1.0 Introduction

Spa Song partnership is established in February 2015. This business idea is based on the experience of visiting LAVISH SPA in Kuala Lumpur and personal hobby.

Spa Song is a new healthy living day spa with karaoke session located in Ipoh, Perak. Primarily a day spa, we offer professionally administered spa treatments and services. For karaoke session, we provide the quality sound and services with that.

Spa Song is running the business by selling package with coupon. Customer need to buy the coupon before enjoy the service. By purchasing the difference price of coupon, customer can enjoy difference types of service that provided by Spa Song. We will provide treatment rooms that are enriched with the highest quality spa treatment tables and artistic equipment available. We have specialists who are well-trained in different styles of massage.

Going to a spa is a way of getting taken care of that is psychologically and culturally acceptable -- and we can carry that feeling of being cared for with us for a period of time, and very often that can help us cope better with stress," says NYU professor (Virginia S, MD).

Spa Song is a true sanctuary where you can enjoy the natural environment, while rejuvenate your body and soul with the sensual healing touch of aromatherapy massages. It creates a unique treatment concept that blends traditional cultural therapies with a balanced philosophy of health and well-being. We will offer a complete wellness package with all the essential services to support the health and relaxation of our client.

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1.1 Background of Company

Spa Song is organized by 5 members. Our purpose is to fulfil the wants of customers through offer the best service that provided by us. We are totally difference with the traditional Daily Spa, we provided other service that out of spa which is karaoke session. Our customer can get their relaxation until utilization.

This business plan will highlight the process from Spa Song launch day and follow up with forecast for the next three years. Our primary goal is to secure the funding necessary to launch this exceptional concept Spa. We are running the package system in our business. Customer paid once a time then can get enjoy all the service that we have.

Our target clientele includes women and men in the age group 18-65. We target the middle class person. They are appreciative and quite loyal for getting the service. They are able to afford most anything, want the best available, and are willing to pay with reasonable price.

Our competitive edge lies in the fact that we offer a whole body educational approach to beauty, health and wellness. Doctors think karaoke with close friends eases tension induced by the workday. (Qualityhealth.org ,2013) Therefore, we believe that our customer can able to get relax and release their stress while being in Spa Song.

Our location is an advantage as we are located in the downtown of Ipoh with multi-flow of population. The income level of customer also come from different level so we can target few range of customer and provide different type of package. Our long term goal is to expand the line of treatments and services that we offered.

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1.2 Background of Partnership

Name Vivian Chung

Academic Qualification Master of Business Administration

Position in Spa Song Head of Admin Department

Name Eminem

Academic Qualification Master of Health Administration

Position in Spa Song Head of Spa Department

Name Chris Brown

Academic Qualification Master of IT

Position in Spa Song Head of IT Department

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Name Bruno Mars

Academic Qualification Master of Finance

Position in Spa Song Head of Finance Department

Name Angelina Jolie

Academic Qualification Master of Public Relations

Position in Spa Song Head of Public Relations Department

1.3 Organization of Company

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Vivian Chung(Head of Admin Department)

Bruno Mars (Head of Finance

Department)

Chris Brown (Head of IT

Department)

Angelina Jolie (Head of Public

Relations Department)

Eminem(Head of Spa Department)

1.4 Objectives

The objectives for Spa Song are:

• Continually increasing sales revenue.

• Net profit by end of second year.

• Have a client retention rate of 85% by end of first year.

• Establish ourselves as a community destination.

1.5 Vision

Spa Song is a place where minds, bodies, and spirits are relief, where customer well-being is our first priority and our reputation for the highest-quality professional spa services assures customer get the best treatment experience.

1.6 Mission

Our roadmap starts with our mission, which is enduring

1.7 Our Keys to Success

• Professional staff with advanced training in several healing modalities.

• Establishment of a reputation for attending to the individual needs of each customer, every visit.

• Comfortable environment with natural theme decoration.

• Launch effective and directly public relations with word of mouth campaigns.

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1.8 Service Offered

Spa

The Spa Song provided a rejuvenating atmosphere where customers will be able to relax both their body and mind, reconnecting with their true purpose through a wide range of holistic healing methods including massage, body treatments and foot massage.

Our unique massage service is the Signature Stress Relief. Stress can create and/or exacerbate many physical and emotional conditions such as chronic fatigue, digestive upset, headaches, back pain, high blood pressure and risk of stroke. By the stress relief massage that we provided, customer can get relaxation of muscles, an increase in circulation and a reduction in stress related pain. Once the stress level is reduced, customer can reclaim the energy once enjoyed, and experience a refreshed body and mind.

By using the Herbal Oil with Signature Stress Relief can get more effective result. Herbal Oil is wonderful to be used for massage. The natural warming effect from the herbs penetrates the skin to relax stressed muscles.

With well trained and experienced therapists at The Spa Song, we take pride in ensuring each individual needs are met. Our guests are free to choose their desired treatments from our service menu and we will ensure you a great experience with The Spa Song.

