided well over 50 000 jobs.

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Mr. Mbeki added, “The continuous raising of

the profile of sport, particularly amongst

decision makers both in the country and

internationally, through communicating key

and strategic sporting related plans,

programmes, sponsorships and

achievements, is paramount for ensuring

that sport continues to play its rightful

developmental role in the country’’. Currently

tennis is seen as one of the Cinderella sports.

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Youngsters being addressed by Davis cup squad

[PMG note pictures not include]

Coach Joshua Nkachela, with his assistant and a few

youngsters at our development programme in

Zwelitsha

[PMG note pictures not include]

The most recent statistics still place tennis at No. 6 in South African adult participation, out of more than 80 sporting codes and 5th in the junior circles. According to the BMI report, nearly 1.2 million adults play either socially or on a competitive basis. …….

The development of the game in the PDI areas is, understandably, foremost in SATA’s plans and is essential in revitalizing the game in our country.9

At tournament level, the number of entries of PDI youngsters is poor, due to transport and affordability.Provincial structures are unable to assist due to cash flow restraints.

This has, unfortunately, left SATA with an unacceptable participation rate of 6% from the PDI communities, in SATA’s national and regional tournaments. 10

The schools from PDI areas also do not participate in the suburban school leagues, because of transport and affordability restrictions. Teachers often do not have their own vehicles and public transport becomes expensive. The emphasis must be on mass participation, with the exceptionally talented individuals identified at an early age and developed into international stars.…….. ……..11

More players = Better players

SATA Organogram

General Council

SATA Board

Bol, Bdr, EP, FS, GC, GE, GN, Griq, KZN, Limp, Mpum, NW, SWD, Tkei, WP

Development Juniors and Schools/ squads

Tournaments Seniors Veterans Coaching Officiating

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SATA Board Members J. Koorts - President

J. Letuka - Vice President I. Smith - C.E.O

H. Adams H. Bassingthwaighte C. Beukes M. De Jongh K. Jacobs

D. Vincent B. Zondi 13

TENNIS AS A PARTICIPATION SPORT

# of Adult # of Junior Total

Participants Participants Participants

Black 308,000 235,200 543,200

White 320,000 114,700 434,700Coloured 42,000 87,100 129,100Asian 35,000 30,300 65,300TOTAL 705,000 467,300 1,172,300

Tennis Participants by Population Group [2004]

©Copyright_ BMI-Sport Info

Adult Tennis Participants According to Population Group

6%

5%

44%

45%

BLACKS WHITES COLOUREDS INDIANS

©Copyright_ BMI-Sport Info

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LEVEL OF PARTICIPATION

Tennis By Level of Participation

30%

6%

64%

SERIOUS OTHER CLUB CASUAL

©Copyright_ BMI-Sport Info

• To the Department of Sport, codes must be able to justify the number of participants formally registered with that code. (Financial contributions are at stake).

• This represents a major problem to many codes, as often very few club members are formally licensed.

• The same applies to a sport like tennis, which has one of the highest social components of all sports.

• While Tennis itself presents a formal licensed figure of about 15 000 to the Dept, the real figure for people playing at clubs is much higher. BMI Adult Sporttrack has it at about 300 000 players, and this has been consistently confirmed by our year on year samples.

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SUMMARY OF TENNIS PARTICIPATION

• Tennis is a sport truly representative of all population groups, for both adult [44% black, 45% white] participants as well as junior [50% black, 25% white, 19% coloured] participants.

• There is also a nice spread amongst all age groups, with however a slight youth bias [64% of adult participants aged 18-34 years]. Amongst all participants, 40% are juniors aged between 13-18 years.

• Biased towards the higher LSM groups with approximately 60% of all adult participants falling within LSM 7-10.

• Well representative of both genders with a small female bias amongst adults [55%]. Amongst juniors, the female bias rises to 59%.

• Tennis is the sixth most popular sport participated in amongst all adults and ranks 5th amongst juniors.

• Tennis ranks third overall amongst women and seventh overall amongst men.

• Amongst juniors aged 13-18, tennis ranks 5th overall in terms of the most participated-in sports at school

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TENNIS AS A SPECTATOR SPORT

• Consistently one of the top ten most popular adult and junior spectator sports amongst all population groups.

• Very representative of all adult population groups with 50% Black, 25% White and the balance of 25% distributed amongst the Coloured and Asian markets.

• Overall amongst adults, tennis ranks 6th [4th amongst whites and 6th amongst blacks]. Amongst juniors tennis ranks 5th overall

• Slight female bias [55%] amongst adult spectators17

ADULTS JUNIORS TOTALBlack 3,036,000 1,497,100 4,533,100

White 1,784,000 166,500 1,950,500

Coloured 925,000 156,300 1,081,300Asian 293,000 54,200 347,200

Total Tennis Spectators 6,038,000 1,874,100 7,912,100

POPULATION GROUP 2004 Copyright_ BMI-Sport Info

Spectator Numbers for Tennis

TENNIS SPECTATORS BY LSM PROFILE

• Nice distribution amongst all LSM groups with more than 50% falling within the LSM 1-6 bracket, but only 15% within LSM 1-4.

