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TRANSCRIPT
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Speakers
Victoria Markley
Sr. Consultant
Michael Bayard
Sr. Consultant
Jennifer Skeen
SVP, Omnichannel & Mktg
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Your Burning Questions
How do I seamlessly
integrate all systems? Do I need an
OMS?
What should be on
my OMS roadmap?
What are some order
routing best
practices?
What performance
improvements can
I expect?
What are OMS must-
have capabilities?
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Why Is an OMS So Important?
● Behind-the-scenes engine
● Real-time updates across all channels
● Complete visibility for critical capabilities
● Improves backend operations and
reduces costs
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Should You Invest in an OMS?
❏ Do you sell via multiple channels?
❏ Are you experiencing sales channel conflict?
❏ Do you operate multiple locations - stores and
warehouses?
❏ Do you have multiple sources of truth?
❏ Are you lacking an established system of record
across your business?
If you say “yes” to any of these questions,
the answer is yes!
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OMS Illustration?
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7 Unified Commerce Must-Haves
● Buy Online Pickup In-Store (BOPIS)
● Curbside Pickup
● Buy Online Return In-Store (BORIS)
● Fulfillment from Anywhere
● In-store Product Availability
● In-store Endless Aisle
● 360° Customer View
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Buy Online Pickup In-Store (BOPIS)
offer BOPIS
95%
69%
offer same-day BOPIS
offer Curbside Pickup
73%
offer BORIS
92%
Curbside Pickup Buy Online Return In-Store (BORIS)
Fulfillment Options
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11* https://kibocommerce.com/resource-center/2021-unified-commerce-report/
of retailers state in-store fulfillment is their
top strategy in making their omnichannel
commerce successful 47%
Fulfillment From Anywhere:
Cross-channel Order Routing
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In-Store Product Availability
highlight in-store product
availability online, either
on category or product
detail pages
51%
offer endless aisle capabilities
87%
enable store associates to
look up customer info
89%
In-Store Endless Aisle 360° Customer View
Optimizing In-Store Experiences
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Thank You!The recording of this conversation and
the presentation will be sent to you.
Download the Workbook:
https://www.fitforcommerce.com/items/
workbook-order-management-system-2021/
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We are the help.
is a specialized consultancy
helping digital businesses
accelerate growth. Trusted
advisor to hundreds of
global companies.
Curated digital innovation
tracking and applied market
advice to businesses to
leverage for growth or
problem-solving.
Benchmarking of Top 125
brands and retailers for
Omnichannel customer
experience and innovation
(store, web, mobile, cross-
channel).
is a philosophy and our
methodology based on an
investment and due diligence
mindset for decision-making
and execution to ensure
success.
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Order ManagementSeamlessly fulfill online
orders through retail partners
and dealer networks with
intelligent order routing
eCommerceIncrease your sales with
agile merchandising and
engaging online shopping
experiences
PersonalizationPowered by Monetate and
CertonaDesign and launch hyper-
personalized experiences, tests,
and recommendations in real
time
Point of Sale (POS)Give your teams the power
to access data and complete
sales from anywhere
UNIFIED COMMERCE PLATFORM
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