SPA PLAZA ATHENEEDIOR INSTITUT

SoLoMo

- A quizz with five questions about the Dior brand and Spa treatments

- If they respond right to the five questions they get 5 credits

- They need 30 credits to win a beauty care of their choice in any Dior Spa all over the world

- The offer is valid for one year

- They can play just once a day

TARGET AUDIENCE

- Women : 18 – 50 years old

- People who have the Dior App

- People interesting in wellness

- People who have the Dior App but who go by the competitors

- Our loyal customers

Why this offer ?

- We wanted to target the people aware of Dior

- It will be the opportunity to promote the launch of the new Dior cream which is supposed to come into the market soon

- To reward the loyalty of the Dior customers

- To make the buzz around Dior spas because there is a lot of competition. All the brands have their own spa

DIOR APPPUSH MESSAGE

- Through the Dior App, they will receive a push message to inform them about the quizz

- They will receive the push message from Monday to Friday for 1 month

- To be able to play the quizz, they have to be in the district of a Dior Spa (in a hotel). On this condition, a link will appeared to reach the questions

SPREAD THE OFFER

- Word of mouth : to get the App and then to play

- A special article in women magazines (Elle, Vogue…) about what is doing Dior

- The employees of the Spa can inform their customers

INFOGRAPHIC

MOBILE

- Connecting people- Intermediary between the brand & the customer- A way to keep in touch with them

SOCIAL- The sharing of

information - New form of

communication to be always connected

LOCATION

- Way to target the audience

- Way to attract customers