• Given that more than 99% of the total 2003 Televised coverage of tennis was aired on DSTV/ SuperSport, continued growth amongst the PDI market will become an ongoing challenge

• Note: In 2003 there was only approximately 8 hours of coverage on SABC & eTV combined. (i.e.; AR’s therefore become fairly meaningless).

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LSM Analysis of Tennis Spectators

37%

15% 26%

22%

LSM 1-4 LSM 5-6 LSM 7-8 LSM 9-10

©Copyright_ BMI-Sport Info

Development Programmes in South AfricaFunded through SRSA until March 2005

Eersterivier - Boland Zwelitsha - Border Mdantsane - Border Atteridgeville - Gauteng North Soweto - Gauteng Central Adams Mission - KZN Kgotsong - Free State Mmabatho - North West Oudtshoorn - SWD Lebowa-Kgomo - Limpopo Mitchells Plein - W. Prov. 19

A Development clinic with our Davis Cup squadMamelodi

[PMG note pictures not include]

The South African Tennis Development Programme, in the PDI areas, is currently funded by revenue from SRSA. It is extremely difficult to find corporate sponsorship for this facet of tennis and growth is therefore hampered. We have programmes in the above listed areas, but the sustainability is not secure, as we cannot pay the coaches that give of their time to coach these youngsters.

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In the suburban areas, coaches are able to earn a living from coaching, whereas in the PDI areas, the communities are unable to afford these payments. Each day, trained PDI coaches conduct clinics in these areas, with the promising talented players moving on to provincial squads.22

Unfortunately, unlike many other sports, tennis is an individual sport that requires personal attention to each player.

We appeal to the government to kindly assist with additional funding, which will enable SATA to take the game to many other parts of the country on a sustainable basis.23

SATA and Provincial Board Representivity Targets

2004 2005 2006 2007 50% 50% 50% 50% 50 50 50 50 15 40 50 50 20 0 30 50 26 26 35 50 20 45 50 50 50 50 50 50 10 30 50 50 25 30 40 50 50 63 50 50 60 60 50 50 30 30 40 50 50 50 50 50 20 20 30 50100 100 50 50 50 50 50 50

S.A.T.A.BOLANDBORDERE.PROVFREE STATEGAUT. CENTGAUT. EASTGAUT. NORTHGRIQUASKZNLIMPOPOMPUMAL.NORTH WESTS.W.D.TRANSKEIW.PROV

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• PDI - Junior Squads and touring teams 2004 2005 2006• Participation in tournaments 138 / 1493 165 / 2112 220 / 2200

• Junior Inter provincial 25% 25% 33%

• Europe 30% 40% 50%

• England 30% 40% 50%

• Africa Jnr Champs/ ITF regional circuits 14% 33% 40%

• SRSA National Development clinics 500 1000 1400

• High Performance Centre Univ. PTA 0 50% 50%

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Current Events/ Programmes

• National Development Programme and Clinics

• Men's and ladies ITF futures Tournament, in SA, at the end of each

year

• Wheelchair tennis programme with sponsorship from ACSA.

• Fed Cup Team Home and Away Ties

• Davis Cup Team Home and Away ties

• SATA Senior Interprovincial Championships

• SATA Senior National Ranking Tournaments

• Junior Tournaments incl. IPT, Super 7’s and Nationals

• Junior Squads touring abroad

• Broadcast Rights to International Tennis

• Highly qualified Tennis Coaches in South Africa

• High Performance centre at University of Pretoria, with plans for

regional academies28

2005 highlights• 2005 Wimbledon Men’s and Ladies Doubles Champions

• 2005 Africa Junior Champions

• 5th in Euro Africa Group Ladies Fed Cup tournament

• Narrowly lost to Germany in Men’s Davis Cup Tie

• 8 very talented youngsters at SATA National academy, of which 4 are from PDI communities.

• Revival of Arthur Ashe Stadium, Soweto

[PMG note pictures not include]

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• SATA lacks funds to enable it to really produce stars for the future. Most major corporates in South Africa are already aligned to the big sports, viz. Soccer, Rugby, Cricket. It is an ongoing struggle to get sponsors to partner the lesser sporting codes.

• At grassroots and junior level, we urge the government and National Lotteries Board to largely assist the lesser funded sports, to enable them to catapult the careers of the juniors, from a larger and far stronger entry level base. Once they are equipped with the necessary coaching etc. they will be able to compete on the international circuits. One only has to look at the government funding policies of countries like Australia, Argentina and Spain, to witness what government funding has meant to their sports.

[PMG note pictures not include]

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Help us to let them Play

[PMG note pictures not include]

Public Interest in Tennis

Tennis has a total interest of 5.6 Million South African television viewers.

Ranks 5th and 6th respectively for overall junior and adult spectators and TV viewership.

Growth in 2004 on 2003 was positive across the board, increase of 1.5 million spectators.

Copyright_BMI_Sport info

Market

Copyright_BMI_Sport info

Status of Tennis in SA- BMI 2004 Survey

Recent BMI statistics show tennis to be

rated 5th in adult participation

(800 000 players)

Amongst the junior market, tennis ranks

7th or better amongst all population

groups, and 5th overall.

• [PMG note pictures not include]