#sp24 #sp24s066 before uou make sharepoint public
Post on 19-Oct-2014
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Before you make your SharePoint site public, make sure you're site is ready. What should you know, what do you need to do? In this session we'll cover some technical aspects but focusing more on search engine optimization, browser support, page optimization and more.TRANSCRIPT
Before You Make SharePoint PublicDavid LozziBoston MA, United States, EST
April 16th /17th, 2014
David LozziConsultant, ArchitectSlalom Consulting
Boston, MAUSA
Contact
I love working with clients in designing solutions to maximize SharePoint’s out of the box functionality.
I’ve been SharePointing for over 8 years, as a developer and architect. Developing web sites since 1997.
Love to cook, send me your best recipes!
What to Expect On-premises public site Office 365 public site Tips for optimizing your search engine ranking (SEO)
Multiple browsers and your visitors Mobile devices Performance
Aren’t there already a ton of WCM platforms available?
SharePoint?Why but why would I use
Why Not? Native Video Support Mobile device support Image renditions Multilingual support Improved Search Engine
Optimization Branding
• More Out of the Box capabilities (events, photo galleries, libraries, etc.)
• Your users know SharePoint, familiar interfaces
• Centralized authoring site• Managed navigation• Analytics• Device specific targeting
Some high level infrastructure stuff
SharePoint PublicHow to get your
Back to Back
SharePoint FarmInternal AD
Employees
SharePoint FarmSeparate AD
Visitors andCustomers
Edge
SharePoint FarmInternal AD
Employees
Visitors andCustomers
In any scenario on-premises, SharePoint gets setup in the same manner.
SharePoint’s Architecture Use Host Headers instead of separate web applications
Source: http://technet.microsoft.com/en-us/library/cc424952.aspx#section1a
AdvantagesUnique URLs per site colSharing a web app & resourcesSame Setup as Office 365
DisadvantagesPowerShell to manageSelf Service Site Creation
Azure
Source: http://go.microsoft.com/fwlink/p/?LinkId=392552
Office 365 is SharePoint Online
SharePoint Online
is not Office 365
Office 365 / SharePoint Online
SharePoint Online (Office 365)
Visitors andCustomers
SharePoint Online Limitations One instance of a public site No Content Types and Site Columns Features, sub sites, sandbox solutions are hidden
Device channels aren’t fully functional No Taxonomy-based navigation Updates Frequently
Importance of a Domain Name Your address Visitors may have to type it in Search engines LOVE them (more later)
Importance of a Domain Name
http://sp.svr1.corp.domain.comhttp://yourcorp-
public.sharepoint.comor
http://sp.domain.combetter yet
http://domain.com
Pick One Use either www.domain.com or domain.com (or sp.domain.com).
Redirect one to the other using a 301 redirect (not 302)
On-Prem Configure your domain name in the Internet Zone
SharePoint Online Easy walk through wizard to add your own domain
Search Engine Looking for… Domain name is most attractive Being Friendly is Hot Friendly URLs, difference between domain.com/pages.aspx?ID=4 domain.com/widget/Acme2000
Navigation using Managed Metadata(as of today, only on-prem, SPO public sites don’t
have this option)
Setup Friendly URLs
Search Engine Looking for… Clarity, direction, guidance SiteMap.xml XML file listing your site’s pages
On-Prem – Site Collection Feature “Search Engine Sitemap”
SPO – Search Engine Sitemap Settings
Search Engine Looking for… Substance, depth, intelligence Content is KING! Keep it fresh, update as frequent as possible
Optimized keywords Images (alt text) Use Heading Styles (Heading 1, Heading 2, etc)
Links Links within your site should contain keywords
Links to your site should contain keywords
Get more links to your site
Search Engine NOT looking for <metadata> (kind of) Keyword stuffing Apps
Apps use iframes, embed pages inside of pages JavaScript isn’t Search Engine friendly Search engines get confused
Google Web Master Tools
https://www.google.com/webmasters
Bing/Yahoo Web Master Tools
http://www.bing.com/toolbox/webmaster
Submit your site
Watch your relationship, closely Google Analytics
Visitors Page views Browsers Locations Keywords
Web Master Tools Sitemap Crawl Stats Search Queries
How to support all the browsers HTML5 & CSS2/3 (mobile too)
Focus on the big ones (Chrome, IE, Firefox, Safari)
Test multiple browsers at once
Keep your pages as small as possible
Mobile Support - Responsive The web site responds to the browser (size)
Mobile Support – Device Channel Target specific devices, i.e. iPhone or Windows Phone
Unique master page and CSS
Responsive vs Device Channel Property Management Same HTML for all Future Proof (cars?) Limited to CSS
capabilities Larger assets
• Device management• Different HTML/Channel• More management• More flexibility• Smaller, targeted assets
Responsive Web Design
Device Channels
Is Mobile Worth It? According to Google… Nearly 75% of users prefer a mobile-friendly site 67% of mobile users say that when they visit a mobile-
friendly site, they're more likely to buy a site's product or service
61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
52% of users said that a bad mobile experience made them less likely to engage with a company
Farm Considerations SharePoint Online
Can’t do much on the farm Focus on page optimizations
SharePoint On-Prem Consider farm’s architecture Are there enough servers? Dedicated to the right services? Keep your farm awake
Page Load What’s loading on the page Use your browser’s dev toolbar (F12)
Optimize Assets Every kb counts Images
Compressed BLOB Cache Renditions
CSS and JavaScript Clean Minify CDN
Minimal Download Strategy “Minimal Download
Strategy… reduces page load time by sending only the differences when users navigate to a new page.” – MSDN
Site Feature SEO friendly Be Careful!
