southampton university deck
DESCRIPTION
Our desk from our presentation at Southampton University on 8th November 2013TRANSCRIPT
Morning Southampton,
and welcome to “a career in digital marketing.”
by Neil’s Recruitment Company
- Job rich & Specialist Market - Fast progression - Evolving market driven by rates & technology - We’re Investing in the market - Only agency to operate Not-For-Profit
- Why is NFP good for you?
Why are we here?
What we’re covering today
The key areas of Digital Media - SEO & Content Marketing - PPC - Display & Programmatic Buying
The Digital Marketing job market - Agency v Client side
Previous Southampton Graduates success stories - Where are they now? - How did they get there?
How you get into the market - Finding roles - Standing out in a big crowd - Using us & our network
Success Stories Chris Soo - 2006 Computer Science - 2006 PPC Exec - MG OMD - 2010 Head of Search - Razorfish - 2013 Head of Performance Marketing – Unique Digital
Dave Taylor - 2010 Aeronautics - 2011 Marketing - 2012 Web Analytics and Conversion Optimisation
Specialist – Aegis
Adam Cunnington - 2013 Business & Marketing - 2012 Search Marketing Intern - MEC - 2013 Search Account Executive - MEC
Nikoletta Kiokpasoglou - 2011 Digital Marketing - 2012 Cmarketing Assistant – Crocodile (Client) - 2012 Digital Marketing Assistant - Kidzone (Client) - 2013 Search Assistant - iProspect (Agency)
Search Engine Marketing
SEO & Content Marketing
PPC (Pay Per Click)
Display & Real time Bidding (RTB)
Traditional CPM Basis Demographic statistics Trading
RTB Single Impression basis Data Biddable
v v v v
Display & Real time Bidding (RTB)
Where can I go? Agency - More jobs agency side - More graduates, hence more people to learn with
i.e. structured, focused training - More room for development & progression - Varied work, varied accounts - Greater exposure to new Technologies & tools - Faster paced - Good fun!
Client side - More ownership & control (as a manager) - Implementation pushed out to agencies (sometimes) - Fewer roles, hence more competition - Single tech tools or use agencies for smarter tech - More difficult to move back to agency - Grad schemes normally rotate, good exposure
across business less focused on digital
Where do I start?
Making yourself stand out Websites, blogs & sites - Perfect for making yourself a name - Use it as a portfolio & Optimise using free web
tools - Use it as a testing ground, again just keep it
clean but have fun!
General - Not just about your CV - Develop an online profile & utilise it - Don’t mix business & pleasure
Facebook & Twitter - It’s personal, lock it down - Use it where possible to maximise your network
reach - Use Twitter, follow the right people - Have a voice, just keep your professional one
clean
LinkedIn - Most utilised networking platform - Your digital profile & CV - First stop for most HR & line managers - All roads lead to LinkedIn
Your Digital Profile LinkedIn
Photo: normal, no selfie! – hats??? Title: Digital Marketing Graduate – Looking for opportunities Current: Southampton University (link to uni) Education: Southampton University (link to uni) URL: Change your URL to your name
Profile Write a profile! – Who are you, what are you looking for? Be personal and yet professional Experience Fill in dates correctly and treat it like it was your CV Specify as much as possible where relevant Add relevant placements or internships Focus on the most relevant/recent experience.
Your Digital Profile Previous experience: Focus and highlight experience that is relevant to the industry and the types of jobs your are looking for. Other random jobs (that you just did for the money) or older jobs you can keep very brief Add and expand on your education. Specify as much as possible. Add key achievements of your course Add any additional courses or training If you linked correctly University logo should show automatically
Your Digital Profile
It’s set up, how should I use it? Follow, follow, follow, follow, follow….. Follow companies and people relevant to your industry Join groups and start interacting with relevant HR managers and digital managers in the market Connect and reach out to people, this is your professional Facebook, use it. Keep your feed active and relevant by posting useful and fresh content, Google loves it and your employer will also.
How do I get it? Internships - Great way to gain experience - Companies are expecting internships - Target agencies in London - Write focused cover letter (see info) - CV - Record date you sent & who to - Follow up
Research & Preparation - Blog - Training sessions - Resource guides - Read and research online - Follow market developments - Follow the key people - Twitter, Linkedin follow people on
Follow up with us about targeting companies, cover Letter, cV layout, LinkedIn profile & Internships…etc
Moving on up
Agency Progression Business Director Head of Division
Account Director
Account Manager
Senior Planner
Planner
Account Manager
Planner
Senior Planner
Planner
Exec
What will I earn?
15
20
25
30
35
40
45
50
Entry Year 1 Year 2 Year 3 Year 4 Year 5
(£ 0
00
’s)
UK Avg
London Avg
London Grad
Digital Grad
Who we provide free graduates to