Karaoke

The Spa Song provided karaoke corner for our customer. They can enjoy the spa treatment and get involved themselves in karaoke corner. Singing (on or off key) can improves breathing and that's good for many parts of your body and brain stated by Dr. Michael Roizen, MD (Healthy Habits , 2015)

The integration of karaoke comprehensive songs library and latest audio-video equipment will definite satisfy customer’s singing needs. All songs at Spa Song are professionally presented through the most advanced computerized technology. The system helps in speeding up songs as well as to ensure high fidelity audios and high-resolution motion videos.

Spa Song incorporates a design that is rustic and the ambience in line with the pattern of expression in nature also more known as the 5-elements. There are five themed zones representing the five elements of nature.

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1.9 Service Menu

Description

Green Coffee Detox Body Treatment Due to its caffeine content, green coffee extract exhibits toning and stimulating properties, and refreshes and renews the skin. It will improve skin texture and help eliminate toxic waste from our bodySignature Stress Relief with Herbal Oil An integration of soothing services. Herbal massage oil that is rich in vitamin E and A. Regular use helps maintain smooth and supple skin tone.

Organic Brown Sugar Body Scrub with basic massage Its natural goodness will give a soothing effect on skin including anti-aging, anti-septic and anti-inflammatory properties.Tropical Coffee Body Scrub with basic massage Loaded with anti-aging properties, Coffee acts as a natural exfoliate, cleanser, astringent and deodorant and helps soothe sunburned skin.Foot Massage Applying massage at pressure points and energy meridians throughout the body to rebalance the body and target relief for certain symptoms Infrared Sauna Treatment It penetrates the skin on a deeper level and improved detoxification properties.Swiss ShowerUses 9 or more high-powered spray jets positioned in each corner of shower to surround the bodyKaraoke Corner

Price List

Description Price

2 hours Coupon RM 304 hours Coupon RM 50Up to 6 hours Coupon RM 80

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1.10 Target Market

Target customer who are woman and man in the age group of 18 - 65, middle class person. They are appreciative and quite loyal for visit spa treatment.

Customer who have the stable income to indulge in massage and body treatments for self-pampering or relaxation are the core of our long-term repeat customers. They want to release their stress and feel their best. They are able to afford most anything, want the best available, and are willing to pay with reasonable price.

Our backbone of our business is the businessman and business women in downtown Ipoh. Nowadays, the power of expense of teenager is higher than other categories. They are a very loyal group, and will readily give word-of-mouth recommendations, especially if they see massage as having given them a specific boost to their performance.

Based on the population in statistics for Local Authority areas, Malaysia, 2010, we found that there are around 204,612 of people in Ipoh area. In the age group of 18-65, there have 140,977 people, so we target 1% of people will be our target customer.

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1.11 Marketing Strategy

i. Product/ Service

We are provided Spa treatment and karaoke session for our customer. This is the big difference with other only provided single service of daily spa outlet and karaoke studio. We combined the two entertainment and service into one package. Customer can get double enjoy while visiting Spa Song.

ii. Pricing

We are using competitive pricing scheme. Setting the price of a product or service based on what the competition is charging. We are using this type of pricing strategy is generally used once a price for a product or service has reached a level of equilibrium, which often occurs when a product has been on the market for a long time and there are many substitutes and competition on spa service and karaoke service.

iii. Place

Our location is an advantage as we are located in the downtown Ipoh with the multi-flow of population and our Spa Song is easy to reach.

iv. Promotion

• Online Website

The website will have a full menu of services and eventually have the ability to schedule appointments on-line. The software we are using will allow a user to see the schedule and make appointment without making a phone call.

• Advertising & Seasonal Promotions

Local fliers, grand opening party kick-off and promotion for first 30 days. Continue regular advertising and plan for special events like Christmas, Chinese New Year and Hari Raya.

• Loyalty Membership

Spa Song Member card holder can enjoy 50% off offer during the birthday month for Body Treatment Massage and get extra 1 hour karaoke session.

• Voucher

1 month package is available in voucher style and customer can get cheaper than normal

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1.12 Operations Plan

Process Flow Chart

Capacity Planning

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Check in Spa Song

Get recomendation & advice from proffesional

therapist

Changing provided clothes

Enter provided treatment room

Enjoy the treatment

Shower room

Leisure area or continue Karaoke Corner

Payment

Check out

8am - 10am Operation Hours

7days a weekOperation Days

2.0 SWOT Analysis

Strength

Ability to operate the Spa Song on a day to day basis, which means more income faster, as opposed to businesses that are only open on the weekend.

Able to gain a good reputation. Spa Song will be much higher quality both in the service offered and the experience.

Service is new and exciting to many locals. This means that interest will be sparked, as a lot of locals have not been to a Spa Song.

Great location. The Spa Song is located in downtown Ipoh, which is near the city. The target market frequently visit the city, which means that it is relatively easy to access and should attract attention just because of its location. It is also a high traffic location and multi-flow

The ability to tailor it to specific cliental. For example, the private rooms can have different themes that can be created upon request.