You did it!SharePoint Online or On-PremisesImportance of the domain nameGetting found by search enginesBrowsers and mobilePerformance
References What's new in web content management for SharePoint 2013
publishing sites http://technet.microsoft.com/en-us/library/jj219688(v=office.15).aspx
Extranet Topologies http://technet.microsoft.com/en-us/library/cc263513(v=office.14).aspx
Technical Diagrams for SharePoint 2013 http://technet.microsoft.com/en-us/library/cc263199(v=office.15).aspx
SharePoint Feature Availability, on-prem and O365/SPO http://technet.microsoft.com/en-US/library/jj819267.aspx#bkmk_tablespo
Host-named site collection architecture and deployment http://technet.microsoft.com/en-us/library/cc424952.aspx
SPO Public Facing Limitations http://techblurt.com/2013/05/09/creating-a-public-facing-website-on-office-365-part-1/
References Office Blog
http://blogs.office.com
Redirects and SEO Best Practice http://www.stephanspencer.com/redirects-and-seo-best-practice/
Navigation Using Managed Metadata (Friendly URLs) https://
www.nothingbutsharepoint.com/sites/eusp/Pages/SharePoint-2013-Navigation-using-Managed-Metadata-Term-Store.aspx
Google Analytics http://www.google.com/analytics
Google Web Master Tools https://www.google.com/webmasters
Bing/Yahoo Web Master Tools http://www.bing.com/toolbox/webmaster
References Google Ad Words
https://adwords.google.com/ (keywords)
Browser Stats http://gs.statcounter.com/
HTML5 Compatibility http://html5test.com/results/desktop.html
HTML5 Mobile Compatibility http://html5test.com/results/mobile.html
Cross Browser Testing http://lmgtfy.com/?q=cross+browser+testing
SharePoint 2013 Device Channels http://msdn.microsoft.com/en-us/library/office/jj862343(v=office.15).aspx
References Optimizing SharePoint 2013 websites for mobile devices
http://blogs.msdn.com/b/sharepointdev/archive/2013/05/07/optimizing-sharepoint-2013-websites-for-mobile-devices.aspx
SharePoint Browser Support… Improved with 2013, really? http://davidlozzi.com/2013/04/24/sharepoint-browser-support-improved-with-2013-really/
Google’s research on mobile sites http://www.thinkwithgoogle.com/research-studies/what-users-want-most-from-mobile-sites-today.html
My Users Don’t Like SharePoint because it is too slow! http://davidlozzi.com/2013/01/16/my-users-dont-like-sharepoint-because-it-is-too-slow/
SharePoint Wakeup Script http://spwakeuppowershell.codeplex.com/
A Non-Developer’s Intro to the Developer Toolbar: Performance http://davidlozzi.com/2013/09/19/a-non-developers-intro-to-the-developer-toolbar-performance/
References Design Manager image renditions
http://msdn.microsoft.com/en-us/library/jj720398.aspx
CSS and JavaScript Minifier http://minifycss.com/
Google’s CDN https://developers.google.com/speed/libraries/
Minimal Download Strategy overview http://msdn.microsoft.com/en-us/library/office/dn456544(v=office.15).aspx
...the anchor will pick some of them up!
Questions?Post your questions in the chat...