Weakness

There is a large budget and cost in our Spa Song.

The parking area is less and some customer need to use parking coupon when they park their car outside

High costs of facilities such as the spa facilities and karaoke system

Lack of labour situation (Professional Therapist), and increasing labour wages in Malaysia. 

Opportunities

Less of competitors in this entertainment target market.

Competitors do not provide good entertainment environment.

Local people need spa treatment or leisure life.

Famous TV campaigns stimulate this market so that give investor good opportunity invests this business.

Government in coverage variety business and investment.

Threats

New government regulations (Good And Service Tax)

Increasing competitors.

Economy changing.

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3.0 Training Outcome

3.1 Skills required in managing the company

Able to adapt to company’s work culture

First day, I was fell existed and nerves because as usually I think I’m still student and how I get able to adapt to the organization’s culture and environment. I remain positive even though more problems or challenges come to me along with my Student in Enterprise Programme (SIEP). I must be overcome such problems or challenges to complete the tasks and the responsibilities.

Able to learn fast

Be a promoter need to work fast because as the private companies have good attitude to get increase the performance when face up with prospect customer or regular customers. We have to face up with customers with good services to satisfy them.

Able to get along people

As a student, I always communicate with the related people such as lecturer and classmate and friends. But during my SIEP, I have communicated with many people such as my manager and staffs. That makes me to learn more. When we communicate with the customers, we need to have proper communication with respect.

Discipline at workplace

Discipline is the basic value when we were involve in real work. When we are in working organizations, we need to have good discipline at the work punctuality, sense of responsibility, commitment and personality. Throughout my SIEP period in B Perfect Boutique I have learned from the staffs about discipline and it will influence my performance and effort in real work. At this company, I get many information and knowledge about the patience, importance and discipline. Chris always reminds me about the attendance, performance of work and sense of responsibility to handle the task.

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3.2 Activities during the training

Day 1

Introduce working colleagues and background of them

Explain the rules during working time

Day 2

Study how to communicate with customers with skills

Helped by owner when I faced some problems

Day 3

Learn how to close sales

Day 4

Check stock and reorder stock

Day 5

Key in the sales to computer

Day 6

Categorize stock by arranging size and brand name

Label the stock

Day 7

Learning to sell dinner dress to customer

Giving discount

Day 8

Key in the sales to computer

Day 9

Return stock to suppliers

Day 10

Deal with customer by giving the best price to them

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3.3 Contribution to the company

I did the contribution on setting all the documents related to Good and Service Tax. GST is charged on the consumption of goods and services at every single stage of the supply chain. Although GST is levied from the supplier right up to the retail stage of the supply chain, it does not form part of the production cost as GST paid on the business inputs can be claimed back. Therefore, the number of stages a certain product passes through the supply chain is irrelevant because the tax paid on the business inputs at the earlier stage can always be written off by the businesses at the later stage of the supply chain. (POH, L. B., 2014)

Therefore, the owner have a lot of things related to GST need to settle. She need to learn how to use the machine with GST setting. While I was learnt how to key in the stock ID into the computer and teach other employees how to use the machine for future time. We need to estimate again the retail price after include the GST charge.

Besides that, I also created a Facebook page for B Perfect Boutique. This is easy for the customer to online update the latest or new arrival of dress. This is one kind of marketing strategy for B Perfect Boutique and attract more customer since the reputation is increasing.

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4.0 Conclusion

From the Student in Enterprise Program (SIEP), I am able to experience the entrepreneurship which I had never encounter in my life before. This had eventually fulfils the aim of our University which “Entrepreneurship is Our Trust”.

By doing this, I get a roughly idea of how to set up a business and what we should prepare before a business is being set up, how much money we would roughly prepare to set up a business. I also learn how to make marketing survey in order to make our company survive longer. I have learned a great deal of skills through this program and I am thankful to have a great experience working here.

I have generate more idea on my business which is Spa Song. What I learnt from B Perfect Boutique is the way serve the customer and treat them as a King. Customer is the way of income in our business. Spa Song is the new trend of spa treatment centre and entertainment corner, so we need customer to build the good reputation.

Lastly, we need to improve our weakness by receiving feedback from customers and appreciate their opinion.

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Reference

(Virginia S, MD).Spas: The Risks and Benefits. (n.d.). Retrieved October 17, 2015.

There Are Health Benifits to Singing Karaoke - qualityhealth.org.nz. (2013, October 30). Retrieved October 14, 2015.

What are the health benefits of karaoke? - Healthy Habits. (n.d.). Retrieved October 14, 2015.

Population and Housing Census Malaysia 2010. (n.d.). Retrieved October 14, 2015.

(POH, L. B. (2014). GST in Malaysia: An ugly truth or a beautiful lie? (Doctoral dissertation, UNIVERSITI TUNKU ABDUL RAHMAN).)

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